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The Top 100 Instagram Influencers in The World

We’re living in an age where almost anyone can become an influencer, all you need is a phone, a social account and something interesting to say. […]

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The Top 10 Sponsored Content Campaigns of March
Madison Taylor
April 2, 2019

  At Pressboard, we’re invested in growing the sponsored content industry, whether that involves connecting advertisers and publishers..

The City That Never Cooks: How Gothamist Got New Yorkers Back in the Kitchen
March 29, 2019

A full-time job, a side hustle, a social life, a family — with so much going on, who’s got time to shop, prep and cook? This is..

Mic’s Brand Newsroom Challenges Narrow Beauty Standards
March 20, 2019

The old adage says, “beauty is in the eye of the beholder” ­— but what if that eye has been conditioned to see a very narrow standard of..

The Top 10 Sponsored Content Campaigns of February
Madison Taylor
March 6, 2019

At Pressboard, we’re invested in growing the sponsored content industry, whether that involves connecting advertisers and publishers..

This Influencer Campaign with Bleacher Report is a Slam Dunk for JCPenney
February 22, 2019

“The NBA is probably the cultural center of gravity for young people in America, period,” says Beckley Mason, Senior Director of Branded..

The Publisher’s Ultimate Guide to Winning Content RFPs
Madison Taylor
February 19, 2019

The desire to ditch the request for proposal has never been higher in the content marketing industry. In recent years, the request for..

Shinola’s Marketing is a Love Letter from Detroit to the World
Shawn Ragell
February 11, 2019

On the surface, Shinola‘s story is about place: the place of Detroit, Michigan. But if you speak with the company’s employees, you’ll..

From the Ground Up: How USA Today Builds Inspiring Branded Content
February 8, 2019

The advertising landscape is a crowded one. Audiences are more and more skeptical of what they’re being shown, making the task of..

Atlas Obscura Rides the Rails to New York’s Forgotten Past
January 31, 2019

Commuting via public transit is an activity that many probably view as unremarkable. But one October evening in 2018, a group of..