--- title: Magazine - Pressboard | insights (2) description: insights | (2) --- FEATURED POST How to Create Viral Content: The 6 “STEPPS” to Success by For many people, the first things that come to mind when they hear “viral content” are memes and cat videos. By definition, however, viral content […] [Read Post](https://www.pressboardmedia.com/magazine/viral-content-stepps) **CATEGORIES** [** ](https://www.pressboardmedia.com/magazine/tag/insights/page/2#) - [Latest](https://www.pressboardmedia.com/magazine) - [Customers](https://www.pressboardmedia.com/magazine/tag/customers) - [Influencers](https://www.pressboardmedia.com/magazine/tag/influencers) - [Insights](https://www.pressboardmedia.com/magazine/tag/insights) - [Pressboard news](https://www.pressboardmedia.com/magazine/tag/pressboard-news) - [Podcasts](https://www.pressboardmedia.com/podcasts) Posts about # insights (2) **The Top 10 Sponsored Content Campaigns of March** ![Madison Taylor](https://www.pressboardmedia.com/hubfs/Staff%20images/Madison%20Taylor.jfif) April 2, 2019 by [Madison Taylor](https://www.pressboardmedia.com/magazine/sponsored-content-campaigns-march-2019) At Pressboard, we’re invested in growing the sponsored content industry, whether that involves connecting advertisers and publishers.. **The City That Never Cooks: How Gothamist Got New Yorkers Back in the Kitchen** March 29, 2019 by [Maia Odegaard](https://www.pressboardmedia.com/magazine/top-50-gothamist-blue-apron) A full-time job, a side hustle, a social life, a family — with so much going on, who’s got time to shop, prep and cook? This is.. **Mic’s Brand Newsroom Challenges Narrow Beauty Standards** March 20, 2019 by [Maia Odegaard](https://www.pressboardmedia.com/magazine/top-50-mic-dove) The old adage says, “beauty is in the eye of the beholder” — but what if that eye has been conditioned to see a very narrow standard of.. **The Top 10 Sponsored Content Campaigns of February** ![Madison Taylor](https://www.pressboardmedia.com/hubfs/Staff%20images/Madison%20Taylor.jfif) March 6, 2019 by [Madison Taylor](https://www.pressboardmedia.com/magazine/sponsored-content-campaigns-february-2019) At Pressboard, we’re invested in growing the sponsored content industry, whether that involves connecting advertisers and publishers.. **This Influencer Campaign with Bleacher Report is a Slam Dunk for JCPenney** February 22, 2019 by [Maia Odegaard](https://www.pressboardmedia.com/magazine/top-50-bleacher-report-jcpenney) “The NBA is probably the cultural center of gravity for young people in America, period,” says Beckley Mason, Senior Director of Branded.. **The Publisher’s Ultimate Guide to Winning Content RFPs** ![Madison Taylor](https://www.pressboardmedia.com/hubfs/Staff%20images/Madison%20Taylor.jfif) February 19, 2019 by [Madison Taylor](https://www.pressboardmedia.com/magazine/publishers-guide-winning-rfps) The desire to ditch the request for proposal has never been higher in the content marketing industry. In recent years, the request for.. **Shinola’s Marketing is a Love Letter from Detroit to the World** ![Shawn Ragell](https://www.pressboardmedia.com/hubfs/Staff%20images/_DSC0478.jpg) February 11, 2019 by [Shawn Ragell](https://www.pressboardmedia.com/magazine/shinola-detroit-retail-marketing) On the surface, Shinola‘s story is about place: the place of Detroit, Michigan. But if you speak with the company’s employees, you’ll.. **From the Ground Up: How USA Today Builds Inspiring Branded Content** February 8, 2019 by [Maia Odegaard](https://www.pressboardmedia.com/magazine/top-50-usa-today-natures-way) The advertising landscape is a crowded one. Audiences are more and more skeptical of what they’re being shown, making the task of.. **Atlas Obscura Rides the Rails to New York’s Forgotten Past** January 31, 2019 by [Maia Odegaard](https://www.pressboardmedia.com/magazine/top-50-atlas-obscura-chase-sapphire) Commuting via public transit is an activity that many probably view as unremarkable. But one October evening in 2018, a group of.. [Load More](https://www.pressboardmedia.com/magazine/tag/insights/page/3) ### Get your Content Marketing Fix Sign up to receive tips on storytelling and much more. We promise to respect your inbox.