The Publisher’s Ultimate Guide to Winning Content RFPs
The desire to ditch the request for proposal has never been higher in the content marketing industry. In recent years, the request for proposal (RFP) has been called outdated, ineffective and even much-hated. When it comes to bidding on them, many publishers feel that the risk doesn’t match the reward. Only 50% of RFPs result in a win, according to […]Read Post
According to philosopher and entrepreneur Jim Rohn, “Success is 20% skills and 80% strategy. You might know how to succeed, but more importantly, what’s your plan to succeed?” When preparing your next great branded content campaign, it’s easy to return to the tried-and-true partners you’ve worked with for years. However, the ecosystem of digital media […]
The old adage says, “beauty is in the eye of the beholder” — but what if that eye has been conditioned to see a very narrow standard of beauty? There are a number of factors that inform an individual’s idea of physical beauty. If you live in an area of the world that has access […]
Nowadays, publishing the perfect piece of content doesn’t guarantee that you’ll capture readers’ attention. With organic reach on the decline, even the most engaging articles may need a little boost to help you connect with as much of your target audience as possible. From paid social posts to native advertising, there’s no shortage of ways […]
Sponsored content is frequently the most expensive line item in a digital media campaign, and accordingly, advertisers expect a lot from their content and the publishers who create it. This webinar demonstrates how publishers can deliver better results for their clients — while increasing profitability — by selling their content with guaranteed engagement. More Webinars […]
Storytelling is as old as humanity itself. It’s something we’ve always done as a means of connecting with one another, and for many, telling our unique histories can be a cathartic exercise. Today, sharing stories with friends and family, writing our thoughts in journals and publishing works are still popular methods of disseminating our experiences […]
At Pressboard, we’re invested in growing the sponsored content industry, whether that involves connecting advertisers and publishers through our own platform or celebrating the incredible work of our peers. That’s why we write about our favorite sponsored content campaigns every month. So without further ado, here are 10 incredible pieces of sponsored content that publishers and […]
A collection of the most forward-thinking brands and publishers came together to celebrate the best branded content partnerships of 2018 at the first ever Pressboard Awards, held last week in New York City. Hosted at the NoMad Hotel on February 28, 2019, the evening recognized 10 publishers with awards for their work on thought-provoking campaigns created […]
More North American publishers expect branded content to grow over the next year than any other revenue source, according to our latest survey on the state of branded content in 2019. And yet, those same publishers say that winning branded content business from advertisers is the largest hurdle they’re facing this year. In a survey of 20 […]
Here at Pressboard, we believe in few things more than the power of a great story. Stories inspire us, galvanize us and move us to tears. They change the way that we view a particular issue or society as a whole. But most importantly, they bring us together. This passion for storytelling is what originally […]
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