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Detroit, An Architectural Tour: Architectural Digest + Pure Michigan Detroit, An Architectural Tour
Publisher: Architectural Digest
Advertiser: Pure Michigan
The architecture and cityscape of Detroit is a marvel of creativity and ingenuity, but it’s not one that most people know much about. For local young creatives like Bo and Kyle of design firm Woodward Throwbacks, the city’s architecture holds a unique legacy of opulent design that is second to none in the U.S. and informs their work on a deeply personal level. In this video they take us on a tour of “their” Detroit, showing off not only the incredible architecture and its history, but also showing us new spots - bars, shops and restaurants that embody the ethos of their approach to design: sustainable, meaningful and purely Michigan.
Access For All Kids: Self + Ronald McDonald House Access For All Kids
Publisher: Self
Advertiser: Ronald McDonald House
There are many reasons that can prevent families and children from having access to health care—a lack of health insurance, living far from a doctor’s office, or the prohibitive cost of basic treatments. That’s where the Ronald McDonald Care Mobile program comes in, bringing crucial facilities and doctors to families around the world in areas where care is most essential. The Care Mobile in Washington, D.C. has serviced the community for generations of patients (and generations within patient families), including the Jackson and Thompson families. The access the RMHC Care Mobile provides to communities that need it also means creating a more equitable future of health for our children.
Untapped Potential: Wave Power: Wired + Moen Untapped Potential: Wave Power
Publisher: Wired
Advertiser: Moen
Only 0.5% of the world's water is drinkable, with the oceans holding over 96% of the rest. In this episode, we join Oneka Technologies in their mission to transform this 96% into a source of sustainable viable drinking water—using the kinetic power of the ocean itself. Their innovative water desalination devices not only provide fresh, potable water to communities in times of need and natural disasters, but do so in a way that's entirely sustainable with zero carbon emissions and safe brine discharge. They are working to pave the way for a future where we can re-balance the salinity of the oceans, being diluted by melting ice caps, and ensure our world gets the fresh water it needs.
The Cost of Togetherness: Self + Ronald McDonald House The Cost of Togetherness
Publisher: Self
Advertiser: Ronald McDonald House
The true financial, emotional, and mental cost of caring for a hospitalized child while that child undergoes treatment is difficult to understand. Amanda and Christopher Reeves know that story all too well: When their infant son, Rohen, was suddenly in need of a new heart, they immediately dropped everything else to prioritize getting their son the treatment he needed, regardless of the cost. The road ahead for their family led to countless days in and out of the hospital, but thanks to Ronald McDonald House programs, some of the stressful challenges were lifted. From offering free accommodation near the hospital to providing warm meals, activities, and support every day, RMHC allowed the Reeves to refocus their energy where it belonged: on their child.
Peace of Mind & Body: Self + Ronald McDonald House Peace of Mind & Body
Publisher: Self
Advertiser: Ronald McDonald House
When confronted with long-term hospital stays, the mental health of both the patient and their family can often be just as critical as the physical. Carolyn Lee and her daughter, Amya Hood felt this first hand after Amya's diagnosis with T-cell Acute Lymphoblastic Leukemia. Thankfully, Carolyn had access to the Ronald McDonald Family Room: a program and space right inside children’s hospitals that allows for parents of hospitalized children the space needed to rest and recharge for the next wave of advocacy, and to connect with others facing similar struggles. From being able to do laundry or even just get a hot cup of coffee, the Family Room was there to provide for Carolyn, all while allowing her to never be more than a few steps away from her daughter's side. These moments of peace helped Carolyn be an even stronger advocate for Amya, and today both mother and daughter are flourishing.
The Unfussy Guide to Actually Enjoying Wine: Food & Wine + Bread and Butter Wines The Unfussy Guide to Actually Enjoying Wine
Publisher: Food & Wine
Advertiser: Bread and Butter Wines
Navigating the often intimidating and overly complicated world of wine can hinder the fun of the experience, but not anymore. This easy to follow and illustrative guide leads our readers through a pain-free process of finding and enjoying a bottle of wine. Each chapter of the experience speaks to different elements of the process--from the best ways to browse the aisles to finding the food that makes your favorite bottle of wine taste even better.
How to host a decadent wine tasting dinner party: Toronto Life + Josh Cellars How to host a decadent wine tasting dinner party
Publisher: Toronto Life
Advertiser: Josh Cellars
The holidays are here. And after a few years of virtual dinners and socially distanced soirees, sitting shoulder to shoulder and splitting a bottle of wine with our nearest and dearest is just what we need. For Josh Cellars, we did a custom photo shoot with their best seasonal bottles and some delicious recipes from the Chatelaine archives to go along with an article written by a sommelier. The story appeared in print in Toronto Life and Chatelaine and lives online in this premium digital destination that highlights the food and wine pairings and beautiful photography.
Dreams come true for the whole family at American Dream: New York Post + American Dream Dreams come true for the whole family at American Dream
Publisher: New York Post
Advertiser: American Dream
Believe it or not, it really is possible to ride waterslides and roller coasters, practice your downhill, shop, and enjoy both local and international cuisine all in one location – just a short trip from New York City. Post Studios partnered with American Dream to highlight all of the fun activities and experiences to enjoy at this local destination. Whether you’re looking for an adventure for the whole family, shopping for the holidays, or enjoying a date night, American Dream is the perfect place to visit this winter.
Windows to Holiday Wonder : Real Simple + Walmart Windows to Holiday Wonder
Publisher: Real Simple
Advertiser: Walmart
This holiday season, our readers and Walmart shoppers are ready to get in the spirit! They just need all the advice, inspiration, and amazing products to make it happen! Our Windows to Holiday Wonder campaign provides an interactive experience that inspires our audience to take the inspiration they see through the window of our (4) Walmart-decked out holiday rooms and use it in their own homes this yuletide season. The destination utilizes interactive hotspots and voice-activated navigation to marry innovation & storytelling in one unique experience. When clicked, each window leads our users into (1) of (4) rooms that is fully decked out for the holidays courtesy of Walmart’s priority seasonal items. Every room is outfitted with interactive hotspots that will unlock helpful content, snackable tips, product information, and more. It's hard to resist getting in the spirit with the holiday ambience embedded on the page via music, snow, and the cheery decor inspo across all the rooms!
The Must-Eat Guide to Vancouver: Toronto Life + Destination Vancouver The Must-Eat Guide to Vancouver
Publisher: Toronto Life
Advertiser: Destination Vancouver
Vancouver is a city renowned for its multicultural, fresh, delicious and varied culinary scene. Food often serves as a powerful way for people to experience a destination's offerings and that's what we capitalized on in this program for Destination Vancouver. This interactive and creative website gives readers two different ways to discover amazing places to eat in the city of Vancouver--either using the map with hotspots or by choosing a type of cuisine. We featured a mix of less-expensive eateries with high-end, freshly MICHELIN-minted restaurants to show the breadth of culinary options available in Vancouver, across several types of cuisine from Asian-fusion to West Coast contemporary. We used striking photos and mouthwatering descriptions to engage readers and inspire them to don their stretchy pants and come eat their hearts out in Vancouver, the ultimate foodie destination. The site ran concurrently on Toronto Life, Maclean's and Chatelaine to target readers across Canada.
Have A Joy Night In: AllRecipes + Campbell's Have A Joy Night In
Publisher: AllRecipes
Advertiser: Campbell's
What's better than a hunk for the holidays? A hunk who knows to cook. We created a cooking tutorial video series that allows viewers to show up this holiday season ready to share in fun movie moments, delicious food, and a joyful night in–with Campbell’s at the center of the celebration. Jonathan Bennett, known for playing a hunk in many Hallmark movies, delivers a comedic and scrumptious performance, leaving viewers yearning for his side dishes to be included in their holiday spread.
NPUC Decarbonization Channel: Visual Capitalist + National Public Utilities Council NPUC Decarbonization Channel
Publisher: Visual Capitalist
Advertiser: National Public Utilities Council
The world is on the move to achieving net-zero emissions by 2035 and the way in which energy is consumed and produced is changing. The Decarbonization Channel, created in partnership with the National Public Utilities Council (NPUC) and Visual Capitalist, provides a space for utilities, administrators, investors, and utility consumers to access powerful insights on all things decarbonization, with a focus on the U.S. energy sector. The channel, in addition to data-driven infographics, will host the inaugural NPUC Annual Utility Decarbonization Report, highlighting the decarbonization status of the top 30 investor-owned utilities in the country. In the short time since its launch, the channel has seen 1,839 subscribers, of which 1,180 opted in to hear from NPUC, demonstrating a clear audience engagement.
The Ultimate Toy Guide 2022: Today's Parent + Mastermind Toys The Ultimate Toy Guide 2022
Publisher: Today's Parent
Advertiser: Mastermind Toys
Each winter Today's Parent publishes its annual toy guide to help parents choose the best holiday gifts for their kids. For the second year in a row, Today's Parent has partnered with Mastermind Toys, the publication's official play partner. Building off the success of the partnership in 2021, Mastermind Toys is the exclusive retail partner for the Today’s Parent 2022 Toy Guide which features almost 100 of the season’s latest must-haves and favourites from Mastermind Toys’ new namesake private brand collection launched this year, all tested by Canadian kids and families. The digital version of the toy guide is a dynamic and fun hub where users can find all the toys featured in the print issue, organized by age, and can click through to shop.
The Culture Issue: Stylecaster + Sapphire The Culture Issue
Publisher: Stylecaster
Advertiser: Sapphire
Sponsored by Chase Sapphire, The Culture Issue, stars Top Chef winner and Tasting Wild host Melissa King. Chef King takes you on a meaningful food crawl through iconic Chinatown and reveals her nationwide restaurant and dish recommendations in The King’s Eats. The STYLECASTER editors provide Wander Musts, an interactive map of our most-cherished travel experiences. Travel writers interview travel influencers (four of SHE Media's Meaningful Marketplace creators) to elicit the insider secrets you haven’t heard before.
Gift Rapt: Stylecaster + QVC Gift Rapt
Publisher: Stylecaster
Advertiser: QVC
SHE Media created the ultimate holiday gift guides for QVC -- Present Perfect on SheKnows and Gift Rapt on STYLECASTER. Each gift guide featured shoppable elements, custom articles and product round-ups. SheKnows content focused on family gifts, while STYLECASTER featured beauty and fashion.
Present Perfect: SheKnows + QVC Present Perfect
Publisher: SheKnows
Advertiser: QVC
SHE Media created the ultimate holiday gift guides for QVC -- Present Perfect on SheKnows and Gift Rapt on STYLECASTER. Each gift guide featured shoppable elements, custom articles and product round-ups. SheKnows content focused on family gifts, while STYLECASTER featured beauty and fashion.
Caregivers Resource Guide 2022: NBCUniversal + Mayo Clinic Caregivers Resource Guide 2022
Publisher: NBCUniversal
Advertiser: Mayo Clinic
Mayo Clinic returned for a second year as the sponsor of the NBC News Brand Studio’s Caregivers Resource Guide, part of NBCUniversal’s recurring Caregivers Initiative in recognition of National Caregivers Month. The guide comprised 10x articles focused on helping caregivers navigate the challenges of caring for loved ones and taking care of themselves. In a first-of-its-kind cross-property execution, the articles were also published in Spanish on Telemundo Noticias. ​
Your All Access Pass to Music on Twitch: Adweek + Twitch Your All Access Pass to Music on Twitch
Publisher: Adweek
Advertiser: Twitch
Everyone thinks of Twitch as a platform to watch gamers, but it is much more than that. In fact, live streaming of music is one of its fastest growing categories. What are people watching? Intimate studio sessions with their favorite artists. Live concerts with exclusive backstage access. Some of the largest festivals. This article takes a look at how Twitch supports music and what brands can do to take advantage of the opportunity.
Future Forward: PEOPLE + Novavax Future Forward
Publisher: PEOPLE
Advertiser: Novavax
Helping to support the launch of Novavax’s protein-based COVID vaccine, Future Forward takes a deep dive into the process behind vaccine development. Anchored on the People brand with social extensions that leverage additional Dotdash Meredith brands, content highlights include eye-catching Instagram in-feed posts, insightful reporting on the vaccine landscape and an interview with Novavax’s head of research and development.
Untapped Potential: The Most Important Ingredient: Bon Appétit + Moen Untapped Potential: The Most Important Ingredient
Publisher: Bon Appétit
Advertiser: Moen
Water is our most vital natural resource, and it's up to us to protect it. In the second season of our partnership between Moen® and Condé Nast's Mission Studio, this three-part series uncovers under-reported stories in the world of water, diving into advancements you have to see to believe. From cooking, to washing, to simply rinsing produce, clean water is the lifeblood of a functioning industrial or individual kitchen — which also means it’s wasted and polluted more than anything else. We join two Michelin Star and Green Star-awarded chef Matthew Kammerer in his kitchen at the renowned Harbor House Inn to learn how he implements water conservation and sustainability practices, reducing the water consumption of every plate. Viewers learn about the issue of water conservation as a whole as well as how they can reduce their own water footprint at home.
Untapped Potential: Seaweed Packaging: Conde Nast Traveler + Moen Untapped Potential: Seaweed Packaging
Publisher: Conde Nast Traveler
Advertiser: Moen
Water is our most vital natural resource, and it's up to us to protect it. In the second season of our partnership between Moen® and Condé Nast's Mission Studio, this three-part series uncovers under-reported stories in the world of water, diving into advancements you have to see to believe. Every time we throw away a water bottle, we actively contribute to the global ocean plastic crisis. Ocean plastic knows no borders and can journey up to 2,000 miles in a matter of months, and in less than 30 years there will be more plastic in the ocean than fish. In this episode on Condé Nast Traveler, we join experts at nonprofit 5Gyres and innovation company Sway to learn more about the future of plastic alternatives, using a regenerable resource found in the very oceans we're looking to protect: seaweed. By growing, harvesting, and using seaweed, they and the aquaculture industry are changing the future of single-use materials.
What Makes Gen Z Tweet?: Adweek + Twitter What Makes Gen Z Tweet?
Publisher: Adweek
Advertiser: Twitter
Think Gen Z doesn't use Twitter? Think again. The generation of social media natives accounts for 33% of all Tweets in the U.S., more than any other generational segment. During the first half of 2022 alone, Gen Z posted more than 2.5 billion Tweets. Using exclusive research from the Twitter Conversation Report, this immersive story created by the Adweek Branded content studio identifies the key trends related to Gen Z's Twitter use, and highlights how brand marketers can take put this intelligence into action.
The Season for Everything: Better Homes & Gardens + Lowe's The Season for Everything
Publisher: Better Homes & Gardens
Advertiser: Lowe's
With a multi-year stall in celebrating holidays to the fullest, our audiences found ways to show up in small ways for the ones they love. But this year? This year the focus is back on making every moment of the holiday stand out and make experiences together feel as full and lively as possible! Together with Lowes, DDM brands created a custom content series that gives our audience inspiration for how they can find everything they need to prep, wow, and gift their loved ones at Lowes this holiday season. Across a series of article and social content, Lowes and DDM Brands (MyDomaine, Better Homes & Gardens, Southern Living, and The Spruce) put a focus on elevating your DIY projects at home to impress, preparing for large gatherings for everyone to enjoy, and finding unique gifts all in one place – ultimately reminding readers that Lowes is the ultimate destination to maximize their holiday.
Chasing Colors: Teen Vogue + LEGO Masters Chasing Colors
Publisher: Teen Vogue
Advertiser: LEGO Masters
​​Sometimes in order to find your most creative ideas, you have to look at the little things around you for inspiration. In partnership, LEGO and Teen Vogue tapped fashion Designer Susan Alexnadra to not only demonstrate her creative process and how she looks to the world around her for inspiration, but also use LEGO DOTS as a source of expression.
A Taste of the Holidays: Bon Appétit + Ritz Crackers A Taste of the Holidays
Publisher: Bon Appétit
Advertiser: Ritz Crackers
This series is all about immigrant families and food traditions that they’ve brought with them to America. It’s about how people connect with each other over food, how they adapt traditions and make them their own, especially around the holidays. Bon Appétit chef Rachel Gurjar hosts the series and brings her own lens as an immigrant to each family as she learns about the culture through their cuisine. https://www.bonappetit.com/video/watch/a-taste-of-the-holidays-from-the-philippines-to-california https://www.bonappetit.com/video/watch/a-taste-of-the-holidays-from-nigeria-to-georgia
The 5 Habits of Highly Effective Advertising: Adweek + Amazon The 5 Habits of Highly Effective Advertising
Publisher: Adweek
Advertiser: Amazon
When it comes to measuring the performance of their campaigns, advertisers frequently downplay the one area that can actually drive results: the campaign creative. But how do you prove that creative actually matters? Amazon Ads called on Kantar to analyze the creative effectiveness of more than 200 campaigns. The finding? There are five habits that form the foundation of compelling ad creative. This story highlights those habits, with examples of how they were applied by specific Amazon Ads advertisers. All put together in an eye-catching package.
Contest: Enter to win a chance for a romantic champagne flight over Vancouver: Vancouver is Awesome + Airble Aviation Contest: Enter to win a chance for a romantic champagne flight over Vancouver
Publisher: Vancouver is Awesome
Advertiser: Airble Aviation
This article was a portion of a Sponsored content contest campaign in which the winner received a breathtaking champagne flight over Vancouver. The contest garnered nearly 1,000 entries due to the compelling article and the niche client looking to promote more accessibility in the private air travel space.
More to Appreciate: Better Homes & Gardens + GM Rewards Card More to Appreciate
Publisher: Better Homes & Gardens
Advertiser: GM Rewards Card
In this heartwarming video series, we created excitement, refreshed perception, and built awareness for the new GM My Rewards Card by integrating acts of gratitude and card benefits into custom videos featuring Chris Love Julia. We embark on a journey with this dynamic duo as they share gifts with people in their community who positively impact their lives. This execution created a seamless integration of GM My Rewards card benefits while paying homage to the GM Acadia.
Real Time Insights: CNBC + EY Real Time Insights
Publisher: CNBC
Advertiser: EY
The CNBC Brand Studio has partnered with EY to produce a 24-episode video series dedicated to providing CEOs, executive leadership and business decision-makers with strategic insights on how to plan for the known, the unknown and disruptions ahead. ​
Movement starts with mindset: Morning Brew + Hoka Movement starts with mindset
Publisher: Morning Brew
Advertiser: Hoka
Movement and exercise can have an incredibly positive impact, releasing happy hormones and helping people get into the right mindset to unlock their full potential. At the same time, these feel-good moments can easily fall off daily to-do lists. So what’s the key to consistency? Morning Brew and HOKA teamed up to find out what gets people moving—a fitting partnership, as HOKAs are the unofficial sneaker of the Brew Crew. Needless to say, the casting competition was f i e r c e. Morning Brew narrowed it down to three employees who eagerly laced up the just-released HOKA Bondi 8 sneakers for a photo and video shoot around NYC’s Central Park. Through a series of inspirational interviews, they reveal what’s possible when you make movement a daily priority and get to that starting line.
Score huge savings on winter gear at this Vancouver ski and snowboard swap event: Vancouver is Awesome + Canadian Ski Patrol Score huge savings on winter gear at this Vancouver ski and snowboard swap event
Publisher: Vancouver is Awesome
Advertiser: Canadian Ski Patrol
This campaign performed well due to its timing, subject matter, and desired demographic. It was published in a local publication (Vancouver is Awesome) right at the start of audiences considering their options for the upcoming ski season. It promoted a swap/sale event for new and used ski and snowboarding equipment that was published in the proper outlet at the right time and catered to the right audience.
Crafting Your Lifestyle: BBC + Lexus Crafting Your Lifestyle
Publisher: BBC
Advertiser: Lexus
Today’s Canadian consumer seeks out the personal luxury experiences that are one-of-a-kind and unique, and specifically crafted with their comfort, stimulation, and joy in mind. This branded content series successfully highlighted craftspeople across Canada, bringing to life their stories of inspiration and creation of truly personal luxury comparable to the detail and thought that goes into creating a Lexus vehicle.
Spice up your kitchen: USA Today + Texas Gulf Seafood Spice up your kitchen
Publisher: USA Today
Advertiser: Texas Gulf Seafood
October was National Seafood Month - and what better way to celebrate than with a homemade seafood dinner? Grab your fruits & veggies, add some seasoning & spices and discover a few simple flavorful recipes you can make with the ingredients in your fridge. Fresh Outta Texas! This campaign was a collaboration between Gannett's GET Creative studio, Texas Gulf Seafood and their agency Strategar.
Be Our Guest : Conde Nast Traveler + Maker's Mark Be Our Guest
Publisher: Conde Nast Traveler
Advertiser: Maker's Mark
From a self-made streetwear designer who uses his platform to bolster his community to the chef who partners with regional farmers to nourish local communities with fresh, inventive cuisine, these generous, passionate locals are the fabric of cities around America. In a first of its kind campaign, various Conde Nast brands came together to tell stories centered around one vision: community being the heart of America’s thread. How we share and upholster that community was looked through the lens of each Publishers speciality. AD for design, BA for food, Pitchfork in music, GQ with style and CNT as the hub for it all. Maceo Paisley— a multidisciplinary artist, entrepreneur, and grassroots leader — embarks on a journey around the US to meet those makers, artists, and restaurateurs who are bringing their communities together through style, food, music, and design. Follow along with Maceo as he discovers the city through the most authentic lens possible; its people.
A Better Life Within Reach with Walmart's Every Day Low Prices: PARENTS + Walmart A Better Life Within Reach with Walmart's Every Day Low Prices
Publisher: PARENTS
Advertiser: Walmart
Parents today love having an excuse to get silly and creative as a family. But with busy schedules and rising prices, making your days more fun or getting festive for Halloween can seem time-consuming and expensive. Luckily our brands & Walmart had some exciting (and easy!) ways to make this holiday thrilling – all with affordable products you can quickly order online and pick up at your neighborhood Walmart. In this robust content program, we gave our audiences across Parents (+ additional lifestyle brands) budget-friendly inspiration they need to save money and live better with the help of Walmart. Our content program was packed with actionable, wallet-friendly ideas that will came to life in engaging, shoppable article & social content, all cumulating in a Live Stream Event launching just in time for Halloween. Our event was hosted by Halloween Town star Kimberly J Brown where she and our lifestyle host showed families at home how to get more for less this Halloween season!
Give Yourself Credit: Hearst StoryStudio + Fannie Mae Give Yourself Credit
Publisher: Hearst StoryStudio
Advertiser: Fannie Mae
This hub encapsulates a series of stories about credit scores, debt, and how to manage both. We used a quiz to make the story-telling more interactive.
Motorsports: Yahoo + Toyota Motorsports
Publisher: Yahoo
Advertiser: Toyota
Toyota has been a fixture in motorsports for over 40 years, competing across multiple motorsports platforms to much success. Toyota Racing Development partnered with Yahoo on a branded content campaign that aligned to key tentpole moments like NASCAR's racing season. The campaign included 2 branded articles and 1 docu-style branded video leveraging notable talent and tapping into the fandom on Yahoo Sports. This branded article spotlights Isabella Robusto, a 17 year-old stock car racing champ and one of the coolest new faces on the track. Additional talent included Toyota racing champion, J.R. Todd, and Denny Hamlin, currently driving the No. 11 Toyota Camry for Joe Gibbs Racing and a three-time Daytona NASCAR champion.
Faces of Travel: Travel + Leisure + Delta Air Lines Faces of Travel
Publisher: Travel + Leisure
Advertiser: Delta Air Lines
At Travel + Leisure, it’s our mission to inspire people of all backgrounds to travel more and travel better. That’s why we’re proud to share Faces of Travel, an initiative from Delta Air Lines to increase representation and visibility within travel culture for people of diverse races, ages, sexual orientations, gender identities, religious beliefs, and physical abilities. Together with Food & Wine, Southern Living, SHAPE and People en Espanol, Travel + Leisure and Delta shared a compilation of inspirational stories and transcendent visuals from globe-trotters in pursuit of their passions or professions, ultimately generating a stunning picture of the diverse sights, feelings, and faces of travel, and how travel moves us to see the world with new eyes.
My Life in Color: The Spruce + Sherwin Williams My Life in Color
Publisher: The Spruce
Advertiser: Sherwin Williams
Sherwin Williams wanted to focus on storytelling around hues and colors without overtly focusing on paint, so we decided to drill down into what makes color so impactful in our day to day lives, something we all share: memory. Maybe it was the deep blue of the ocean in your hometown or the rusty orange of your first car – each sense memory affects who we are today, how certain colors make us feel, and what colors we’re drawn to. Here, we created a true one-of-a-kind interactive digital destination using unique parallax scrolling, a bespoke user quiz geared towards generating a Sherwin Williams color recommendation based on our user’s memories, and nostalgic imagery to align the brand firmly in the conversation around what shades you’re drawn to (and why!) for your next project.
Questionable Decisions : New York Post + FOX Questionable Decisions
Publisher: New York Post
Advertiser: FOX
FOX partnered with the New York Post to drive awareness for the premiere of The Cleaning Lady with a premium branded content campaign. The New York Post premium branded content article featured real stories of people who have went to extremes to protect and help their families. The article showcased stories on drug trafficking to support an extended family, bank robbing to pay for a daughter's cancer treatment and even a grandma who participated in her grandson's weed business to save her house.
The Shift: CNBC + Salesforce The Shift
Publisher: CNBC
Advertiser: Salesforce
“The Shift” is a documentary-style, formatted branded content television series spotlighting seven Salesforce enterprise clients as they evolved their business practices to adapt to changing landscapes with the help of Salesforce's innovative technology. This seven-part series positions Salesforce as a premiere enterprise strategy partner by convincing high-growth, high-profile companies (and Salesforce customers) to allow viewers behind their PR Team's steel curtain and into the decision-making process that led their organization to success. The paid programming series, a first-of-its-kind for CNBC, aired at 2:30pm EST on CNBC for nine consecutive Saturdays and was, furthermore, extended to CNBC.com, Peacock and Salesforce+.
How much do you know about cannabis dispensaries on Cape Cod?: Gannett + Terps How much do you know about cannabis dispensaries on Cape Cod?
Publisher: Gannett
Advertiser: Terps
This quiz asks readers how much they know about cannabis dispensaries on Cape Cod and provides the facts that might surprise them.
Fresh Invest Season 3 Podcast: Morning Brew + Fidelity Fresh Invest Season 3 Podcast
Publisher: Morning Brew
Advertiser: Fidelity
This year’s volatile markets have naturally left beginner investors and seasoned pros feeling quite squeamish. But Morning Brew’s smart and savvy audience of 4+ million people continues to rely on a knowledgeable and relatable voice of reason: Fresh Invest, a podcast created in partnership with Fidelity Investments and hosted by Morning Brew Executive Chairman and Co-founder Alex Lieberman. Before launching their third season—focused on finding financial confidence during economic uncertainty—Morning Brew sent out a survey in its flagship newsletter to find out about the topics that are top of mind for today’s young investors. The result? Informative and actionable weekly deep dives with Fidelity’s brightest minds to answer audience questions and help investors of all levels understand and prepare their finances for current market conditions and long-term planning. With average listens per episode up 64% YOY, it’s clear Fresh Invest is on solid footing—even when the markets are not.
Beauty of Change: BBC + Tourism Montreal Beauty of Change
Publisher: BBC
Advertiser: Tourism Montreal
Whether it’s Montréal or Québec City, the Laurentians or the Outaouais, as the seasons shift there’s much to explore in the beautiful regions of Québec! This branded series beautifully showcases various regions in the province of Québec: travellers can delight in new experiences, ranging from concerts, museums and culture to relax the mind, to off-the-beaten-path outdoor adventures such as hiking, cycling, and camping to awaken the spirit, to gastronomic delights to whet the appetite. Whatever your desired vibe or atmosphere, you’ll find it in these regions in Québec!
The Upgrade List: Travel + Leisure + Capital One The Upgrade List
Publisher: Travel + Leisure
Advertiser: Capital One
Capital One turned to Dotdash Meredith for help driving awareness and credibility of Capital One Dining, Capital One Travel, and the Venture X card as well as other limited promotions. A custom digital destination rooted in Travel + Leisure includes an interactive Travel Concierge tool that provides dozens of destination recommendations based on the type of experience a consumer wants, like beach, culinary, or cultural. The Foundry, DDM’s content studio, also produced 10 videos that were shot on location at T&L-recommended destinations and feature local talent (like award-winning chefs and travel experts) sharing their favorite places to stay, dine, and explore as well as 10 curated itineraries in article form, and five native Pinterest pins.
Under the Hood: Gear Patrol + eBay Under the Hood
Publisher: Gear Patrol
Advertiser: eBay
Under the Hood is a limited series in partnership with eBay where we share do-it-yourself tips for drivers who want to wrench their cars–from changing a flat tire to properly caring for your car's paint and more.
The Fashion Forward Bathroom-Tissue Fashion Show: Narcity + Cashmere The Fashion Forward Bathroom-Tissue Fashion Show
Publisher: Narcity
Advertiser: Cashmere
After two years, the Cashmere Collection proudly returned to a full-scale event this Fall. If you don’t know what the Cashmere Collection is, in a nutshell, it’s a cultural icon. For the last 19 years, Cashmere’s been showcasing original couture created with their bathroom tissue to raise funds in support of the breast cancer cause. This year, Narcity met the twelve renowned Canadian designers behind the designs, to talk about their stunning fashion creations made with the Cashmere Ultraluxe Bathroom Tissue. The goal of the campaign was to encourage users to sign up to attend the event and vote for their favourite look through the 'Vote Couture for the Cure' Sweepstakes. We decided to nominate this campaign as we were able to combine so many of our Narcity products to bring this story to life. Through a branded hub, several articles, social posts, videos, social story takeovers, and Tiktok/Reels we were able to share this unique event with our audience.
Meet the diver who's pulled 269 lbs of garbage out of Cat Lake: Daily Hive + Tourism Whistler Meet the diver who's pulled 269 lbs of garbage out of Cat Lake
Publisher: Daily Hive
Advertiser: Tourism Whistler
Currently, the Sea-to-Sky Corridor of British Columbia is feeling the strains of a popular tourist destination. Litter, wildlife conflicts, and environmental degradation are posing a threat to people and wildlife. To highlight these issues, Tourism Whistler came to us with their “Don’t Love it to Death” campaign, hoping that we could remind readers to be mindful of the impact their activities have on this delicate ecosystem. Our team turned to Reddit to identify just how much garbage was being removed from the lakes within the Sea-to-Sky region and figure out who was conducting these dives. That is how we found Henry Wang. After conducting an interview and discovering just how much garbage was removed from a single lake along the Sea-to-Sky, we leaned into this shocking fact in the headline and carried that throughout the piece. The article garnered 3x the views typically seen on a branded piece, 169% higher than our typical active reading time, and 185% higher CTR.
Turn Offs That Turn On: Hearst StoryStudio + California Highway 1 Road Trip Turn Offs That Turn On
Publisher: Hearst StoryStudio
Advertiser: California Highway 1 Road Trip
An article to encourage travel and tourism along Highway 1 in California. It highlights many attractions with information and beautiful imagery and maps.
Ugly For a Reason: New York Times + Birkenstock Ugly For a Reason
Publisher: New York Times
Advertiser: Birkenstock
Is the human foot a design disaster or miracle of human evolution? This is the question explored in Episode 1 of The New York Times and Birkenstock's series "Ugly For a Reason". Episode 2 dives into the future of foot health while the third episode tells the story of how one “ugly” sandal disrupted the world of fashion.
The best grilling essentials plus 5 simple recipes: USA Today + Made In Cookware The best grilling essentials plus 5 simple recipes
Publisher: USA Today
Advertiser: Made In Cookware
There’s no more fun way to entertain or cook than by grilling. Whether you’re making burgers for the family on a Tuesday night or hosting all the neighbors in the backyard for an all-day Saturday cookout, the grill makes every meal taste better. Grilling is a low-stress, low-mess and high-impact cooking method when you have the right tools and equipment. This infographic showcases five simple recipes and the tools used to grill an amazing meal.
Seafood Swap Series: Today's Parent + Choose Canadian Seafood Seafood Swap Series
Publisher: Today's Parent
Advertiser: Choose Canadian Seafood
Today's Parent made seafood recipes fun and family-friendly for client Choose Canadian Seafood with the help of registered dietitian and social media influencer Noelle Martin of @motherhoodandmeals. This campaign included five articles with five accompanying videos of the mom of three making each recipe. Her sons' enthusiastic responses to each meal are heartwarming and inspiring. Together, the five articles and related social posts received 3.7 million impressions.
The Ultimate Prep Guide for the 2023 National Senior Games: USA Today + Humana The Ultimate Prep Guide for the 2023 National Senior Games
Publisher: USA Today
Advertiser: Humana
Presented by Humana, The 2023 National Senior Games will take place July 7-18, 2023 in Pittsburgh — the “City of Champions.” Planning is already underway, and the event is shaping up to be one of the most exciting of the National Senior Games 36-year history. To help people get prepared for this incredible event Humana partnered with USAToday to share the reasons and ways to get involved. The actionable content made this the highest converting campaign of 2022.
Scent Your Wedding: Brides + Jo Malone Scent Your Wedding
Publisher: Brides
Advertiser: Jo Malone
Perfume has the power to transport you to a time and place that feels dreamlike, perfect, and magical, which is why it's important to carefully select a scent that will keep special memories safely capsuled. Jo Malone London makes it easy to pair fragrances with moments both big and small. Here's how you can incorporate spritzes of unforgettable scents like English Pear & Freesia and more throughout your wedding day.
The Leap: PEOPLE + US Bank The Leap
Publisher: PEOPLE
Advertiser: US Bank
The Leap is the new chapter in a multi-year partnership between US Bank and Dotdash Meredith to distinguish the brand’s human-centered approach in the minds of consumers. The Leap describes a big transition, transformation or risk taken by real people. Whether that meant pursuing a new career, moving across the country or adopting a child during a pandemic, these multimedia stories explore our story subjects’ unique motivations, and show that a company like US Bank seeks to understand real people and celebrate their victories.
Discovering the Official vs Unofficial: Narcity + Coors Light Discovering the Official vs Unofficial
Publisher: Narcity
Advertiser: Coors Light
This summer, Coors Light turned to Narcity to help inspire Canadians to make the most of their summer by taking some time back for themselves, turning notifications off, & discovering the unofficial spots that make their cities the best places to live in the world. We’ve all heard the age-long piece of advice, “travel like a local”. What people really mean by this is that you should avoid the mainstream tourist attractions and find the spots the locals actually go to. With the Official vs Unofficial Campaign, Coors Light and Narcity compiled and spotlighted the “unofficial” spots to “officially” experience 3 Canadian Cities. Through a dynamic and interactive digital experience, content series, Instagram carousels, co-branded banners, pre-roll & two custom videos, we generated high overall brand awareness and strong engagement for Molson Coors. In total, we generated almost 60,000 unique page views for the 12 articles & gathered over 7M social impressions!
Born to Mixmere: Narcity + Absolut Born to Mixmere
Publisher: Narcity
Advertiser: Absolut
Absolut launched its campaign Born to Mix this summer to promote the re-branding of its flavoured vodka collection through special occasions and meaningful connections. With articles and social posts, Narcity created listicles on the best activities and major opportunities to "cheers" with friends during the summer. It was the perfect blend of cocktail recipes and interviews - all with Absolut in mind. In tandem, we also created a social video series with Michael Pez, bartender and Absolut Ambassador, who interviewed the 4 members of Toronto’s all-girl rock band The Beaches, to talk music, drinks, and the Canadian rockstar life. He then created a custom Absolut cocktail for each band member based on their personalities & tastes, leaving our audience feeling entertained, inspired & ultimately thirsty. The campaign ran for 3 months and generated a high reach & engagement. In total, we generated almost 38,000 reads, 178,600 video plays, & 4.44M social impressions.
The Keys to the Kitchen with HEINZ 57 COLLECTION - Inspired by Chefs. Powered by Flavor.: Food & Wine + Heinz The Keys to the Kitchen with HEINZ 57 COLLECTION - Inspired by Chefs. Powered by Flavor.
Publisher: Food & Wine
Advertiser: Heinz
Kraft-Heinz needed help increasing brand awareness for their launch of the new chef-inspired HEINZ 57 Collection of specialty sauces and infused-honey. The HEINZ 57 Collection of products unlocks the magic of food creation and culinary exploration. In a cross-platform digital, print, and live at the Food & Wine Classic in Aspen experience, we inspired our audiences to catch that magic feeling by experiencing how easy it is to personalize a dish, become an expert of flavor and innovation, and feel even more confident in their culinary masterpieces. Leveraging the expertise of Factory 57 tapped chefs as well as chef friends of Food & Wine, our interactive digital destination inspired at-home cooking to push the limits with new flavors, techniques, and ways to entertain like a true expert! The Digital Destination was a mix of recipe content & short-form videos featuring chef tips using the HEINZ 57 Collection to increase the magic of every bite you create at-home.
The History of Pacific Catch, the Innovative West Coast Fish House: Hearst StoryStudio + Pacific Catch The History of Pacific Catch, the Innovative West Coast Fish House
Publisher: Hearst StoryStudio
Advertiser: Pacific Catch
Keith Cox and Aaron Noveshen share the story of their restaurant from inspiration to inception and expansion. Plus, they have the best salmon burgers in town.
Dan Levy–Approved Cocktails Your Guests Will Love: Entertainment Weekly + Cointreau Dan Levy–Approved  Cocktails Your Guests Will Love
Publisher: Entertainment Weekly
Advertiser: Cointreau
Hosting loved ones for a little (or big) party any time of year is a joy, but it comes with its stresses, too. This year, consumers are placing an emphasis on simplicity, and looking for tips and tricks on how to save time and effort when it comes to planning whenever they're getting their favorite crew together. Luckily, Cointreau is the iconic orange liqueur at the heart of hundreds of the world’s most celebrated cocktails - that are surprisingly easy to create! In this video and digital series on Entertainment Weekly + Food & Wine, Dan Levy teams up with notable lifestyle creators to build and host fun, elevated, at-home summer and holiday events that are as simple to plan as 1, 2, 3: the first step being to start with Cointreau cocktails. Videos were shot in a Q&A format to bring these tips to life and connect them back to the Margs & Cosmo deeply engrained in Cointreau’s brand story along the way -- transforming our dialogue into memorable entertaining tips for our audiences.
A Sparkling Tour of Italy's Iconic Regional Wines: Food & Wine + San Pellegrino A Sparkling Tour of Italy's Iconic Regional Wines
Publisher: Food & Wine
Advertiser: San Pellegrino
Whether you’re reminiscing about your travels to Italy or seeking to discover its famed sights and fare anew, this interactive custom-illustrated map of the country offers a delicious, adventurous glimpse at several of its renowned regions and trademark dishes, each matched with a S.Pellegrino flavor. The regions are marked with a clickable hotspot that opens to reveal more information, so audiences can further explore the scenery, landmarks, food, and drink pairing notes. The resulting experience not only inspires epicurious readers, but immerses them into the world of the cuisine’s origins to honor and celebrate both culture and flavor.
Eviction Notice: NBCUniversal + Raid Eviction Notice
Publisher: NBCUniversal
Advertiser: Raid
A four-part, 3D-animated video series educated the TODAY.com audience on how to identify common bugs that enter the home and how the expertise behind Raid formulations can help them eliminate the pests.
When it comes to your health, everything is interconnected.: Hearst StoryStudio + Kelsey Seybold Clinic  When it comes to your health, everything is interconnected.
Publisher: Hearst StoryStudio
Advertiser: Kelsey Seybold Clinic
We created a series of stories on various healthcare subjects like women's health, back-to-school, and cancer. We included a spotlight to highlight their outstanding doctors.
The Unbreakable Adventure Plan: Outside + Stillhouse The Unbreakable Adventure Plan
Publisher: Outside
Advertiser: Stillhouse
The challenge: Celebrate the pairing of summer adventure and Stillhouse spirits with content that evokes the fun of the season and the character of the brand. The solution: a high-energy, visually dynamic mix of tips and tricks that captures both in one seamless campaign. An interactive hub serves as the campaign's content anchor and encourages readers to explore the wide-ranging advice in a fun and playful way, and incorporates relevant tips and recipes about Stillhouse products. In addition, we integrated a social campaign produced by the Outside Creator Network, as well as a sponsored editorial package (The Modern Guide to Camping) that aligned with the content hub. The result is a multichannel campaign that served audience and partner alike, and made for a one-stop planning resource for summer outdoor adventure.
Making Waves: Pitchfork + White Claw Making Waves
Publisher: Pitchfork
Advertiser: White Claw
In preparation for Pitchfork Music Festival 2022, White Claw, Pitchfork and GQ partnered to introduce bold Chicago creators in the music, fashion, and art spaces who are making waves in their communities and industries at large with their creativity and vision to inspire fans to be bold and make waves. In a docu-style video series that captures multi-instrumentalist Sen Morimoto and artist Brandon Breaux, we go “behind-the-scenes” uncovering their unique creative process. In addition, together Pitchfork and White Claw launched “The Wave Series”, a hosted show within Pitchfork Music Festival live stream where our host Tommy Do went into the crowd to play games and conduct interviews with fans. The in-stream hosted show aired during set changes within the festival live stream. https://www.gq.com/video/watch/celebrating-chicago-an-ode-to-the-city-and-its-creative-community-with-chicago-artist-brandon-breaux https://pitchfork.com/news/how-to-watch-2022-pitchfork-music-festival/
Maine: The Adventure Guide: Outside + Visit Maine Maine: The Adventure Guide
Publisher: Outside
Advertiser: Visit Maine
For Visit Maine, we created a two-part campaign that combined an interactive, map-based online hub and a custom video program that ran on Outside TV and was also embedded in the hub. The success of the interactive hub starts with the design, which uses illustrations to set it apart from standard travel fare and give it a unique tone that captures the natural spirit of Maine. But function is also key. Visitors can choose between summer and winter layers, and then drill down on activities that interest them most, from hiking and paddling to skiing and snowshoeing. The companion video, an episode of US Outside, stars L. Renee Blount, who goes on a quest to discover adventure, food, and culture across Maine. Blount brings Maine’s summer fun to life, and for the winter layer video, we incorporated a Maine segment of our Warren Miller film. The result is a comprehensive, sticky guide to Maine outdoor adventure, for the whole year and for all types of visitors.
Watch this Space: Stylecaster + Amazon Watch this Space
Publisher: Stylecaster
Advertiser: Amazon
Watch This Space on STYLECASTER for Amazon Prime Video is a turnkey content hub designed to drive conversions using an immersive shoppable destination format. It showcases STYLECASTER editor must-watch show picks on Amazon Prime Video with direct affiliate links in articles and TikTok social content. Custom animations and prominent CTAs round out the interactive experience. Extensive promotion included homepage exposure, TikTok videos, banners, newsletter inclusion and social promotion — all driving engagement and sales! Content is refreshed on a regular basis as new shows are released on Amazon Prime, with organic pageviews regularly exceeding benchmarks.
Wear it with Friends: Stylecaster + Pandora Wear it with Friends
Publisher: Stylecaster
Advertiser: Pandora
Wear It With Friends combined original articles, influencer content and shoppable elements in an engaging digital destination that celebrated friendship while highlighting new ways to wear Pandora charms. Four original articles were written on STYLECASTER, including an interview with influencer Yully Hernandez about her friendship with her sister that featured a custom photo shoot styling the Pandora charms and jewelry. Influencer posts on Instagram also featured stories of friendship illustrated with photos that naturally integrated the Pandora jewelry. The Instagram posts were featured on the digital destination on STYLECASTER. Shoppable elements were integrated throughout. The program content generated a significant increase in familiarity, affinity and purchase intent compared to the control group in a Nielsen DBE Study.
The Australian Opportunity: Bloomberg + Global Business and Talent Attraction Taskforce Australia The Australian Opportunity
Publisher: Bloomberg
Advertiser: Global Business and Talent Attraction Taskforce Australia
Australia thrives on innovation. Its world-class medical innovations save lives. It exports critical minerals to produce everything from electric vehicles to smartphones. Its embrace of cutting-edge renewable energy technologies tackles climate change. It feeds millions of people around the world with its robust agricultural output. And its fintech players continue to push the envelope. In turn, Australia has fast become a wonderland for movers and shakers. To realize its full potential, this nation of 25 million needs to attract kindred spirits who can further accelerate innovation. Therein lies the challenge. Australia is far away. Most people are unwilling to make the move. It’s too far from home. Australia’s Global Business & Talent Attraction Taskforce wanted overcome that challenge. Through rich storytelling and a diverse content strategy we extolled the virtues of pursuing innovation in Australia as told by those who made the move to The Australian Opportunity.
What's Your Inspa?: Real Simple + Summer's Eve What's Your Inspa?
Publisher: Real Simple
Advertiser: Summer's Eve
Dotdash Meredith teamed up with Summer's Eve to raise awareness of two new products: Spa Luxurious Daily Wash and Spa Daily Intimate Skin Serum. A custom destination rooted in Real Simple housed premium articles created for InStyle, Shape, and Real Simple. Article content was focused on amping up glam routines, elevating health and wellness regimens, and creating a spa-like space with help from Summer's Eve. The team also produced three 60 to 90 second “What’s your Inspa?” videos.
A Conversation on Diversity: Teen Vogue + Mr. Malcom's List A Conversation on Diversity
Publisher: Teen Vogue
Advertiser: Mr. Malcom's List
Bleecker Street Media partnered with Teen Vogue to shoot a custom branded video around diverse casting and representation, inspired by the casting approach for Mr. Malcolm’s List. The branded video featured Freida Pinto, Zawe Ashton, and Ṣọpẹ́ Dìrísù from Mr. Malcolm’s List and the conversation will highlight how inclusive casting has changed the ways in which we see ourselves represented in film and media.
What's Your Stranger Things Pizza Personality: Yahoo + Domino's What's Your Stranger Things Pizza Personality
Publisher: Yahoo
Advertiser: Domino's
To celebrate the fourth season of Netflix's hit sci-fi series “Stranger Things,” Domino’s launched a Mind Ordering app to make ordering a pizza eerily simple. Domino’s turned to Yahoo to maximize impact for its cutting-edge app and, together, they set clear objectives to drive campaign awareness and boost app downloads – especially among younger audiences. The campaign featured multiple touchpoints for brand engagement and included a custom, interactive ‘pizza personality’ quiz. It may be easier than ever to place an order, but what if you don’t know which type of pizza is your perfect match? Mystery solved. By answering a few fun questions, users discovered which of the show’s lead characters they most resemble and got an order recommendation.
The Challenges Manufacturers Face: Visual Capitalist + Canadian Manufacturers & Exporters The Challenges Manufacturers Face
Publisher: Visual Capitalist
Advertiser: Canadian Manufacturers & Exporters
Traditionally, policy recommendations are outlined in long, dense reports. What if there was a way to make them more interesting? Visual Capitalist and Canadian Manufacturers & Exporters (CME) partnered to broaden CME’s influence and make niche, complex ideas more digestible and broadly understood. The campaign was designed to engage with Canadian manufacturers and exporters, the media, government, and policymakers. To engage with the existing audience while also broadening reach, the campaign focused on topical concerns: raw material inflation and the labor shortage. Through two data-driven graphics, the campaign broke away from typical industry reports and generated 220K impressions and engagement as high as 4.5%. A leading manufacturing magazine also covered the content. The best part? The SEO-optimized content ranks high in Google search results, including second for “material inflation” and fifth for “manufacturing labor shortage”, naturally driving people to learn more about CME.
This Houston couple followed their dreams, now they own one of Houston’s hottest Experience Makers: Hearst StoryStudio + Vizzy Hard Seltzer This Houston couple followed their dreams, now they own one of Houston’s hottest Experience Makers
Publisher: Hearst StoryStudio
Advertiser: Vizzy Hard Seltzer
We love this story because it was the first of six from the Vizzy Hard Seltzer PRIDE campaign which has been a blast to work on! Mike and Chih, the couple in the story, were wonderful to work with, and it was so great to see a client using their resources to promote small businesses and the LGBT+ community.
What Balancing Housing Markets in Ontario Mean for Homebuyers: STOREYS + FairSquare Group Realty What Balancing Housing Markets in Ontario Mean for Homebuyers
Publisher: STOREYS
Advertiser: FairSquare Group Realty
At a time when the Ontario real estate market was entering its downturn, we published a story that allowed our client to own the moment, and to put their voice forward as experts in the industry to be both trusted and listened to. The article is full of useful data, valuable insight, and thoughtful-consideration of the (then) current situation. It was a win for the client who wanted to reach a real estate audience with both empathy and authority.
Upgrade Your Grilling Routine: AllRecipes + Kingsford Upgrade Your Grilling Routine
Publisher: AllRecipes
Advertiser: Kingsford
There’s no season like grilling season! Upgrade your grilling skills this year with advice from some of the best tastemakers in the business along with the help of Kingsford® Signature Flavors—a new product line that comes in flavor boosters, mixed briquets and wood pellets. They’re made with 100% real spices that come in a variety of flavors that take your grilling to the next level. It’s flavor that you can see, smell, and taste, making your meal a total sensory experience. Ready to get your grill game going? Check out our premium article featuring custom-shot GIFs, pro tips from celebrity chefs and an easy shoppable experience.
Whiskey Notes (Explained): Vox Media + Knob Creek Whiskey Notes (Explained)
Publisher: Vox Media
Advertiser: Knob Creek
Balance and complexity, time and tradition. Those factors are as relevant to a great whiskey as they are to, say, music. To “compose” Knob Creek Whiskey, the notes must come together in harmony but with a polyphony of flavors. This explainer video illustrates that parallel while also showing the ways that Knob Creek stands out from other distillers.
Press the Green Button: Travel + Leisure + Discover Ireland Press the Green Button
Publisher: Travel + Leisure
Advertiser: Discover Ireland
To drive interest in travel to Ireland this year, we partnered with an Irish creator to take readers deeper into the destination - using snappy TikTok videos and premium content to do it. The TikTok videos showed a variety of locations (both 'Hidden Gems' and more popular destinations) from the perspective of our talent, while the Premium Article created in-depth itineraries based on client pillars.
Worth Flying For: Globe and Mail + Destination Canada Worth Flying For
Publisher: Globe and Mail
Advertiser: Destination Canada
Travel was poised to make a dramatic return in summer 2022. Not wanting to miss it, Destination Canada’s goal was to keep those long haul travellers eager to jetset within Canada, by positioning far flung domestic destinations as experiences worth flying for. To deliver on that ask, we created five itineraries that brought each region of Canada to life - the spectacular nature and luxury dining of the West, the wide open spaces and beautiful Indigenous cultures of the Prairies, the striking city lights and historic sites across central Canada, the coastal adventures and cozy home-away-from-home feel of the Atlantic, and the once-in-a-lifetime sojourn to the North. We immersed users in the journeys. We created custom animated illustrations depicting each trip that played at the top of the page; then, we broke down recommendations for specific city stops, complete with where to stay, what to eat and every must-do experience along the way.
Put the "Out" Back Into Your Company Outting: Hearst StoryStudio + Wachusett Mountain Put the
Publisher: Hearst StoryStudio
Advertiser: Wachusett Mountain
Due to continued success with ski promotion, Wachusett pivoted to promote events this summer. The page does a great job of informing the public on the surprising amount of things to do offseason. We're particularly proud of the weather widget.
From 0 to 250, An inside look at Morning Brew’s growth: Morning Brew + BambooHR From 0 to 250, An inside look at Morning Brew’s growth
Publisher: Morning Brew
Advertiser: BambooHR
While Morning Brew’s fast growth trajectory is well documented, headcount and revenue numbers don’t tell the whole story. And with the company approaching the 300-employee mark leading up to International HR Day, it was the perfect opportunity to partner with software platform BambooHR on an interactive, illustrated timeline that tells Morning Brew’s growth story through an HR lens. It shows how the company—not just the PeopleOps team, but all employees—relies on BambooHR, and how it’s helped Morning Brew scale without letting culture get lost in the weeds. Included are key milestones from each of Morning Brew’s eight years in business, along with honest, retrospective anecdotes from the company’s co-founders, CEO Austin Rief and Executive Chairman Alex Lieberman, plus members of the PeopleOps team and other early employees. They share business advice, lessons learned, and what continues to make Morning Brew a meaningful place to work where employees can truly thrive.
Roger Dean Chevrolet Stadium Kicks Off 25th Season Celebration : USA Today + Roger Dean Chevrolet Stadium Roger Dean Chevrolet Stadium Kicks Off 25th Season Celebration
Publisher: USA Today
Advertiser: Roger Dean Chevrolet Stadium
Since opening in 1998, Roger Dean — named after the legendary local car dealer — has been the Spring Training home of three clubs: the Montreal Expos and, currently, the Miami Marlins and St. Louis Cardinals. Now, it’s also the only stadium that hosts four minor league teams: the Jupiter Hammerheads and Palm Beach Cardinals of the Florida State League, and the FCL Marlins and FCL Coast Cardinals of the Rookie-level Florida Complex League. Just like in years past, it’s the place to catch up-and-coming talent before they become megastars, all summer long. To celebrate the 25th year of Roger Dean Chevrolet Stadium, here’s a look back at its storied history and all the exciting, unique features it has to offer. So, come out to a game this season to join the festivities.
The Future of Technology. Empowering Education Through Technology: Wired + Intel The Future of Technology. Empowering Education Through Technology
Publisher: Wired
Advertiser: Intel
In a documentary-style video, Intel and WIRED tell a story about Intel’s CSR efforts through the lens of education and technology that not only educates our audience on how they’ve created an impact within outdated educational systems globally, but how they’ve personally inspired the youth on a more personal level. The video features Intel employees Dawn Jones, Chief Diversity and Inclusion Officer (CDIO) and Vice President of Social Impact, and Carlos Contreras, Intel’s U.S Senior Director of AI and Digital Readiness. Giving our viewers a bigger picture of the importance of creating new opportunities within the educational systems to diversify our workforce through technology, Dawn and Carlo have a conversation about their mutual mission to create new opportunities, inspire groups of youth who historically have not had access to the technology or course material and what they envision for the future.
Small Business Super Powers: Yahoo + Mailchimp Small Business Super Powers
Publisher: Yahoo
Advertiser: Mailchimp
Yahoo and Mailchimp partnered on "Small Business Super Powers," an Interactive Article which spotlights two small business owners that leverage Mailchimp automated marketing tools to reach their business goals. The content experience was featured on Yahoo Life and highlights Mailchimp product features alongside valuable lessons of the small business trade. Beautifully designed, "Small Business Super Powers" includes light animation, product links, interactive learning moments, as well as custom photo and video. The campaign additionally featured custom audiograms that were promoted across social media platforms.
Energy Independence Series: Visual Capitalist + Surge Battery Metals Energy Independence Series
Publisher: Visual Capitalist
Advertiser: Surge Battery Metals
The energy sector is in the midst of a dramatic shift. As the world moves toward cleaner energy systems, it’s important to consider how this shift will change the market. The U.S. has been historically reliant on foreign sources of energy to meet its growing needs, but with the new transition to renewables, an opportunity has arisen to take charge of energy systems. For the U.S to become energy dependent, it must look toward securing the materials needed to power this future. This detailed three-part, data-driven series leads audiences through how battery metals are an important step in the future of energy independence. With over 308k email impressions and 48k page views, the narrative of energy dependence has provided audiences with insight into the future of the clean energy transition in the U.S.
The Caregivers: Defender + AARP The Caregivers
Publisher: Defender
Advertiser: AARP
The Caregivers is a unique content series focused on the challenges and triumphs of caregiving. These stories have been created through a strategic partnership between AARP and Word In Black, a groundbreaking collaboration of 10 of the nation’s leading Black news publishers. The Caregivers series highlighted advice on the mental health and wellness of the caregiver. Using an innovative technology solution built for collaboration, Word In Black was able to distribute the series seamlessly across all 10 publisher sites, creating a consistent experience for the audience and the advertiser.
Bridging the Gap: Vanity Fair + Starbucks Bridging the Gap
Publisher: Vanity Fair
Advertiser: Starbucks
Meaningful representation from the beginning of a design process is at the foundation of building an inclusive environment — a practice that is often overlooked. Not having diverse lived experiences in places like the board room or design lab results in an exclusionary world for whole communities like the Deaf and Hard of Hearing (DHOH). Directed by disability advocate Storm Smith, who is Deaf herself, this video explores the importance of foundational inclusion. Through the lenses of Deaf Starbucks barista Sami Liddick, who devised and implemented a sensory deprivation training at the corporate innovation lab, and University of Washington Professor Sarah Coppola, who dedicates her teaching to occupational justice and inclusive design, we learn about how important it is to build awareness and empathy. The concept of a truly accessible and inclusive space is then epitomized in the Starbucks Signing Store in Washington, D.C. — a location designed by and for the Deaf and Hard of Hearing.
On Our Table : Bon Appétit + Origin On Our Table
Publisher: Bon Appétit
Advertiser: Origin
On Our Table is a celebration of chefs around the US that are at the forefront of the sustainable farming and feeding practices movement. Through the lens of Bon Appétit and in collaboration with ORIGIN Water, On Our Table shares stories of the culinary pioneers that hold a strong belief in the fact that food is life, and through food, we have the opportunity to honor our heritage as well as the potential to redefine culture. These fearless leaders are not only committed to feeding their communities but shifting the relationship our country has with the food we consume.
Invisible Wounds of War: Yahoo + The Wounded Warrior Project Invisible Wounds of War
Publisher: Yahoo
Advertiser: The Wounded Warrior Project
Invisible Wounds of War seeks to raise awareness and combat stigma around the mental health challenges veterans face while sharing valuable resources to foster the most successful, well-adjusted generation of wounded service members in our nation’s history. Expanding on a successful partnership which began in 2020 with a virtual livestream event, Yahoo and Wounded Warrior Project created an Interactive Resource Center profiling stories of inspirational veterans and their journeys to recovery. The campaign consited of a custom hub with available resources, 8 pieces of branded content, and social assets. To maximize visibility, content launches were aligned to key awareness months: Mental Health Awareness Month in May, PTSD Awareness Month in June and Suicide Prevention Month in September.
The Problem-Solving Science: Bloomberg + Chemours The Problem-Solving Science
Publisher: Bloomberg
Advertiser: Chemours
Chemours uses chemistry to develop innovations that aid the global transition to renewable energy. While rapidly developing technology often gets the fanfare, chemistry is the key, for instance, to green hydrogen energy, electric vehicles and 5G communications. Bloomberg worked with the Chemours team to produce ‘The Problem-Solving Science’ an engaging, dynamic, data-rich experience that focused on how innovation in chemistry ‘will connect, inspire and create a better world.’ The production featured three segments: ‘The 5G World, Connected by Chemistry’, ‘A Revolution in Decarbonized Transportation’ and ‘Green Hydrogen Will Change Everything.’ The overall experience showed investors and the scientific community how Chemours’ work is making life-changing innovations cleaner and more capable, and how it is moving lives and industries forward. The highly visual page is an engaging and educational experience that cannot help but get investors excited about chemistry.
Pack your bags and explore Vancouver's extraordinary experiences: Glacier Media + Destination Vancouver Pack your bags and explore Vancouver's extraordinary experiences
Publisher: Glacier Media
Advertiser: Destination Vancouver
This travel-themed story presents an engaging theme of promoting hot attractions and family-friend activities to enjoy in Vancouver for those living in Victoria and on Vancouver island.
Plastic water bottles are killing the planet. This company did something about it.: Hearst StoryStudio + Boxed Water Plastic water bottles are killing the planet. This company did something about it.
Publisher: Hearst StoryStudio
Advertiser: Boxed Water
The client came to us wanting a story that felt like investigative journalism as a response to a smear campaign by players involved in the plastics industry. They leaned on us to research the plastics and recycling industries.
How The Breakfast Klub Paved the Way for Black-Owned Restaurants in Houston and Beyond: Hearst StoryStudio + Coors Light How The Breakfast Klub Paved the Way for Black-Owned Restaurants in Houston and Beyond
Publisher: Hearst StoryStudio
Advertiser: Coors Light
Coors Light sponsored a series of stories highlighting minority-owned businesses in Houston. The entire series was excellent and performed extremely well. This story is the personal favorite of the strategist who worked on the campaign.
Beautiful Things Happen When Video Meets Display: Adweek + Criteo Beautiful Things Happen When Video Meets Display
Publisher: Adweek
Advertiser: Criteo
The point of this story is simple: show how video ads and display ads can work together to create a bigger impact with an advertisers audience. Simple enough. But when the Adweek Branded content studio got this project from our client Criteo, we knew we needed a new way to tell the story. When video meets display? Let's tell it as a rom-com. And that's how this immersive content is structured. It looks at how the two "meet cute," finds the bumps along the road that can make this kind of execution "complicated," and then shows how they're the perfect partners when the finally get together.
Dance Revolution: them + Fitbit Dance Revolution
Publisher: them
Advertiser: Fitbit
In Dance Revolution, we meet Leiomy Maldonado—a legendary pillar of the Ballroom and queer communities. In our genre-bending short film, Leiomy will speak to our audience through dance and movement, letting her personal power shine as she spins, dips, and slays on the shining streets of New York City and into a full-fledged, high-octane, exhilarating final Voguing performance that showcases Leiomy’s readiness to take on life’s every turn. The final piece artfully blurs the lines between hyper-real vérité and experimental filmmaking while our overarching narrative exemplifies the importance of listening to and embracing one’s body in order to nurture the immense potential within. Ultimately, Dance Revolution is a cinematic, dynamic, and inspiring film that celebrates the FITBIT brand and product benefits as well as the power of dance and the Ballroom community at large.
Flavor Fix: The Spruce + Boar's Head Flavor Fix
Publisher: The Spruce
Advertiser: Boar's Head
We tapped three culinary influencers to help us bring flavor front and center to the meal-planning process using Boar’s Head Bold Pitcraft® Slow Smoked Turkey Breast. You're invited to get inspired by how these foodies use fresh quality ingredients to take dishes from simple to sophisticated in a snap.
The Art of Shopper Recognition: Adweek + Acxiom The Art of Shopper Recognition
Publisher: Adweek
Advertiser: Acxiom
Shoppers expect the brands they do business with to understand their situations, preferences, needs and desires in order to offer them beautifully personalized experiences. But many retailers see their shoppers as stick figures drawn with demographics rather than as the unique portraits they are. This immersive story created by the Adweek Branded content studio for Acxiom looks at what it takes to enrich shopper data to create a clear and insightful picture of people. And because it focuses on "the art" of shopper data science, our illustrator came up with a unique gallery-worthy look--could there be anything more appropriate than a take-off on the Andy Warhol soup can?
In Pursuit of Waves: Wired + Toyota In Pursuit of Waves
Publisher: Wired
Advertiser: Toyota
Just like the Tundra, Ezekiel Lau is engineered for adventure. WIRED Brand Lab x Toyota will profile a top ten Pro Surfer and gearhead as he strives towards greatness and the next wave with the support of innovative technologies and the 2022 Tundra. Driven towards making every day better than the last, winning a world championship in 2022, and making his community proud, Ezekiel will highlight the tech gadgets, surf equipment, and thrill-seeking mentality that enables him to push himself on the pro-circuit.
How the Zodiac Signs Should Raise a Glass: According to these Astrologists: InStyle + Astral Tequila How the Zodiac Signs Should Raise a Glass: According to these Astrologists
Publisher: InStyle
Advertiser: Astral Tequila
This article provides a fun and creative solution for your next party! It shows you how to throw an event based on your zodiac sign and what to expect when you're attending an event hosted by someone with a different zodiac sign. This campaign houses plenty of tips, tricks, and delicious cocktail mixes to impress your guests, paired with beautiful illustrations to bring it all to life. If you're into astrology and yummy cocktails, this is the article to keep in your back pocket!
6 Reasons Why Denver Is the Best Base Camp for Outdoor Adventure: Outside + Visit Denver 6 Reasons Why Denver Is the Best Base Camp for Outdoor Adventure
Publisher: Outside
Advertiser: Visit Denver
Few cities offer the same proximity to both outdoor adventures and vibrant urban experiences as Denver. Within a short drive of the city center, you can find four seasons’ worth of activities, including world-class climbing routes, fly-fishing oases, snowy slopes, and plenty of trails for hiking, biking, and trail running. And in town, you’ll find arts, culture, and dining experiences fit for any occasion. In this partnership with Visit Denver, Outside inspired visitation and told the destination's story using six custom interactive widgets. Each widget serves to engage readers with local attractions using lifestyle imagery and brief descriptions. The custom piece lives on Outside Online, Backpacker, SKI, Clean Eating, and Yoga Journal and highlights imagery and attractions that resonate with each title.
Legends of the Ledger: How the energy efficiency of different blockchains affects the world: Vox Media + Tezos Legends of the Ledger: How the energy efficiency of different blockchains affects the world
Publisher: Vox Media
Advertiser: Tezos
The story of blockchain technology today is a story of two consensus mechanisms: Proof of Work and Proof of Stake. Both mechanisms are widely used by the largest blockchains, and both are proven to safely secure the networks, but they are fundamentally different. This explainer video breaks down the difference in an instantly appealing way through the metaphor of a classic 8-bit video game, showing how the Proof of Stake consensus mechanism uses only a fraction of the energy used by Proof of Work. Making the complicated comprehensible is the goal of an explainer, and almost nothing could benefit from more clarity than blockchain!
Keys to Your Forever Home: The Spruce + The Home Depot Keys to Your Forever Home
Publisher: The Spruce
Advertiser: The Home Depot
Moving into a new home doesn't have to be stressful. The Spruce partnered with The Home Depot to offer a week-by-week guide full of tips and projects to alleviate anxieties and help you settle in.
How Walgreens and Red Nose Day are making a difference—and you can, too: NBCUniversal + Walgreens How Walgreens and Red Nose Day are making a difference—and you can, too
Publisher: NBCUniversal
Advertiser: Walgreens
Over the last eight years, Walgreens has helped raise more than $140 million for Red Nose Day, a program that provides relief for hungry children. During that time, Walgreens has been joined by a wide variety of celebrities to promote the initiative. But some of the most passionate advocates for the program are Walgreens employees. In a custom video, the TODAY Brand Studio followed a store manager who shares his personal pride in serving his community and his community’s commitment to Red Nose Day.
BraveTogether 2022: Wattpad + Maybelline BraveTogether 2022
Publisher: Wattpad
Advertiser: Maybelline
Wattpad and Maybelline teamed up for the second year in a row to help smash the stigma around anxiety and depression under the #BraveTogether initiative during Mental Health Awareness Month. Wattpad created a first-to-market write-a-thon that unveiled a new weekly theme and writing prompt to the community. Working with 6 Wattpad Creators, we asked the community to share words of kindness, stories on overcoming fears, advice on protecting one’s emotional health, and words of encouragement and support for LGBTQIA+ youth. Every story submitted also triggered a $1 donation (up to a max. of $40,000) to be divided between 4 nonprofits supporting youth mental health. Not only did we achieve our partnership and donation goals, but we also received thousands of comments celebrating and supporting the non-profit organizations featured in the campaign. The community also expressed their gratitude towards Wattpad and Maybelline for creating healthy and safe conversations around mental health.
Born for Adventure: Outside + Toyota Born for Adventure
Publisher: Outside
Advertiser: Toyota
In the world of adventure-ready trucks, the 2022 Toyota Tundra reigns supreme. Outside put the completely redesigned Tundra to the test to show how its elevated features and capabilities can take your outdoor adventures to the next level. This six part custom series included an interactive hub on Outside Online, which featured clickable product widgets, custom hero videos, supporting gear review videos, and Tundra Files podcast episodes. In addition to the content on the hub, this partnership included six additional custom articles with video embeds, Beat Monday features on Outside TV, and a print field guide inclusion in summer issues of Backpacker and Outside. Exploring multiple forms of content and perusing a well-rounded storyline drove home the authenticity and “Born for Adventure” capabilities of the Toyota Tundra.
The Power of the U.S. Hispanic Consumer: Adweek + TelevisaUnivision The Power of the U.S. Hispanic Consumer
Publisher: Adweek
Advertiser: TelevisaUnivision
With $2.5 trillion in buying power, the U.S. Hispanic market isn't an opportunity, it's a necessity. But it remains an untapped market for far too many advertisers. So what does it take to create a truly inclusive campaign? This immersive story, created by Adweek's content studio with media giant Univision, details what it really means to reach this market "in-culture."
The Circular Cities Barometer: Bloomberg + HOLCIM The  Circular Cities Barometer
Publisher: Bloomberg
Advertiser: HOLCIM
Holcim and Bloomberg Media have partnered to create the Circular Cities Barometer in an effort to understand how, and which, cities are leading the way toward circular and sustainable living. Holcim-Bloomberg’s goal in launching the Circular Cities Barometer was to assess how fast 25 global cities are transitioning from a linear economy - taking, making and wasting - to a circular economy of reducing, reusing and recycling, with the further result that Holcim would be front and center in the circular cities conversation. The Circular Cities Barometer was developed as an interactive, immersive page on Bloomberg.com. It uses a proprietary algorithm to measure the transition of 25 cities from a linear to a circular economy, and examines each city’s performance in four categories: Circular buildings; Circular systems; Circular living; Circular leadership.
The Guest-Dressed List: InStyle + Express The Guest-Dressed List
Publisher: InStyle
Advertiser: Express
Look and feel like a VIP this spring with The Guest-Dressed List, featuring new arrivals from Express hand-picked by our editors at InStyle.com. In this custom destination, we paired curated collections from our InStyle Beauty and Style editors with shoppable collages to drive directly from inspiration to action. For an IRL experience, our editors' selections were called out in select Express retail locations with quotes from our content.
Celebrate. Taste. Play: Hearst StoryStudio + V. Sattui Winery Celebrate. Taste. Play
Publisher: Hearst StoryStudio
Advertiser: V. Sattui Winery
"I got to work on the campaign for V. Sattui, the winery where my grandfather worked for over 15 years. He worked there until the day he died — literally, he went to work that morning and then died that night! After he died in 2012, V. Sattui named their highest sales award after him, held a memorial in his honor, and insisted on catering our family memorial for free. When the client learned who I was, she teared up and told me how much she and her colleagues loved him. I got to hear some funny stories about him that I had never heard before. The campaign was beautiful and successful, and the client was beyond happy with it. Connections like this couldn't happen anywhere but StoryStudio!" -Giana Ciapponi
Style Experts: The Zoe Report + Walmart Style Experts
Publisher: The Zoe Report
Advertiser: Walmart
The Zoe Report is a destination made for women who live and breathe personal style, making it the perfect partner to showcase Walmart's selection of fashion and home styles. This series of over a dozen shoppable articles is Pressboard's highest performing content program of 2022.
Honoring the past with a twist on classic spaghetti: USA Today + ZENB Honoring the past with a twist on classic spaghetti
Publisher: USA Today
Advertiser: ZENB
Zenb's interactive did a beautiful job at providing the benefits of gluten free organic pasta, as well as, the history behind pasta. The eye catching pasta that was in motion at the top of the content as well as the steaming pot of pasta toward the bottom really drew the readers eye in and encouraged them to stay on the page longer. The interactive had over 8k link click outs (benchmark 686) and over 78k social engagements. (benchmark 1041)
The Black Maternal Health Crisis: SheKnows + Pampers The Black Maternal Health Crisis
Publisher: SheKnows
Advertiser: Pampers
Every parent remembers finding out when they were pregnant and learning their due date. It’s often assumed that there is so much joy in counting down to baby’s arrival but for Black women, the journey to their due date is often wrought with health risks because of a system that fails them – and that fear steals the fullness of their joy. In the U.S., Black moms are 3x more likely to die from pregnancy related causes than their counterparts, and 60% of all maternal deaths are preventable. Pampers and SheMedia created a program that highlighted this problem with real women and real statistics and launched it during Black Maternal Health Week. The content was widely read and watched and continues to resonate with our audience months after the campaign ended.
Rugby Sevens needs your help to identify a rib-stealing banana thief: Daily Hive + Canada Sevens Rugby Sevens needs your help to identify a rib-stealing banana thief
Publisher: Daily Hive
Advertiser: Canada Sevens
With the HSBC Canada Sevens officially returning to Vancouver after a two-year hiatus, the client partnered with us to drive new interest and excitement, promote ticket sales, and retell the iconic story of someone – who happened to be dressed as a banana – who stole a rack of ribs while attending one of the past Canada Sevens events. With the event coinciding with April Fool’s Day, the client and our team came up with a WANTED article taking readers through the crime and letting them know how they could report any information they had. We included a video recreating the crime, quotes from the CEO of Rugby Canada, and interwove key messaging about the event as a whole. Ultimately, the piece garnered close to double the reads our branded articles typically see at Daily Hive .
A Different Side of the UK: Travel + Leisure + Great Britain and Northern Ireland A Different Side of the UK
Publisher: Travel + Leisure
Advertiser: Great Britain and Northern Ireland
To build upon Great Britain's GREAT campaign centered on US-based events, we developed a multi-brand content program that aligned key client pillars with our editorial brands PEOPLE, Entertainment Weekly, InStyle, Travel + Leisure and Food & Wine. Each article created for the campaign paired client pillars with a specific DDM brand - using robust interviews to create an editorial feel within article content, and tailored distribution to target each brand's unique audience. To unify the campaign, we created an interactive microsite to house all of the content in a beautiful package - allowing readers to navigate based on their interests.
Chew It Before You Do It: Entertainment Weekly + Extra Chew It Before You Do It
Publisher: Entertainment Weekly
Advertiser: Extra
Entertainment Weekly partnered with Extra Gum to create Think. Chew. Do. –a 360 PSA-style campaign positioning the Chew It Before You Do It mantra as the foolproof solution to help make social interactions a cinch and save you from foot-in-mouth moments! This 4-part video series features La’Ron Hines, a TikTok talent known for his giant personality and charisma. With his classic “Are you smart?” catchphrase, he brought the “Chew It” messaging to life in the 90s PSA for the new generation, helping the Entertainment Weekly audience solve their biggest social dilemmas.
Bracket Gap Challenge: Yahoo + Degree Bracket Gap Challenge
Publisher: Yahoo
Advertiser: Degree
Degree partnered with Yahoo to help launch the "Bracket Gap Challenge," one of the largest women's basketball bracket promotions in the history of March Madness®, to help raise awareness for the NCAA Women's tournament and further the mission for gender equity in sports. Yahoo created an off-platform Bracket Challenge hub and contest for Degree® to host. The campaign included a branded content series on Yahoo Sports highlighting women in basketball to share their personal perspectives on equity in sports and to educate users on the best tips & tricks when entering a bracket challenge. Additionally, Degree sponsored key Yahoo Sports March Madness programming and high-impact media takeovers
Slay the Monsters of Marketing Data: Adweek + Treasure Data Slay the Monsters of Marketing Data
Publisher: Adweek
Advertiser: Treasure Data
There are beasts and demons lurking in the dark reaches of your company’s marketing programs and they’re keeping you from successfully turning your data into campaign success. This immersive story explains the issues marketers face in developing a data strategy by creating a deck of "Role Playing Cards" identifying both the monsters of marketing data and the power-ups that can be used to defeat them. Fun!
A Wonderland of Crystal Magic: Hearst StoryStudio + Swarovski A Wonderland of Crystal Magic
Publisher: Hearst StoryStudio
Advertiser: Swarovski
The storytelling is quite visual, to highlight the product. We included in-story shopping links help sell product while also informing about Swarovski's dedication to inclusion. And we end with an interactive quiz to help you decide what to purchase.
Your Ultimate Guide to Buying a Home: The Balance + Better Your Ultimate Guide to Buying a Home
Publisher: The Balance
Advertiser: Better
Buying a home is an exciting milestone, but it can be hard to know where to start. To help take the guesswork out of homebuying, Better Mortgage partnered with Dotdash Meredith to create a native content destination that helps buyers navigate the homebuying journey. Hosted on The Balance, the destination features the key steps required when buying a home and incorporates expert-written editorial content. It also includes a variety of featured homebuying terms from Investopedia, which help to educate buyers on everything they need to land their dream home. The editorial content can be accessed via hotspots within the destination, and a module on the page also features videos from families who have bought their homes with Better Mortgage.
The Most Magical Vacation at Sea: U.S. News & World Report + Disney The Most Magical Vacation at Sea
Publisher: U.S. News & World Report
Advertiser: Disney
U.S. News & World Report provides information on more than 150 cruise ships, as well as advice to help future travelers pick the ideal vacation for them according to their interests, budget and the region they’d most like to visit. Its custom content studio, BrandFuse, also publishes guides to inspire site visitors to plan their next getaway. The team worked with Disney Cruise Line to produce an immersive three-part series showcasing the magical experiences for kids, adults and the whole family while onboard a Disney cruise. Through photo galleries and interactive overviews organized by cruise feature, series visitors could also find out more about what to enjoy while visiting Disney Cruise Line’s private island plus learn some of the features on the newest ship of the fleet, the Disney Wish.
Meet the most versatile pants ever: Globe and Mail + ATHLETA Meet the most versatile pants ever
Publisher: Globe and Mail
Advertiser: ATHLETA
For this partnership with Athleta, versatility was the keyword. With one specific product SKU as the focus of the program, our task was to emphasize the myriad ways in which Athleta’s Elation Flare pant suited all sorts of stylings, from true athleisure to more dressy attire. We crafted an article that emphasized the uniqueness of the fabric and fit, but when it came to styling inspiration, we went visual. We created three unique looks, all using Athleta products, each with a different activity in mind; the outfits were collaged together, and made fully clickable. Tap on the pants, and you were brought directly to the pants on Athleta’s e-commerce website; tap on the top or scarf we recommended styling with them, and you were brought to those respective e-commerce pages. This created a direct throughline from brand and product awareness to consideration, facilitating easy purchasing for our users.
Self-Made: Better Homes & Gardens + Duluth Trading Co Self-Made
Publisher: Better Homes & Gardens
Advertiser: Duluth Trading Co
Shining a spotlight on Doers, Makers, and Duluth’s partnership with the American Craft Council, our content came to life as a digital profile series that emphasizes artisans’ impact on contemporary American life and how various mediums allow for unique artistic expression. Featuring a multimedia artist and medical researcher-turned-culinary expert, we illustrate what it means to be Self-Made by trusting your innate skills and experimenting with your curiosity. Through the vision of creative experts and diverse craft communities, the intention of this campaign is to encourage readers to harness their talents tools at their disposal to create a colorful life and learn about themselves in the process. Additional Content Links: https://sponsored.bhg.com/premium/duluth-mai-ohana-is-weaving-her-own-path-2022 https://sponsored.realsimple.com/premium/duluth-britney-brown-chamberlain-is-shaking-things-up-in-the-kitchen-2022
First Winters: Globe and Mail + Destination Ontario First Winters
Publisher: Globe and Mail
Advertiser: Destination Ontario
The first time you step outside when it’s snowing, it’s magic. But for locals in places like Ontario, the winter season can often be uninspiring at best, or a miserable nuisance at worst. To reignite the feeling of awe around the winter season, we partnered with Destination Ontario to tell the stories of newcomer Canadians experiencing their first winters in Ontario, with all the whimsy and wonder that comes with it. We identified three newcomer Canadians, each from different countries of origin, who told their ‘first winter’ stories to our writers. Then, we hired three illustrators, newcomers themselves from the same places, to depict those stories in their own unique artistic styles - and an animator brought them all to life, so that the user was fully immersed in the storytelling. We wrapped each piece with recommendations for winter adventuring across the province, inspired by the individual stories, to encourage readers to recreate those wondrous experiences for themselves.
Introducing Anna Delvey and a slew of scandalous ‘socialites’: Page Six + Netflix Introducing Anna Delvey and a slew of scandalous ‘socialites’
Publisher: Page Six
Advertiser: Netflix
Netflix partnered with Page Six to drive awareness for the premiere of Inventing Anna. The Page Six branded content article introduced Anna Delvey, the Instagram-legendary “German heiress” who stole the hearts of New York’s social scene – and their money. The article also reimagined the circle that would help her take over NYC’s elite social scene and included custom fashion sketches of Anna and her "friends."
We lived like an Olympian for a day: here’s how it went: Daily Hive + Kraft We lived like an Olympian for a day: here’s how it went
Publisher: Daily Hive
Advertiser: Kraft
Kraft Peanut Butter, a proud supporter of Canadian Olympians, has been nourishing athletes for more than 60 years. Our writer volunteered to live like an Olympian for an entire day, leaning on the Kraft Peanut Butter recipes from the athletes to keep her going. We started the day at 5:30 am with a Kraft Peanut Butter breakfast bowl, followed by our first workout at 7 am which included a 2.5-mile warm-up, 4x800 sprints with a two-minute recovery, and a 2.5-mile cool down. To refuel, our writer had a massive, calorie-filled lunch and then went for a one-hour interval bike ride. Then came the delicious peanut butter bites and a two-hour swim session. Finally, she whipped up a calorie-rich dinner and had Kraft Peanut Butter galettes for dessert using the client’s own recipe. The final product was something our readers truly enjoyed — with a reading time 263% higher than our benchmark and a clickthrough rate 335% higher than our benchmark.
Life Stages: BBC + TD bank Life Stages
Publisher: BBC
Advertiser: TD bank
Life stages can happen at any time and age. We’re exploring these milestones, and sharing the stories of real people across Canada as they describe some of the biggest surprises, learnings, and moments along the way.
The Ecopreneurs: FORTUNE + Salesforce The Ecopreneurs
Publisher: FORTUNE
Advertiser: Salesforce
Produced by FORTUNE Brand Studio and Salesforce, 'The Ecopreneurs' is an all-new, ongoing video series created to run on the new Salesforce+ video streaming platform. The series employs documentary-style filmmaking to demonstrate a global commitment to climate action while appealing to audiences outside traditional B2B areas. Sustainability and entrepreneurship are top of mind for both the Fortune and Salesforce audiences, and our goal was to show how businesses are solving for some of the greatest challenges of the climate crisis. We've also created an in-depth branded content microsite for each episode launch: https://brand-studio.fortune.com/salesforce/the-ecopreneurs/?prx_t=lz0HAAAAAAovEQA The pilot episode, “SeaTrees,” garnered more than 3.3 million views during its promotional run and averaged more than six minutes of watch time, which is greater than 50% of the episode. The Ecopreneurs is a leader in total watch time and average watch time among Salesforce+ shows.
ETF Snapshot: Visual Capitalist + iShares by BlackRock ETF Snapshot
Publisher: Visual Capitalist
Advertiser: iShares by BlackRock
Imagine your peers are using something that will save you both time and money. Would you want to know more? Visual Capitalist and iShares created a custom campaign highlighting the importance of exchange-traded funds (ETFs) for U.S. institutional investors, such as asset management firms and insurance companies. The goal was to position iShares as a trusted authority and generate leads for their sales team. The ETF snapshot campaign used proprietary data to highlight how institutional investors are already using ETFs and incite the ‘fear of missing out’ in the reader. Through data-driven infographics, advertising, and a visual report and landing page, readers were guided down the marketing funnel. Articles were optimized for conversion with multiple calls to action throughout. With over 916K impressions, 47K pageviews, and 883 leads, the ETF snapshot hit the mark.
Spice up game day with these 5 simple, flavorful recipes: USA Today + ALDI Spice up game day with these 5 simple, flavorful recipes
Publisher: USA Today
Advertiser: ALDI
Aldi's article was a listicle format that provided beautiful images of food and link click outs on how to prepare each dish for the perfect gameday festivities. It drove 67k pageviews 91% over the benchmark and over 6k link (9.24% engagement rate)clicks to get the recipes. Benchmark is 2%
B.C.’s newest home internet service provider launches in Richmond: Glacier Media + Babbl Communications B.C.’s newest home internet service provider launches in Richmond
Publisher: Glacier Media
Advertiser: Babbl Communications
This article was niche for those living in the Lower Mainland of British Columbia. However, it was popular as it posed as an alternative option for contract-free internet services outside of the top three service providers in Canada who maintain primary control of the market.
Small Space Secrets: MyDomaine + IKEA Small Space Secrets
Publisher: MyDomaine
Advertiser: IKEA
It can be challenging to organize a small space while also making it look stylish and feel personal. In this video-packed feature, we leveraged the experts at MyDomaine to highlight design tips and organizing solutions for small spaces with help from IKEA products.
No Snackrifices: Entertainment Weekly + General Mills No Snackrifices
Publisher: Entertainment Weekly
Advertiser: General Mills
Welcome to the Fiber One Comedy Cellar, where the lady on stage is funny, the laughs are flowing, and you don’t need to pay an exorbitant cover fee. When you’re in the Fiber One Comedy Cellar in the month of January, New Year's Resolutions and goal setting are all about putting the fun in functioning human, giving you a solid minute of laughs every day just when you need it most. With the help of Becca O'Neal, her laugh-a-minute set, and the entertainment chops our Entertainment Weekly brand is known for, we showed our audience that feeling good about your wellness journey is simple when you grab that Fiber One bar--leaving our heroine AND our audience time to worry about all of the other goals they have for 2022. Becca performed (20) snackable comedy video bits that, when stitched together, act as a hilarious 20-minute standup set in its own rite, all themed around goal setting for the new year to make the wellness journey entertaining.
The Advisor Channel: Visual Capitalist + New York Life Investments The Advisor Channel
Publisher: Visual Capitalist
Advertiser: New York Life Investments
Geopolitical conflict. Red-hot inflation. A possible recession. It’s safe to say the market had a roller coaster year in 2022. To help financial advisors and their clients make sense of the markets, Visual Capitalist and New York Life Investments partnered on a custom website. The Advisor Channel serves as a go-to place for advisors to get visual, data-driven materials that break down complex topics so they are easier to understand. From macroeconomic risk to housing prices, the Advisor Channel provides well-rounded data that advisors need to engage with clients and help them design a strategic portfolio. With over 4.4 million total impressions, a 7% email open rate, and a 5% engagement rate, the Advisor Channel is clearly resonating with the audience while building New York Life’s brand awareness. The content has also been shared on social media by influential accounts such as financial news blog Zero Hedge and Liz Ann Sonders, Chief Investment Strategist at Charles Schwab.
The perfect NYC date ideas: Page Six + FOX The perfect NYC date ideas
Publisher: Page Six
Advertiser: FOX
To drive anticipation for the premiere of FOX's new series, "Joe Millionaire: For Richer or Poorer," Post Studios created a curated list of amazing NYC date nights that spanned "richer" ideas (luxurious & extravagant) and "poorer" ones that were special but wouldn't break the bank. We also partnered with FOX on a "For Richer or Poorer" sweepstakes where four lucky winners won date night prize packs: https://stcblink.pagesix.com/join/p6joemillionairesweepstakes Note: this article launched in late Dec 2021, but promotion continued into January.
Bridging the Gap to a Carbon-Free World: Bloomberg + Iberdrola Bridging the Gap to a Carbon-Free World
Publisher: Bloomberg
Advertiser: Iberdrola
Iberdrola has a goal: To become the world’s biggest producer of green electricity. The firm, headquartered in Bilbao, Spain, and recognized as a pioneer in the green energy sector, believes the key to accomplishing that is by the efficient development and promotion of green hydrogen as an energy source. Gray hydrogen, which is developed via fossil fuels, would be replaced, as would about 830 million metric tons a year of global CO2 emissions. Iberdrola approached Bloomberg Media, which used proprietary data from Bloomberg NEF and Bloomberg Intelligence, along with insight from Iberdrola, to create Green Hydrogen: Bridging the Gap to a Carbon-Free World. The presentation, which is an immersive page using short-form video, text, stats, graphics and quotes, tells the story of how green hydrogen can help the world reach net-zero carbon emissions. In particular, it highlights Iberdrola’s lead role in developing green hydrogen solutions.
A new camera for a new age : Nine + Google A new camera for a new age
Publisher: Nine
Advertiser: Google
This cross platform campaign for Google Pixel 6 employed the expertise of Nine's branded content team to bring to life this innovative new technology [that celebrates diversity] for a broad audience. Content was featured in digital and print across assets including The Sydney Morning Herald (Australia's most read newspaper), magazine inserts Sunday Life and Good Weekend and Australia's most-read business publication Australian Financial Review. Content included: immersive canvases and native articles (digital articles +banner suites) and four-page wraps of the newspapers and magazine inserts. Please note: can provide print examples.
Investing in thematic ETFs: Axios + Fidelity Investing in thematic ETFs
Publisher: Axios
Advertiser: Fidelity
Axios' Smart Brevity Studio created a custom branded destination to help investors understand how to align their investments with what matters to them — from sustainable energy to electric vehicles.
Choose Your Vibe, Choose Your Escape: National Post + Destination Canada Choose Your Vibe, Choose Your Escape
Publisher: National Post
Advertiser: Destination Canada
Canada's cities are the focus of Choose Your Vibe, Choose Your Escape. Postmedia Content Works worked with Destination Canada to establish each city's "vibe", summarized in three adjectives (example: St. John's: Colourful, Sociable, Storied). Users can take an interactive quiz to determine which city fits best with what they are looking for on their next city escape. The feature includes extensive profiles of 10 Canadian cities including recommendations related to the city's vibe. The feature included original photography from local photographers from coast to coast.
Americans’ Spending and Saving: Visual Capitalist + Personal Capital Americans’ Spending and Saving
Publisher: Visual Capitalist
Advertiser: Personal Capital
Are you curious about how other people manage their finances? Visual Capitalist and Personal Capital tapped into this innate human desire with a custom content series. Targeted at high net worth retail investors in the United States, the campaign was designed to raise brand awareness for Personal Capital. The content leveraged Personal Capital’s proprietary, anonymized user data to provide an inside look at the finances of Americans. It was also strategically released to align with topics that were top-of-mind at certain points in the year. Americans’ monthly credit card spending was released during the holiday spending boom. Americans’ financial assets by age was released in the New Year when people typically make resolutions to do financial planning. Americans’ planned retirement spending was released in January as Americans start to think about retirement contributions ahead of tax filing time. The series generated over 444K impressions, 75K page views, and a 5% engagement rate.
Equipment donation helps Tulalip Tribes address heath disparities : USA Today + Philips Equipment donation helps Tulalip Tribes address heath disparities
Publisher: USA Today
Advertiser: Philips
To position Philips as a brand that cares deeply about health disparities in the U.S., GET Creative produced an article and video that shined a light on the challenges the Tulalip Tribes have faced when accessing health care, and how the brand stepped in to help.
Design For All: Architectural Digest + Google Design For All
Publisher: Architectural Digest
Advertiser: Google
Transforming the Way We Think About Inclusion, Identity, and Accessible Spaces. A conversation about accessible design featuring Suchi Reddy, founder of Reddy Made Design, Annie Jean-Baptiste, Head of Product Inclusion & Equity at Google, Jeffrey Mansfield, Design Director at MASS Design Group, and David Kaufman, Digital Director at Architectural Digest
The Inevitable Rise Of Plant Based Alternatives: Visual Capitalist + The Very Good Food Company The Inevitable Rise Of Plant Based Alternatives
Publisher: Visual Capitalist
Advertiser: The Very Good Food Company
Plant-based alternatives are commanding more space on grocery store shelves than ever before. Even popular fast food chains have begun providing plant-based options for consumers. But are plant-based foods a healthier and more environmentally conscious choice? Through this six-part series, Visual Capitalist and The Very Good Food Company explore this rapidly growing market, the innovative technology used to create products, and the benefits of plant-based alternatives. Beautifully curated data-driven infographics, a dedicated landing page, and well-crafted advertising have all worked together to generate over 93k social impressions, 523K email impressions, and over 174k page views.
The Metaverse Explained: Adweek + Dept The Metaverse Explained
Publisher: Adweek
Advertiser: Dept
What is the metaverse and why does it matter for future-focused marketers? Putting jargon and pipedreams aside, this article seeks to explain--in terms everybody understands--what the impact of the metaverse will be. This immersive story was produced by Adweek Branded (Adweek's branded content studio) for Dept, a fast-growing global network of digital agencies.
On Our Table: Bon Appétit + Origin On Our Table
Publisher: Bon Appétit
Advertiser: Origin
Introducing On Our Table, a three-part video series following individuals who bring us together through food and have a deep connection to the nature that feeds us. Our first stop is Rockland, Maine, where two-time James Beard Award-winning chef Melissa Kelly has perfected full-circle farming practices at her restaurant, Primo.
Holiday Your Way: In The Know + Saks Fifth Avenue Holiday Your Way
Publisher: In The Know
Advertiser: Saks Fifth Avenue
Yahoo and Saks Fifth Avenue partnered on an interactive augmented reality selfie filter for Instagram. People visiting the Saks Instagram account can access the filter, which brings them to a Saks-inspired virtual holiday world with three different holiday look options. All of the products in the AR experiences are also included in a custom gift guide on In the Know By Yahoo. A promotional video of the experience is running in ads across Yahoo-owned properties, driving viewers to the AR holiday filter via a link atop the ITK Gift Guide. Product links and the promo video are featured across social platforms and, QR codes also bring people directly to the Instagram experience.
How Sun Youth helped Charles Balangero overcome his challenges to live an independent life: Postmedia + Sun Youth How Sun Youth helped Charles Balangero overcome his challenges to live an independent life
Publisher: Postmedia
Advertiser: Sun Youth
Sun Youth is a charity in Montreal that provides a wide range of emergency and community services. For many years, the Montreal Gazette has run sponsored content articles and videos, telling the story of those who have been helped by Sun Youth. This year's campaign includes three stories and three videos, including this inspiring tale of Charles Balangero, who has volunteered with Sun Youth for over 20 years. With a short interview video of Charles and his brother Eugene, this story is a heartwarming example of the impact Sun Youth has on the community in the city of Montreal.
20 Black Friday Scores You Can Get At lululemon This Weekend From Clothes To Accessories: Narcity + Lululemon 20 Black Friday Scores You Can Get At lululemon This Weekend From Clothes To Accessories
Publisher: Narcity
Advertiser: Lululemon
Lululemon continues to be the biggest activewear brand in Canada and for good reason. The inclusive sizing and high-quality materials make it hard to turn down a shopping spree, especially with the holidays around the corner. Through this hybrid affiliate campaign, Narcity linked to specific Black Friday deals, making it easy to find his & hers gifts at a fraction of the price. Within the week, we managed to get over 16,700 pressboard page views and generated over 103 sales.
Buzzing with creativity | Look inside ‘Daedalus Drones’, an immersive installation and live show in Hong Kong: South China Morning Post + Leisure and Cultural Services Department Buzzing with creativity | Look inside ‘Daedalus Drones’, an immersive installation and live show in Hong Kong
Publisher: South China Morning Post
Advertiser: Leisure and Cultural Services Department
Two artists have inspired one another by continually pushing the boundaries of their mediums. Now, with the help of 120 drones and dozens of musicians, they are producing a multisensory show that takes their work to yet another level. Explore how their experiences come together in "HKACT! Act 10 – Daedalus Drones", an experiential performance that took place in December 2021 at Asia Society Hong Kong Centre as part of the Leisure and Cultural Services Department’s annual New Vision Arts Festival. This multimedia story incorporates interviews with the artists and creators of the show, video footage, and dramatic photos to capture the essence of the performance for our readers.
This new restaurant-pub on Commercial Drive is the perfect spot for pizza and brews: Vancouver is Awesome + Community Taps & Drive This new restaurant-pub on Commercial Drive is the perfect spot for pizza and brews
Publisher: Vancouver is Awesome
Advertiser: Community Taps & Drive
In this campaign, Vancouver Is Awesome promoted the grand opening of Community Taps & Drive — a new restaurant in Vancouver's Commercial Drive neighbourhood. The story gained a lot of interest from VIA's food-loving audience, with over 3.6K reads.
Welcoming the Season—in Style: Garden & Gun + Ralph Lauren Welcoming the Season—in Style
Publisher: Garden & Gun
Advertiser: Ralph Lauren
In partnership with the World of Ralph Lauren, Garden & Gun produced a captivating digital branded content campaign highlighting the brand’s Fall 2021 Men’s, Women’s, & Kid’s collections. G&G interviewed husband and wife musical duo Abner Ramirez and Amanda Sudano Ramirez, also known as Johnnyswim, who shared their family’s holiday traditions while styled in looks from the World of Ralph Lauren. Showcased through custom photography, the narrative was shared across G&G platforms, inspiring readers to shop the collections at Dillard’s this holiday season.
Best Buy Canada’s Black Friday Sale Starts Today & Here Are 18 Items You Can Get A Great Deal On: Narcity + Best Buy Best Buy Canada’s Black Friday Sale Starts Today & Here Are 18 Items You Can Get A Great Deal On
Publisher: Narcity
Advertiser: Best Buy
As Canadians, when we hear the words "Black Friday", Best Buy immediately comes to mind. Over the years, this retailer has made a name for itself for hosting some of the biggest sales around this time of year. From electronics to kitchen appliances, to fitness equipment and office supplies they have everything you need, at special low prices. Narcity teamed up with Best Buy Canada for Black Friday savings, and they did not disappoint. This article got over 19,000 pressboard reads and 42 direct sales generating revenue for both Narcity and Best Buy.
This Montreal Call Centre Is Hiring English Speakers & The Perks Are Awesome: Narcity + Sekure Merchant Solutions This Montreal Call Centre Is Hiring English Speakers & The Perks Are Awesome
Publisher: Narcity
Advertiser: Sekure Merchant Solutions
The Canadian job market is pretty nuts right now. Talent is hard to find, lots of people have lost employment since COVID-19 began and “The Great Resignation” is no joke! So when Sekure Merchant Solutions reached out to us to promote their employment opportunities in Montreal, we knew we’d get some traction from readers looking to get in the field. The article showcases the benefits of working for Sekure, including the generous base pay, bonuses, daily incentives, prizes for top-performing team members and access to a hybrid work environment, which means you can work remotely or from the Sekure office downtown Montreal. By publishing the story on MTL Blog, we were able to reach the Montreal English speakers, and automatically reach the right demographic for our partner. Not only did this article generate over 40,000 Pressboard reads, but over 19% of the readers clicked on the links in the article, leading to Sekure’s website. That’s over 7,600 clicks!
How to Stir Up the Holidays with GREY GOOSE® Vodka: Vogue + Grey Goose How to Stir Up the Holidays with GREY GOOSE® Vodka
Publisher: Vogue
Advertiser: Grey Goose
Hosting this holiday season? Discover soul-stirring couture concoctions your guests will love with @AlexandraDaddario and @GreyGoose.
Japanese knives that awaken the chef in you : La Presse + Stay Sharp Japanese knives that awaken the chef in you
Publisher: La Presse
Advertiser: Stay Sharp
Before embarking on his entrepreneurial adventure, chef Olivier Caza Berthelet worked his way up the Montreal culinary scene. After being at the center of the action, he felt the need to slow down. That's how Stay Sharp was born. The new mission of the expert and gastronomy enthusiast: to make truly exceptional knives available to professionals and amateurs alike. To provide the best knives at the right price. To offer a turnkey service from purchase, guidance, and maintenance of the blades. The main objective of this branded content piece was notoriety. For La Presse’ readers to discover the store and its products. As a bonus, we also wanted readers to come to the store and try the knives. The results were incredible, readers really engaged with the content; 2 months after the publication of the piece, the impact on sales is still felt.
Chasing the Elements: Outside + Ford Chasing the Elements
Publisher: Outside
Advertiser: Ford
What makes this story so cool is the people. We hand-picked some of the most interesting personalities in our world—from Oscar winner Jimmy Chin to ski/poet Julian Carr—decked them out in a new Bronco and set them loose. The resulting 4 videos tell personal stories while also showcasing the capabilities of the new and instantly iconic Bronco. Bonus points for the superfans out there; a timeline of this legendary vehicle and a quiz where they can test their Bronco history and knowledge.
In Between Worlds: South China Morning Post + Singapore Tourism Board In Between Worlds
Publisher: South China Morning Post
Advertiser: Singapore Tourism Board
Singapore is known for many things – including being clean, advanced and ultra-modern – but there are different lesser-known aspects to the city-state that may also surprise. This series of stories showcases some of the passionate individuals who embrace both sides of Singapore – and also the world in between – to highlight how city dwellers can look to the future while still preserving the past and embracing sustainability. This video series is part of the SG Stories Content Fund Season 2 – aiming to support local and international content creators to develop and share digital video content that inspires reimagination of Singapore.
Readers' Choice 2021-22: Postmedia + Ι - Other Readers' Choice 2021-22
Publisher: Postmedia
Advertiser: Ι - Other
Created in both Edmonton and Calgary, Readers' Choice celebrated Postmedia readers' favourite local businesses in a massive execution that saw Content Works create more than 46 sponsored stories, 2 editorial stories, seven videos and an interactive map. The section worked by collecting votes from readers, then creating content (a mix of video and articles and more) to promote winning businesses on this interactive feature. The content was also published in print sections in the Calgary Sun, Calgary Herald, Edmonton Journal, and Edmonton Sun. Second URL here: http://readerschoice.edmontonjournal.com/p/1
Setting the Vibe with Jeremy Pope: GQ + Grey Goose Setting the Vibe with Jeremy Pope
Publisher: GQ
Advertiser: Grey Goose
Mixing friends and martinis is always a recipe for a good time with @JeremyPope and @greygoose Starring: Jeremy Pope, Silas Vassar III, Taylor Symone
Back to Life: Vogue + Swarovski Back to Life
Publisher: Vogue
Advertiser: Swarovski
Independence comes from within, expression arrives on the outside: adorned in #SwarovskiCrystals, Julia Garner takes Vogue on a high-octane tour of New York where anything is possible. Produced by Vogue with Swarovski
The Golden Rules of Winter: Outside + Columbia The Golden Rules of Winter
Publisher: Outside
Advertiser: Columbia
How to you adventure more, up the fun quotient, or just stay warm this winter? All you have to do is follow these simple rules. We love this story because it's so approachable and inclusive. It also perfectly aligns with Columbia's desire to educate our readers about its new insulation—which is, of course, golden in color and name. We especially liked how the quiz component ("What the Heck Should I Wear?") of the piece turned out, which is light-hearted and informative and was the direct result of our conversations with Columbia, which identified the fact that lots of people want to spend more time outside in the winter, but just don't know what to wear. So we created a fun quiz to answer that very question based on where you live, how cold it is, and what you plan on doing.
Make it a MaxxSwap Holiday: InStyle + TJ Maxx Make it a MaxxSwap Holiday
Publisher: InStyle
Advertiser: TJ Maxx
In an engaging digital custom content series comprising custom video, social stories, and a robust tentpole destination on Instyle.com, top editors in the fashion and lifestyle spaces come together this season to bring #MaxxSwap to life by showcasing how they seamlessly swap their holiday shopping routines. Our influential talent will showcase their journey as they find just the right items to make the holidays complete. Throughout the series, our editors find that T.J.Maxx is THE shopping destination for the latest styles, gifts, and home décor.
What to gift your friends and family this year, according to three Canadian icons: Globe and Mail + Destination Canada What to gift your friends and family this year, according to three Canadian icons
Publisher: Globe and Mail
Advertiser: Destination Canada
Every gift guide season, the task at hand is to stand out among the rest of the publishers pushing their own curated list of local goods. In partnership with Destination Canada, our goal was to inspire readers to give the gift of travel - both through physical gifts that might inspire a trip, and through experiences that would prompt the gifter and giftee to take an adventure together. To make these gift recommendations more compelling, we tapped Canadian star power: beloved drag performer Priyanka, TV star Andrew Phung and author Robyn Harding. Each of these Canadian icons curated their own gift lists inspired by real gift recipients in their lives, connecting each gift idea to places across Canada. The result: An ‘iconic’ set of three guides to gifting Canadian travel, just in time for the holiday season.
This Small Ontario Town Just Got A Basketball Skatepark & You Can Road-Trip There From Montreal: Narcity + Mentos This Small Ontario Town Just Got A Basketball Skatepark & You Can Road-Trip There From Montreal
Publisher: Narcity
Advertiser: Mentos
Like many small Canadian cities, Belleville was hit hard by the pandemic. Many pieces of research have shown that young adults have been affected the most by the pandemic, with many suffering from anxiety, from the impact on their finances and loss of social life. Mentos wanted to help Belleville’s youth by taking two of their favourite sports and combining them into something amazing. By integrating basketball nets into the current skatepark, Mentos was able to bring the basketball and skateboard communities together and offer them a place to express themselves. We wrote about this initiative via three different articles, and they generated over 37,000 reads! We also captivated our audience through compelling storytelling on our More Than Concrete social video, featuring two Belleville locals, John and Jonah, where they shared their stories on how Mentos helped skaters connect, skate and pursue their passion. It generated more than 110,000 impressions via Facebook and Instagram.
9 Reasons Why The Cayman Islands Should Be On Every Canadian’s Travel Bucket List: Narcity + Cayman Island Tourism 9 Reasons Why The Cayman Islands Should Be On Every Canadian’s Travel Bucket List
Publisher: Narcity
Advertiser: Cayman Island Tourism
Millennial and Gen Z readers across Canada come to Narcity for Travel and Things to Do content. With restrictions lifting on international travel, many Canadians are browsing our website for ideas to start planning their next destination escape. Our readers showed great interest in our article in partnership with Cayman Island Tourism, where we showcased a listicle of reasons why they should visit this group of 3 Caribbean islands. Not only are the Cayman Islands more mysterious and lesser-known than the typical Cuban, Dominican Republic and Jamaican escapes, but we rounded up 9 reasons why our readers should experience them, including their delectable cuisines, endless beaches, fascinating caves, and the best part; it can all be experienced within a four-hour flight from Toronto. Our readers seemed to enjoy this campaign, generating over 12,800 pressboard reads, 517,000 Facebook Impressions, 62,000 Instagram impressions and 770 engagement on the post.
Eat This Now: AllRecipes + Country Crock Eat This Now
Publisher: AllRecipes
Advertiser: Country Crock
Forget slicing and dicing and prepping--sometimes the hardest part of dinner is figuring out what to make that’s quick, easy, and delicious. In "Eat This Now," Allrecipes partnered with Country Crock and Tia Mowery to create easy, delicious, and mouth-watering dishes that are so easy to make you'll be coming back for more. The "Eat This Now" destination includes 16 custom-developed recipes featuring Country Crock, 8 custom videos featuring Tia Mowery, and an interactive site allowing users to choose the meal that fits their needs.
Why BLADEone is the best way to fly between NYC and Miami or Palm Beach: New York Post + Blade Why BLADEone is the best way to fly between NYC and Miami or Palm Beach
Publisher: New York Post
Advertiser: Blade
FlyBlade partnered with the New York Post to drive awareness for their luxury BLADEone flights between NYC and South Florida. The New York Post branded content article highlighted details about BLADEone's flight capacity, in-flight services, and simple by-the-seat booking process. The article also educated readers on the benefits of becoming a frequent flyer on BLADEone's flights between NYC and Miami or Palm Beach.
Electric Generation: TechCrunch + Ford Electric Generation
Publisher: TechCrunch
Advertiser: Ford
Yahoo and Ford partnered on a branded podcast series, Electric Generation, where host Chuck Nice interviews thought leaders, industry experts and innovators to learn how electrification is transforming American transportation, infrastructure and business. This series was released weekly on TechCrunch and across streaming platforms with cross-promotion including an appearance by Chuck Nice on Yahoo Finance Live.
New photos tell the story of Canada during WWII: Postmedia + Ancestry New photos tell the story of Canada during WWII
Publisher: Postmedia
Advertiser: Ancestry
This partnership with Ancestry Canada tells the story of 2,500 newly-released images and over 100 video newsreels that shine a light on Canada's involvement in World War II. With examples of these insightful photos and an infographic offering a timeline of some of the most iconic images, this story encourages Canadians to take a look at the past, and understand the history that has brought each of us where we are today.
A Marketer's Guide to Twitch: Adweek + Amazon A Marketer's Guide to Twitch
Publisher: Adweek
Advertiser: Amazon
Twitch is often thought of as a gaming platform, but with 30 million daily visitors, it's a whole lot more than that. And while many people have heard of Twitch, they just don't know what it is actually about. This explainer article looks at what it takes for marketers to succeed with Twitch's massive audience. The story was produced by Adweek Branded (Adweek's branded content studio) for Amazon Ads (Twitch is an Amazon brand).
Welcome to the Ultimate Off-Roading Challenge: Outside + Land Rover Welcome to the Ultimate Off-Roading Challenge
Publisher: Outside
Advertiser: Land Rover
Because we put Lindsey Vonn, one of the best-know skiers and fiercest competitors on the planet, behind the wheel of a tricked-out Land Rover Defender and had her and her team compete in a serious off-roading challenge. And because Lindsey and her team give it everything they've got, you immediately get sucked into their desire to win the event. Translation: You don't need to be a serious off-roading enthusiast to enjoy the content. The resulting custom video—and 22-minute show—of the event is fun to watch while delivering on Land Rover's primary goal: showing people how seriously capable the new Defender is. At the same time, all the supporting articles and content on the microsite take a deeper diver into all things Land Rover, from the upgrades made to the vehicle to the history of the event, allowing more serious off-roading enthusiasts to learn more about the brand and event.
Mazda Supporting Local : Narcity + Mazda Mazda Supporting Local
Publisher: Narcity
Advertiser: Mazda
Over the past year and a half, Canadians have been living in a state of uncertainty. The pandemic's been hard on everybody — especially for small business owners, with thousands that have had to close their doors permanently. In order to lend a helping hand, Mazda partnered with Narcity Media to call on Canadians to nominate small businesses that they wanted to see supported as they re-emerged from the pandemic. Submissions were open between November 4 to 18, 2021. In total, we received around 5,000 (4,969) submissions from Canadians who wanted to nominate their local legend businesses. Through nominations done on Narcity's article, Mazda Canada pledged to help 3 businesses get back on their feet with a $50K grant, each.
Why dairy farmers are crucial to cut greenhouse gas emissions : Axios + Darigold Why dairy farmers are crucial to cut greenhouse gas emissions
Publisher: Axios
Advertiser: Darigold
Axios' Smart Brevity Studio created an animated video showing how Northwest dairy farmers are using the latest agriculture methods and technologies to cut greenhouse gas emissions. The goal was to dispel negative myths about the dairy industry. For example, researchers have found that cutting out animal protein would only cut greenhouse gases in the U.S. by 2.6%. And for dairy cows specifically, that number is just 0.7%.
Wholeistic Beauty: A Bar Above the Rest: PEOPLE + L'Oreal Wholeistic Beauty: A Bar Above the Rest
Publisher: PEOPLE
Advertiser: L'Oreal
As women become more aware of the benefits to making sustainable lifestyle choices for themselves and their family, they seek the best brands and products that help them achieve eco-friendly living. To inspire and educate consumers on new and innovative greener beauty options available, Foundry presents Wholeistic Beauty: A Bar Above the Rest, a custom campaign for Whole Blends Shampoo Bar that is anchored in key beauty brands PEOPLE, Parents, Better Homes & Gardens, and People en Español. Through a series of custom-designed articles and snackable social videos that drive e-commerce, complimented with an advertorial, we will help consumers confidently take charge of their commitment to sustainable beauty. www.parents.com/featured/RaisingTheBarOnBeautyWithASouthernTwistGarnier2021?sm_r=ViXoDQ www.people.com/featured/RaiseTheBarGarnier2021?sm_r=fiwmwn www.facebook.com/ads/experience/confirmation/?experience_id=646820126483100&is_responsive=0
Mayo Clinic’s Caregivers Resource Guide: NBCUniversal + Mayo Clinic Mayo Clinic’s Caregivers Resource Guide
Publisher: NBCUniversal
Advertiser: Mayo Clinic
More than one in five Americans are caregivers for a family member, which can include an aging parent, a child with special needs, or persons with chronic or terminal conditions, among others. The Caregivers Resource Guide, created by the NBC News Brand Studio in collaboration with Mayo Clinic and launched during National Caregivers Month, offers valuable information for navigating everything from daily activities to financial, legal and medical decisions. The guide consists of 10 articles. It is dedicated to helping caregivers navigate the challenges they face looking after their loved ones — and themselves. This partnership with Mayo Clinic is part of NBCUniversal’s commitment to bringing caregivers into the cultural conversation, and celebrating storytelling, innovation and human resilience in the health industry.
Into The Metaverse: Wired + AT&T Into The Metaverse
Publisher: Wired
Advertiser: AT&T
Cathy Hackl, Futurist + Chief Metaverse Officer, Futures Intelligence Group/ Future Metaverse Labs, Andrew Maximov, Founder/CEO, PrometheanAI, and Tin & Ed, Artists & Creative Technologists help us to understand its beginnings as a device in science fiction, and how it stepped off the page into the real world.
Year in Gifts – 60+ ideas for everyone on your list: Mashable + Ι - Other Year in Gifts – 60+ ideas for everyone on your list
Publisher: Mashable
Advertiser: Ι - Other
With the overwhelming product choices and global shipping delays, this holiday season was especially stressful. Shoppers wanted trusted product recs while also seeking deals on unique and thoughtful gifts. As the shopping experts, ZMG’s powerhouse brands of Mashable, RetailMeNot, PCMag, Offers.com, and BlackFriday.com teamed up to provide consumers with a shoppable & interactive gift guide: The Year in Gifts. Leveraging the hype around zodiac signs, The Year in Gifts highlights over 60 shoppable gifts along with custom artwork, interactive widgets, Cash Back and deal reveals. Launched Nov. 1, The Year in Gifts has seen a steady increase in UVs and repeat visitors— topping the charts amongst all Mashable organic shopping content throughout Cyber Week, seeing an overall +10% traffic uptick in December. Overall, the average time spent saw a 200% increase from our Mashable editorial benchmark, proving that our audience was eager to consume and shop this innovative content experience.
The Art of Connection: Vanity Fair + Starbucks The Art of Connection
Publisher: Vanity Fair
Advertiser: Starbucks
Art has the power to connect people across cultures and to catalyze social good — and exposure to new artists can be a powerful way to foster that positive change. Public art, like murals commissioned by Starbucks, is instrumental to expanding access to all members of a community and connecting them to other points of view. Produced through Vanity Fair, this video showcases the powerful impact the Starbucks Global Art Program has, commissioning local artists who connect viewers with their communities and their values. Supporting an artist is supporting what they stand for, and doing so can inspire beautiful things — on and off the canvas or wall.
Big Little Moments with Julia Garner: Vogue + Estee Lauder Big Little Moments with Julia Garner
Publisher: Vogue
Advertiser: Estee Lauder
Getting ready is half the fun when it comes to going out on the town. Watch Julia Garner go through her routine for a timeless beauty look, featuring a weightless, sheer matte Double Wear Sheer Foundation and a bold Pure Color Whipped Matte lip.