Jerrid Grimm

Grew up wanting Angela Bower's job from Who's the Boss. Huge crush on cool ad ideas, the Edmonton Oilers and bridges. Co-founder of @pressboard

The Big Winners and Losers of Facebook’s News Feed Changes
Jerrid Grimm
January 25, 2018

Mark Zuckerberg recently announced that Facebook is making a major change to the way it surfaces posts in its ubiquitous news feed. In a..

The Art of Negotiating a Successful Branded Content Partnership
Jerrid Grimm
November 21, 2017

Thanks to thought leadership on both the buy and sell sides, sufficient hype, and some brilliant campaigns, both advertisers and..

2016 Branded Content Benchmarks Report (Infographic)
Jerrid Grimm
November 16, 2016

 They say that if you’re successful in the world of content marketing, you’re either data-driven or lucky. And while we could all use a..

The Epic Guide to Branded Video
Jerrid Grimm
October 26, 2016

Zuckerberg knows it. Peretti knows it. We all know it. Video is the future of advertising, and brands and publishers are already moving..

How Are Video Views Counted? [Infographic]
Jerrid Grimm
October 11, 2016

  A visual guide to understanding how platforms like Facebook, Snapchat, YouTube, TikTok and Instagram count video views. If you’ve been..

What Is Content Marketing? Everything You Need to Know in 5 Minutes
Jerrid Grimm
October 4, 2016

Content marketing is one of the most effective and fastest growing forms of marketing today, yet many remain unclear as to how it works.

How Refinery29 Creates Value Through Playful Branded Content
Jerrid Grimm
August 9, 2016

As part of our Ask the Experts series, we’ve been learning from the world’s leaders in content marketing and sharing their advice. In..

Forbes’ Expert Advice for Creating Effective Sponsored Content on LinkedIn
Jerrid Grimm
June 17, 2016

As part of our Ask the Experts series, we’ve been learning from the world’s leaders in content marketing and sharing their advice. In..

The Ad Block Apocalypse Just Went Mobile
Jerrid Grimm
June 16, 2016

Listen to the marketing industry chatter these days and you’ll notice that the hottest topic of conversation is ad blocking, and up..