Content marketing is one of those vague terms that means nothing and everything all at once. In this growing discipline there is no single expert, no […]
The written word is timeless, but content marketing has come a long way since John Deere’s 1895 advertorials. Brands are now competing..
At Pressboard, we’re invested in growing the sponsored content industry, whether that involves connecting advertisers and publishers..
Here at Pressboard, we believe in few things more than the power of a great story. Stories inspire us, galvanize us and move us to..
If given the real-world choice between having a shouting match in the town square or having a private conversation in a living room,..
When it’s done right, influencer marketing is a powerhouse public relations move. Over 70% of advertisers are using influencer marketing..
In an ever-changing digital landscape, understanding who owns what and who works for whom is critical for both planners and publishers..
Church and state, sponsored and editorial. It’s sometimes hard to identify the separation between a publisher’s editorial branch and its..
Inside the program for Andy Warhol’s 1968 exhibition at the Moderna Museet in Stockholm was a quote that would become one of the most..
