Church and state, sponsored and editorial. It’s sometimes hard to identify the separation between a publisher’s editorial branch and its..
Facebook or Instagram? Banner ads or e-newsletters? Outbrain or Taboola? People often ask us what methods they should be using to..
On April 17, 2019, the team at Pressboard officially released the first season of our new podcast, The Science of Storytelling. In this..
Note: This article appears in Pressboard's Complete Guide to Branded Content. Branded content has become way more than a buzzword. This form..
According to philosopher and entrepreneur Jim Rohn, “Success is 20% skills and 80% strategy. You might know how to succeed, but more..
More North American publishers expect branded content to grow over the next year than any other revenue source, according to our latest..
A collection of the most forward-thinking brands and publishers came together to celebrate the best branded content partnerships of 2018..
Why would you sell content the same way you sell a banner ad? Custom branded content is frequently the most expensive line item in a..
First-of-its-kind data analysis of sponsored content shows that it’s better to mention brands strategically rather than repeatedly. It’s..