Leah Bjornson

Church and State: How Publishers’ Editorial and Sponsored Teams Collaborate
Leah Bjornson
June 21, 2019

Church and state, sponsored and editorial. It’s sometimes hard to identify the separation between a publisher’s editorial branch and its..

Quality vs. Quantity: Does Facebook or Native Offer Better Paid Content Promotion?
Leah Bjornson
May 9, 2019

Facebook or Instagram? Banner ads or e-newsletters? Outbrain or Taboola?  People often ask us what methods they should be using to..

Pressboard Announces New Podcast, The Science of Storytelling
Leah Bjornson
April 17, 2019

On April 17, 2019, the team at Pressboard officially released the first season of our new podcast, The Science of Storytelling. In this..

16 Branded Content Stats that Prove Its Value
Leah Bjornson
April 15, 2019

Note: This article appears in Pressboard's Complete Guide to Branded Content. Branded content has become way more than a buzzword. This form..

7 Great Publisher Research Tools for Media Planners
Leah Bjornson
March 25, 2019

According to philosopher and entrepreneur Jim Rohn, “Success is 20% skills and 80% strategy. You might know how to succeed, but more..

For Publishers, the Biggest Branded Content Challenge Isn’t Scale — It’s Sealing the Deal 
Leah Bjornson
March 5, 2019

More North American publishers expect branded content to grow over the next year than any other revenue source, according to our latest..

Publishers Celebrate Branded Content at Inaugural Pressboard Awards
Leah Bjornson
March 5, 2019

A collection of the most forward-thinking brands and publishers came together to celebrate the best branded content partnerships of 2018..

How to Sell Content on a Cost Per Read Model
Leah Bjornson
February 7, 2019

  Why would you sell content the same way you sell a banner ad? Custom branded content is frequently the most expensive line item in a..

How to Convince Clients to Stop Name-Dropping in Branded Content (Study)
Leah Bjornson
November 29, 2018

First-of-its-kind data analysis of sponsored content shows that it’s better to mention brands strategically rather than repeatedly. It’s..