Content marketing is one of those vague terms that means nothing and everything all at once. In this growing discipline there is no single expert, no […]
When it’s done right, influencer marketing is a powerhouse public relations move. Over 70% of advertisers are using influencer marketing..
Facebook or Instagram? Banner ads or e-newsletters? Outbrain or Taboola? People often ask us what methods they should be using to..
For many people, the first things that come to mind when they hear “viral content” are memes and cat videos. By definition, however,..
Nowadays, publishing the perfect piece of content doesn’t guarantee that you’ll capture readers’ attention. With organic reach on the..
Sponsored content is frequently the most expensive line item in a digital media campaign, and accordingly, advertisers expect a lot from..
Of the millions of pieces of content that are published online every day, only 10% are ever seen. If that shockingly low statistic makes..
Why would you sell content the same way you sell a banner ad? Custom branded content is frequently the most expensive line item in a..
What would inspire you to click on a Facebook ad? Is there something compelling about the attention-grabbing headline or the caption..
Where can brands find the best traffic for all of the content they’re creating? Organic traffic on Facebook is dead. At least, that’s..
