Content marketing is one of those vague terms that means nothing and everything all at once. In this growing discipline there is no single expert, no […]
The desire to ditch the request for proposal has never been higher in the content marketing industry. In recent years, the request for..
The advertising landscape is a crowded one. Audiences are more and more skeptical of what they’re being shown, making the task of..
Commuting via public transit is an activity that many probably view as unremarkable. But one October evening in 2018, a group of..
At Pressboard, we’re invested in growing the sponsored content industry, whether that involves connecting advertisers and publishers..
As another year draws to a close, we’re taking a moment to reflect on all the incredible content created by advertisers and publishers...
First-of-its-kind data analysis of sponsored content shows that it’s better to mention brands strategically rather than repeatedly. It’s..
Catríona Hughes is a content writer at Daily Hive. The ways in which people are influenced by brands are constantly changing, but one..
Companies can’t get away with avoiding inclusivity anymore. The tide is shifting towards more inclusion of marginalized and otherwise..
Picture yourself reading a book. How do you go about it? Do you make yourself a cup of tea first, or arrange yourself just so in your..
