Jerrid Grimm

Grew up wanting Angela Bower's job from Who's the Boss. Huge crush on cool ad ideas, the Edmonton Oilers and bridges. Co-founder of @pressboard

The Complete Guide to Branded Content
Jerrid Grimm
August 25, 2020

Content marketing is one of those vague terms that means nothing and everything all at once. In this growing discipline there is no single expert,..

Pressboard is now a remote-first company
Jerrid Grimm
May 27, 2020

We’ve always given our employees the flexibility to work from home. We’ve learned that highly productive people can work from anywhere,..

Sneak Peek of Season 2 of The Science of Storytelling Podcast
Jerrid Grimm
March 5, 2020

Welcome to the Science of Storytelling, the podcast that explores brands, publishers, and the people behind the stories. Here’s a..

2019 Branded Content Benchmarks Report (Infographic)
Jerrid Grimm
November 13, 2019

  This newly updated infographic highlights the most important branded content benchmarks for marketers.  There’s a reason why Pressboard’s..

So the Media Covered Your Brand’s Story — Now What?
Jerrid Grimm
June 6, 2019

Inside the program for Andy Warhol’s 1968 exhibition at the Moderna Museet in Stockholm was a quote that would become one of the most..

This Company is Fighting to Get Under Your Sheets
Jerrid Grimm
September 25, 2018

Who knew being a mattress salesman in 2018 would be such a sought-after gig? Sure, it may not be seem to be the job every kid dreams..

“Not Your Dad’s Cadillac”: Redesigning a Legacy Auto Brand for the Modern Consumer
Jerrid Grimm
September 2, 2018

How do you breathe new life into a 116-year-old automotive brand? This is the challenge facing the marketing team at Cadillac USA, who..

Why Do People Love Stories? It’s All About Sex, Drugs and Rock ‘n Roll [Webinar]
Jerrid Grimm
June 6, 2018

  There’s a scientific reason why stories can convince people to do things they thought they’d never do, like vote for Trump or buy a hybrid..

The Power of Customer-Centric Content at the Right Moment
Jerrid Grimm
May 15, 2018

TD’s CMO for Canadian Banking explains how customer-centric content for key life moments creates lifelong customers. (This article was..