---
title: Magazine - Pressboard | Jerrid Grimm (3)
description: "Grew up wanting Angela Bower's job from Who's the Boss. Huge crush on cool ad ideas, the Edmonton Oilers and bridges. Co-founder of 
@pressboard (3)"
---

# Jerrid Grimm

#### Grew up wanting Angela Bower's job from Who's the Boss. Huge crush on cool ad ideas, the Edmonton Oilers and bridges. Co-founder of @pressboard

<https://www.pressboardmedia.com> <https://www.linkedin.com/in/jerridgrimm> <https://twitter.com/jerridgrimm>

**CATEGORIES**

[** ](https://www.pressboardmedia.com/magazine/author/jerrid-grimm/page/3#)

- [Latest](https://www.pressboardmedia.com/magazine)
- [Customers](https://www.pressboardmedia.com/magazine/tag/customers)
- [Influencers](https://www.pressboardmedia.com/magazine/tag/influencers)
- [Insights](https://www.pressboardmedia.com/magazine/tag/insights)
- [Pressboard news](https://www.pressboardmedia.com/magazine/tag/pressboard-news)
- [Podcasts](https://www.pressboardmedia.com/podcasts)

<https://www.pressboardmedia.com/magazine/cadillac-redesigning-legacy-auto-brand>

**“Not Your Dad’s Cadillac”: Redesigning a Legacy Auto Brand for the Modern Consumer**

![Jerrid Grimm](https://app.hubspot.com/settings/avatar/3c95cec3f488f6a82975d0b2ed0d225b)

September 2, 2018

 by [Jerrid Grimm](https://www.pressboardmedia.com/magazine/cadillac-redesigning-legacy-auto-brand)

 How do you breathe new life into a 116-year-old automotive brand? This is the challenge facing the marketing team at Cadillac USA, who..

<https://www.pressboardmedia.com/magazine/why-do-people-love-stories>

**Why Do People Love Stories? It’s All About Sex, Drugs and Rock ‘n Roll [Webinar]**

![Jerrid Grimm](https://app.hubspot.com/settings/avatar/3c95cec3f488f6a82975d0b2ed0d225b)

June 6, 2018

 by [Jerrid Grimm](https://www.pressboardmedia.com/magazine/why-do-people-love-stories)

 There’s a scientific reason why stories can convince people to do things they thought they’d never do, like vote for Trump or buy a hybrid..

<https://www.pressboardmedia.com/magazine/power-of-customer-centric-content>

**The Power of Customer-Centric Content at the Right Moment**

![Jerrid Grimm](https://app.hubspot.com/settings/avatar/3c95cec3f488f6a82975d0b2ed0d225b)

May 15, 2018

 by [Jerrid Grimm](https://www.pressboardmedia.com/magazine/power-of-customer-centric-content)

 TD’s CMO for Canadian Banking explains how customer-centric content for key life moments creates lifelong customers. (This article was..

<https://www.pressboardmedia.com/magazine/best-content-marketing-platform-digiday>

**Pressboard Wins Best Content Marketing Tech Platform at the Digiday Content Marketing Awards**

![Jerrid Grimm](https://app.hubspot.com/settings/avatar/3c95cec3f488f6a82975d0b2ed0d225b)

May 14, 2018

 by [Jerrid Grimm](https://www.pressboardmedia.com/magazine/best-content-marketing-platform-digiday)

 We’re excited to share the news that Pressboard has been named Best Content Marketing Tech Platform at the 2018 Digiday Content..

<https://www.pressboardmedia.com/magazine/sponsored-content-platform>

**The World’s First Sponsored Content Platform Focused on Efficiency and Brand Safety**

![Jerrid Grimm](https://app.hubspot.com/settings/avatar/3c95cec3f488f6a82975d0b2ed0d225b)

February 28, 2018

 by [Jerrid Grimm](https://www.pressboardmedia.com/magazine/sponsored-content-platform)

 Pressboard has developed a self-serve version of its leading platform for buying sponsored content, allowing brands to easily place..

<https://www.pressboardmedia.com/magazine/facebook-news-feed-changes>

**The Big Winners and Losers of Facebook’s News Feed Changes**

![Jerrid Grimm](https://app.hubspot.com/settings/avatar/3c95cec3f488f6a82975d0b2ed0d225b)

January 25, 2018

 by [Jerrid Grimm](https://www.pressboardmedia.com/magazine/facebook-news-feed-changes)

 Mark Zuckerberg recently announced that Facebook is making a major change to the way it surfaces posts in its ubiquitous news feed. In a..

<https://www.pressboardmedia.com/magazine/negotiating-branded-content-partnerships>

**The Art of Negotiating a Successful Branded Content Partnership**

![Jerrid Grimm](https://app.hubspot.com/settings/avatar/3c95cec3f488f6a82975d0b2ed0d225b)

November 21, 2017

 by [Jerrid Grimm](https://www.pressboardmedia.com/magazine/negotiating-branded-content-partnerships)

 Thanks to thought leadership on both the buy and sell sides, sufficient hype, and some brilliant campaigns, both advertisers and..

<https://www.pressboardmedia.com/magazine/pressboards-branded-content-benchmarks-2015-2016-report>

**2016 Branded Content Benchmarks Report (Infographic)**

![Jerrid Grimm](https://app.hubspot.com/settings/avatar/3c95cec3f488f6a82975d0b2ed0d225b)

November 16, 2016

 by [Jerrid Grimm](https://www.pressboardmedia.com/magazine/pressboards-branded-content-benchmarks-2015-2016-report)

 They say that if you’re successful in the world of content marketing, you’re either data-driven or lucky. And while we could all use a..

<https://www.pressboardmedia.com/magazine/epic-guide-to-branded-video>

**The Epic Guide to Branded Video**

![Jerrid Grimm](https://app.hubspot.com/settings/avatar/3c95cec3f488f6a82975d0b2ed0d225b)

October 26, 2016

 by [Jerrid Grimm](https://www.pressboardmedia.com/magazine/epic-guide-to-branded-video)

 Zuckerberg knows it. Peretti knows it. We all know it. Video is the future of advertising, and brands and publishers are already moving..

[Load More](https://www.pressboardmedia.com/magazine/author/jerrid-grimm/page/4)

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