Pressboard Announces New Podcast, The Science of Storytelling
On April 17, 2019, the team at Pressboard officially released the first season of our new podcast, The Science of Storytelling. In this podcast, we bring together the best minds in the digital publishing space to discuss how stories can change the way we think and feel. Here at Pressboard, we’re big believers in the […]Read Post
Branded content has become way more than a buzzword. This form of advertising has transformed since the early days of advertorial, with more publishers and advertisers investing in it than ever before. Even the biggest names in the business have overhauled their teams to make it an essential part of their digital ad sales. And […]
For many people, the first things that come to mind when they hear “viral content” are memes and cat videos. By definition, however, viral content is any content that gains popularity through social sharing. This can be anything from visual content, to video how-tos, to informational articles. So, while fainting goats and sports fails are […]
Becoming a parent is filled with exciting firsts: the first time you hold your baby, the first time she smiles at you and the first time she sleeps through the night. But this new chapter can also leave you wrestling with questions like: since when are there so many sharp edges in my house? When […]
Publishing content online, whether on a blog, social media platform or publisher’s site, can feel a bit like shouting into the abyss. Continually coming up with creative ideas and, more importantly, guaranteeing that those ideas will be seen and valued by your target audience, is arguably the most difficult aspect of content marketing. The good […]
At Pressboard, we’re invested in growing the sponsored content industry, whether that involves connecting advertisers and publishers through our own platform or celebrating the incredible work of our peers. That’s why we write about our favorite sponsored content campaigns every month. So without further ado, here are 10 incredible pieces of sponsored content that publishers and […]
A full-time job, a side hustle, a social life, a family — with so much going on, who’s got time to shop, prep and cook? This is especially true in a city like New York, where the dining and take-out options are seemingly endless and the temptation to take the culinary easy way out is […]
Here at Pressboard, we believe in few things more than the power of a great story. Stories inspire us, galvanize us and move us to tears. They change the way that we view a particular issue or society as a whole. But most importantly, they bring us together. This passion for storytelling is what originally […]
According to philosopher and entrepreneur Jim Rohn, “Success is 20% skills and 80% strategy. You might know how to succeed, but more importantly, what’s your plan to succeed?” When preparing your next great branded content campaign, it’s easy to return to the tried-and-true partners you’ve worked with for years. However, the ecosystem of digital media […]
The old adage says, “beauty is in the eye of the beholder” — but what if that eye has been conditioned to see a very narrow standard of beauty? There are a number of factors that inform an individual’s idea of physical beauty. If you live in an area of the world that has access […]
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