---
title: Magazine - Pressboard | Leah Bjornson
---

# Leah Bjornson

**CATEGORIES**

[** ](https://www.pressboardmedia.com/magazine/author/leah-bjornson#)

- [Latest](https://www.pressboardmedia.com/magazine)
- [Customers](https://www.pressboardmedia.com/magazine/tag/customers)
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- [Pressboard news](https://www.pressboardmedia.com/magazine/tag/pressboard-news)
- [Podcasts](https://www.pressboardmedia.com/podcasts)

<https://www.pressboardmedia.com/magazine/sponsored-teams-collaborate-editorial>

**Church and State: How Publishers’ Editorial and Sponsored Teams Collaborate**

![Leah Bjornson](https://www.pressboardmedia.com/hubfs/Staff%20images/_DSC0434.jpg)

June 21, 2019

 by [Leah Bjornson](https://www.pressboardmedia.com/magazine/sponsored-teams-collaborate-editorial)

 Church and state, sponsored and editorial. It’s sometimes hard to identify the separation between a publisher’s editorial branch and its..

<https://www.pressboardmedia.com/magazine/facebook-vs-native-paid-promotion>

**Quality vs. Quantity: Does Facebook or Native Offer Better Paid Content Promotion?**

![Leah Bjornson](https://www.pressboardmedia.com/hubfs/Staff%20images/_DSC0434.jpg)

May 9, 2019

 by [Leah Bjornson](https://www.pressboardmedia.com/magazine/facebook-vs-native-paid-promotion)

 Facebook or Instagram? Banner ads or e-newsletters? Outbrain or Taboola? People often ask us what methods they should be using to..

<https://www.pressboardmedia.com/magazine/podcast-release>

**Pressboard Announces New Podcast, The Science of Storytelling**

![Leah Bjornson](https://www.pressboardmedia.com/hubfs/Staff%20images/_DSC0434.jpg)

April 17, 2019

 by [Leah Bjornson](https://www.pressboardmedia.com/magazine/podcast-release)

 On April 17, 2019, the team at Pressboard officially released the first season of our new podcast, The Science of Storytelling. In this..

<https://www.pressboardmedia.com/magazine/best-branded-content-stats>

**16 Branded Content Stats that Prove Its Value**

![Leah Bjornson](https://www.pressboardmedia.com/hubfs/Staff%20images/_DSC0434.jpg)

April 15, 2019

 by [Leah Bjornson](https://www.pressboardmedia.com/magazine/best-branded-content-stats)

 Note: This article appears in Pressboard's Complete Guide to Branded Content. Branded content has become way more than a buzzword. This form..

<https://www.pressboardmedia.com/magazine/publisher-research-tools-media-planners>

**7 Great Publisher Research Tools for Media Planners**

![Leah Bjornson](https://www.pressboardmedia.com/hubfs/Staff%20images/_DSC0434.jpg)

March 25, 2019

 by [Leah Bjornson](https://www.pressboardmedia.com/magazine/publisher-research-tools-media-planners)

 According to philosopher and entrepreneur Jim Rohn, “Success is 20% skills and 80% strategy. You might know how to succeed, but more..

<https://www.pressboardmedia.com/magazine/biggest-branded-content-challenges>

**For Publishers, the Biggest Branded Content Challenge Isn’t Scale — It’s Sealing the Deal **

![Leah Bjornson](https://www.pressboardmedia.com/hubfs/Staff%20images/_DSC0434.jpg)

March 5, 2019

 by [Leah Bjornson](https://www.pressboardmedia.com/magazine/biggest-branded-content-challenges)

 More North American publishers expect branded content to grow over the next year than any other revenue source, according to our latest..

<https://www.pressboardmedia.com/magazine/pressboard-awards-2018>

**Publishers Celebrate Branded Content at Inaugural Pressboard Awards**

![Leah Bjornson](https://www.pressboardmedia.com/hubfs/Staff%20images/_DSC0434.jpg)

March 5, 2019

 by [Leah Bjornson](https://www.pressboardmedia.com/magazine/pressboard-awards-2018)

 A collection of the most forward-thinking brands and publishers came together to celebrate the best branded content partnerships of 2018..

<https://www.pressboardmedia.com/magazine/sell-cost-per-read-model>

**How to Sell Content on a Cost Per Read Model**

![Leah Bjornson](https://www.pressboardmedia.com/hubfs/Staff%20images/_DSC0434.jpg)

February 7, 2019

 by [Leah Bjornson](https://www.pressboardmedia.com/magazine/sell-cost-per-read-model)

 Why would you sell content the same way you sell a banner ad? Custom branded content is frequently the most expensive line item in a..

<https://www.pressboardmedia.com/magazine/brand-mention-publishers-study>

**How to Convince Clients to Stop Name-Dropping in Branded Content (Study)**

![Leah Bjornson](https://www.pressboardmedia.com/hubfs/Staff%20images/_DSC0434.jpg)

November 29, 2018

 by [Leah Bjornson](https://www.pressboardmedia.com/magazine/brand-mention-publishers-study)

 First-of-its-kind data analysis of sponsored content shows that it’s better to mention brands strategically rather than repeatedly. It’s..

[Load More](https://www.pressboardmedia.com/magazine/author/leah-bjornson/page/2)

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