by For many people, the first things that come to mind when they hear “viral content” are memes and cat videos. By definition, however, viral content […]
This groundbreaking new study sheds light on how consumers actually think and feel when watching branded content. This story starts with..
First-of-its-kind data analysis of sponsored content shows that it’s better to mention your brand strategically than repeatedly. It’s a..
Tourism, and hospitality brands have some of the richest fodder for travel content, with entire cities full of stories to discover and..
At Pressboard, we’re invested in growing the sponsored content industry. Whether that involves connecting advertisers and publishers..
Pressboard has developed a self-serve version of its leading platform for buying sponsored content, allowing brands to easily place..
Mark Zuckerberg recently announced that Facebook is making a major change to the way it surfaces posts in its ubiquitous news feed. In a..
At Pressboard, we’re invested in growing the branded content industry. Whether that involves connecting advertisers and publishers..
Branded content has grown from a tool employed by only a handful of companies to a widespread practice embraced by many. Brands of all..
