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A new camera for a new age : Nine + Google A new camera for a new age
Publisher: Nine
Advertiser: Google
This cross platform campaign for Google Pixel 6 employed the expertise of Nine's branded content team to bring to life this innovative new technology [that celebrates diversity] for a broad audience. Content was featured in digital and print across assets including The Sydney Morning Herald (Australia's most read newspaper), magazine inserts Sunday Life and Good Weekend and Australia's most-read business publication Australian Financial Review. Content included: immersive canvases and native articles (digital articles +banner suites) and four-page wraps of the newspapers and magazine inserts. Please note: can provide print examples.
Investing in thematic ETFs: Axios + Fidelity Investing in thematic ETFs
Publisher: Axios
Advertiser: Fidelity
Axios' Smart Brevity Studio created a custom branded destination to help investors understand how to align their investments with what matters to them — from sustainable energy to electric vehicles.
Choose Your Vibe, Choose Your Escape: National Post + Destination Canada Choose Your Vibe, Choose Your Escape
Publisher: National Post
Advertiser: Destination Canada
Canada's cities are the focus of Choose Your Vibe, Choose Your Escape. Postmedia Content Works worked with Destination Canada to establish each city's "vibe", summarized in three adjectives (example: St. John's: Colourful, Sociable, Storied). Users can take an interactive quiz to determine which city fits best with what they are looking for on their next city escape. The feature includes extensive profiles of 10 Canadian cities including recommendations related to the city's vibe. The feature included original photography from local photographers from coast to coast.
Equipment donation helps Tulalip Tribes address heath disparities : USA Today + Philips Equipment donation helps Tulalip Tribes address heath disparities
Publisher: USA Today
Advertiser: Philips
To position Philips as a brand that cares deeply about health disparities in the U.S., GET Creative produced an article and video that shined a light on the challenges the Tulalip Tribes have faced when accessing health care, and how the brand stepped in to help.
Design For All: Architectural Digest + Google Design For All
Publisher: Architectural Digest
Advertiser: Google
Transforming the Way We Think About Inclusion, Identity, and Accessible Spaces. A conversation about accessible design featuring Suchi Reddy, founder of Reddy Made Design, Annie Jean-Baptiste, Head of Product Inclusion & Equity at Google, Jeffrey Mansfield, Design Director at MASS Design Group, and David Kaufman, Digital Director at Architectural Digest
The Metaverse Explained: Adweek + Dept The Metaverse Explained
Publisher: Adweek
Advertiser: Dept
What is the metaverse and why does it matter for future-focused marketers? Putting jargon and pipedreams aside, this article seeks to explain--in terms everybody understands--what the impact of the metaverse will be. This immersive story was produced by Adweek Branded (Adweek's branded content studio) for Dept, a fast-growing global network of digital agencies.
On Our Table: Bon Appétit + Origin On Our Table
Publisher: Bon Appétit
Advertiser: Origin
Introducing On Our Table, a three-part video series following individuals who bring us together through food and have a deep connection to the nature that feeds us. Our first stop is Rockland, Maine, where two-time James Beard Award-winning chef Melissa Kelly has perfected full-circle farming practices at her restaurant, Primo.
Holiday Your Way: In The Know + Saks Fifth Avenue Holiday Your Way
Publisher: In The Know
Advertiser: Saks Fifth Avenue
Yahoo and Saks Fifth Avenue partnered on an interactive augmented reality selfie filter for Instagram. People visiting the Saks Instagram account can access the filter, which brings them to a Saks-inspired virtual holiday world with three different holiday look options. All of the products in the AR experiences are also included in a custom gift guide on In the Know By Yahoo. A promotional video of the experience is running in ads across Yahoo-owned properties, driving viewers to the AR holiday filter via a link atop the ITK Gift Guide. Product links and the promo video are featured across social platforms and, QR codes also bring people directly to the Instagram experience.
How Sun Youth helped Charles Balangero overcome his challenges to live an independent life: Postmedia + Sun Youth How Sun Youth helped Charles Balangero overcome his challenges to live an independent life
Publisher: Postmedia
Advertiser: Sun Youth
Sun Youth is a charity in Montreal that provides a wide range of emergency and community services. For many years, the Montreal Gazette has run sponsored content articles and videos, telling the story of those who have been helped by Sun Youth. This year's campaign includes three stories and three videos, including this inspiring tale of Charles Balangero, who has volunteered with Sun Youth for over 20 years. With a short interview video of Charles and his brother Eugene, this story is a heartwarming example of the impact Sun Youth has on the community in the city of Montreal.
20 Black Friday Scores You Can Get At lululemon This Weekend From Clothes To Accessories: Narcity + Lululemon 20 Black Friday Scores You Can Get At lululemon This Weekend From Clothes To Accessories
Publisher: Narcity
Advertiser: Lululemon
Lululemon continues to be the biggest activewear brand in Canada and for good reason. The inclusive sizing and high-quality materials make it hard to turn down a shopping spree, especially with the holidays around the corner. Through this hybrid affiliate campaign, Narcity linked to specific Black Friday deals, making it easy to find his & hers gifts at a fraction of the price. Within the week, we managed to get over 16,700 pressboard page views and generated over 103 sales.
Buzzing with creativity | Look inside ‘Daedalus Drones’, an immersive installation and live show in Hong Kong: South China Morning Post + Leisure and Cultural Services Department Buzzing with creativity | Look inside ‘Daedalus Drones’, an immersive installation and live show in Hong Kong
Publisher: South China Morning Post
Advertiser: Leisure and Cultural Services Department
Two artists have inspired one another by continually pushing the boundaries of their mediums. Now, with the help of 120 drones and dozens of musicians, they are producing a multisensory show that takes their work to yet another level. Explore how their experiences come together in "HKACT! Act 10 – Daedalus Drones", an experiential performance that took place in December 2021 at Asia Society Hong Kong Centre as part of the Leisure and Cultural Services Department’s annual New Vision Arts Festival. This multimedia story incorporates interviews with the artists and creators of the show, video footage, and dramatic photos to capture the essence of the performance for our readers.
This new restaurant-pub on Commercial Drive is the perfect spot for pizza and brews: Vancouver is Awesome + Community Taps & Drive This new restaurant-pub on Commercial Drive is the perfect spot for pizza and brews
Publisher: Vancouver is Awesome
Advertiser: Community Taps & Drive
In this campaign, Vancouver Is Awesome promoted the grand opening of Community Taps & Drive — a new restaurant in Vancouver's Commercial Drive neighbourhood. The story gained a lot of interest from VIA's food-loving audience, with over 3.6K reads.
Welcoming the Season—in Style: Garden & Gun + Ralph Lauren Welcoming the Season—in Style
Publisher: Garden & Gun
Advertiser: Ralph Lauren
In partnership with the World of Ralph Lauren, Garden & Gun produced a captivating digital branded content campaign highlighting the brand’s Fall 2021 Men’s, Women’s, & Kid’s collections. G&G interviewed husband and wife musical duo Abner Ramirez and Amanda Sudano Ramirez, also known as Johnnyswim, who shared their family’s holiday traditions while styled in looks from the World of Ralph Lauren. Showcased through custom photography, the narrative was shared across G&G platforms, inspiring readers to shop the collections at Dillard’s this holiday season.
Best Buy Canada’s Black Friday Sale Starts Today & Here Are 18 Items You Can Get A Great Deal On: Narcity + Best Buy Best Buy Canada’s Black Friday Sale Starts Today & Here Are 18 Items You Can Get A Great Deal On
Publisher: Narcity
Advertiser: Best Buy
As Canadians, when we hear the words "Black Friday", Best Buy immediately comes to mind. Over the years, this retailer has made a name for itself for hosting some of the biggest sales around this time of year. From electronics to kitchen appliances, to fitness equipment and office supplies they have everything you need, at special low prices. Narcity teamed up with Best Buy Canada for Black Friday savings, and they did not disappoint. This article got over 19,000 pressboard reads and 42 direct sales generating revenue for both Narcity and Best Buy.
This Montreal Call Centre Is Hiring English Speakers & The Perks Are Awesome: Narcity + Sekure Merchant Solutions This Montreal Call Centre Is Hiring English Speakers & The Perks Are Awesome
Publisher: Narcity
Advertiser: Sekure Merchant Solutions
The Canadian job market is pretty nuts right now. Talent is hard to find, lots of people have lost employment since COVID-19 began and “The Great Resignation” is no joke! So when Sekure Merchant Solutions reached out to us to promote their employment opportunities in Montreal, we knew we’d get some traction from readers looking to get in the field. The article showcases the benefits of working for Sekure, including the generous base pay, bonuses, daily incentives, prizes for top-performing team members and access to a hybrid work environment, which means you can work remotely or from the Sekure office downtown Montreal. By publishing the story on MTL Blog, we were able to reach the Montreal English speakers, and automatically reach the right demographic for our partner. Not only did this article generate over 40,000 Pressboard reads, but over 19% of the readers clicked on the links in the article, leading to Sekure’s website. That’s over 7,600 clicks!
How to Stir Up the Holidays with GREY GOOSE® Vodka: Vogue + Grey Goose How to Stir Up the Holidays with GREY GOOSE® Vodka
Publisher: Vogue
Advertiser: Grey Goose
Hosting this holiday season? Discover soul-stirring couture concoctions your guests will love with @AlexandraDaddario and @GreyGoose.
Chasing the Elements: Outside + Ford Chasing the Elements
Publisher: Outside
Advertiser: Ford
What makes this story so cool is the people. We hand-picked some of the most interesting personalities in our world—from Oscar winner Jimmy Chin to ski/poet Julian Carr—decked them out in a new Bronco and set them loose. The resulting 4 videos tell personal stories while also showcasing the capabilities of the new and instantly iconic Bronco. Bonus points for the superfans out there; a timeline of this legendary vehicle and a quiz where they can test their Bronco history and knowledge.
In Between Worlds: South China Morning Post + Singapore Tourism Board In Between Worlds
Publisher: South China Morning Post
Advertiser: Singapore Tourism Board
Singapore is known for many things – including being clean, advanced and ultra-modern – but there are different lesser-known aspects to the city-state that may also surprise. This series of stories showcases some of the passionate individuals who embrace both sides of Singapore – and also the world in between – to highlight how city dwellers can look to the future while still preserving the past and embracing sustainability. This video series is part of the SG Stories Content Fund Season 2 – aiming to support local and international content creators to develop and share digital video content that inspires reimagination of Singapore.
Readers' Choice 2021-22: Postmedia + Ι - Other Readers' Choice 2021-22
Publisher: Postmedia
Advertiser: Ι - Other
Created in both Edmonton and Calgary, Readers' Choice celebrated Postmedia readers' favourite local businesses in a massive execution that saw Content Works create more than 46 sponsored stories, 2 editorial stories, seven videos and an interactive map. The section worked by collecting votes from readers, then creating content (a mix of video and articles and more) to promote winning businesses on this interactive feature. The content was also published in print sections in the Calgary Sun, Calgary Herald, Edmonton Journal, and Edmonton Sun. Second URL here: http://readerschoice.edmontonjournal.com/p/1
Setting the Vibe with Jeremy Pope: GQ + Grey Goose Setting the Vibe with Jeremy Pope
Publisher: GQ
Advertiser: Grey Goose
Mixing friends and martinis is always a recipe for a good time with @JeremyPope and @greygoose Starring: Jeremy Pope, Silas Vassar III, Taylor Symone
Back to Life: Vogue + Swarovski Back to Life
Publisher: Vogue
Advertiser: Swarovski
Independence comes from within, expression arrives on the outside: adorned in #SwarovskiCrystals, Julia Garner takes Vogue on a high-octane tour of New York where anything is possible. Produced by Vogue with Swarovski
The Golden Rules of Winter: Outside + Columbia The Golden Rules of Winter
Publisher: Outside
Advertiser: Columbia
How to you adventure more, up the fun quotient, or just stay warm this winter? All you have to do is follow these simple rules. We love this story because it's so approachable and inclusive. It also perfectly aligns with Columbia's desire to educate our readers about its new insulation—which is, of course, golden in color and name. We especially liked how the quiz component ("What the Heck Should I Wear?") of the piece turned out, which is light-hearted and informative and was the direct result of our conversations with Columbia, which identified the fact that lots of people want to spend more time outside in the winter, but just don't know what to wear. So we created a fun quiz to answer that very question based on where you live, how cold it is, and what you plan on doing.
Make it a MaxxSwap Holiday: InStyle + TJ Maxx Make it a MaxxSwap Holiday
Publisher: InStyle
Advertiser: TJ Maxx
In an engaging digital custom content series comprising custom video, social stories, and a robust tentpole destination on Instyle.com, top editors in the fashion and lifestyle spaces come together this season to bring #MaxxSwap to life by showcasing how they seamlessly swap their holiday shopping routines. Our influential talent will showcase their journey as they find just the right items to make the holidays complete. Throughout the series, our editors find that T.J.Maxx is THE shopping destination for the latest styles, gifts, and home décor.
This Small Ontario Town Just Got A Basketball Skatepark & You Can Road-Trip There From Montreal: Narcity + Mentos This Small Ontario Town Just Got A Basketball Skatepark & You Can Road-Trip There From Montreal
Publisher: Narcity
Advertiser: Mentos
Like many small Canadian cities, Belleville was hit hard by the pandemic. Many pieces of research have shown that young adults have been affected the most by the pandemic, with many suffering from anxiety, from the impact on their finances and loss of social life. Mentos wanted to help Belleville’s youth by taking two of their favourite sports and combining them into something amazing. By integrating basketball nets into the current skatepark, Mentos was able to bring the basketball and skateboard communities together and offer them a place to express themselves. We wrote about this initiative via three different articles, and they generated over 37,000 reads! We also captivated our audience through compelling storytelling on our More Than Concrete social video, featuring two Belleville locals, John and Jonah, where they shared their stories on how Mentos helped skaters connect, skate and pursue their passion. It generated more than 110,000 impressions via Facebook and Instagram.
9 Reasons Why The Cayman Islands Should Be On Every Canadian’s Travel Bucket List: Narcity + Cayman Island Tourism 9 Reasons Why The Cayman Islands Should Be On Every Canadian’s Travel Bucket List
Publisher: Narcity
Advertiser: Cayman Island Tourism
Millennial and Gen Z readers across Canada come to Narcity for Travel and Things to Do content. With restrictions lifting on international travel, many Canadians are browsing our website for ideas to start planning their next destination escape. Our readers showed great interest in our article in partnership with Cayman Island Tourism, where we showcased a listicle of reasons why they should visit this group of 3 Caribbean islands. Not only are the Cayman Islands more mysterious and lesser-known than the typical Cuban, Dominican Republic and Jamaican escapes, but we rounded up 9 reasons why our readers should experience them, including their delectable cuisines, endless beaches, fascinating caves, and the best part; it can all be experienced within a four-hour flight from Toronto. Our readers seemed to enjoy this campaign, generating over 12,800 pressboard reads, 517,000 Facebook Impressions, 62,000 Instagram impressions and 770 engagement on the post.
Eat This Now: AllRecipes + Country Crock Eat This Now
Publisher: AllRecipes
Advertiser: Country Crock
Forget slicing and dicing and prepping--sometimes the hardest part of dinner is figuring out what to make that’s quick, easy, and delicious. In "Eat This Now," Allrecipes partnered with Country Crock and Tia Mowery to create easy, delicious, and mouth-watering dishes that are so easy to make you'll be coming back for more. The "Eat This Now" destination includes 16 custom-developed recipes featuring Country Crock, 8 custom videos featuring Tia Mowery, and an interactive site allowing users to choose the meal that fits their needs.
Why BLADEone is the best way to fly between NYC and Miami or Palm Beach: New York Post + Blade Why BLADEone is the best way to fly between NYC and Miami or Palm Beach
Publisher: New York Post
Advertiser: Blade
FlyBlade partnered with the New York Post to drive awareness for their luxury BLADEone flights between NYC and South Florida. The New York Post branded content article highlighted details about BLADEone's flight capacity, in-flight services, and simple by-the-seat booking process. The article also educated readers on the benefits of becoming a frequent flyer on BLADEone's flights between NYC and Miami or Palm Beach.
Electric Generation: TechCrunch + Ford Electric Generation
Publisher: TechCrunch
Advertiser: Ford
Yahoo and Ford partnered on a branded podcast series, Electric Generation, where host Chuck Nice interviews thought leaders, industry experts and innovators to learn how electrification is transforming American transportation, infrastructure and business. This series was released weekly on TechCrunch and across streaming platforms with cross-promotion including an appearance by Chuck Nice on Yahoo Finance Live.
New photos tell the story of Canada during WWII: Postmedia + Ancestry New photos tell the story of Canada during WWII
Publisher: Postmedia
Advertiser: Ancestry
This partnership with Ancestry Canada tells the story of 2,500 newly-released images and over 100 video newsreels that shine a light on Canada's involvement in World War II. With examples of these insightful photos and an infographic offering a timeline of some of the most iconic images, this story encourages Canadians to take a look at the past, and understand the history that has brought each of us where we are today.
A Marketer's Guide to Twitch: Adweek + Amazon A Marketer's Guide to Twitch
Publisher: Adweek
Advertiser: Amazon
Twitch is often thought of as a gaming platform, but with 30 million daily visitors, it's a whole lot more than that. And while many people have heard of Twitch, they just don't know what it is actually about. This explainer article looks at what it takes for marketers to succeed with Twitch's massive audience. The story was produced by Adweek Branded (Adweek's branded content studio) for Amazon Ads (Twitch is an Amazon brand).
Welcome to the Ultimate Off-Roading Challenge: Outside + Land Rover Welcome to the Ultimate Off-Roading Challenge
Publisher: Outside
Advertiser: Land Rover
Because we put Lindsey Vonn, one of the best-know skiers and fiercest competitors on the planet, behind the wheel of a tricked-out Land Rover Defender and had her and her team compete in a serious off-roading challenge. And because Lindsey and her team give it everything they've got, you immediately get sucked into their desire to win the event. Translation: You don't need to be a serious off-roading enthusiast to enjoy the content. The resulting custom video—and 22-minute show—of the event is fun to watch while delivering on Land Rover's primary goal: showing people how seriously capable the new Defender is. At the same time, all the supporting articles and content on the microsite take a deeper diver into all things Land Rover, from the upgrades made to the vehicle to the history of the event, allowing more serious off-roading enthusiasts to learn more about the brand and event.
Mazda Supporting Local : Narcity + Mazda Mazda Supporting Local
Publisher: Narcity
Advertiser: Mazda
Over the past year and a half, Canadians have been living in a state of uncertainty. The pandemic's been hard on everybody — especially for small business owners, with thousands that have had to close their doors permanently. In order to lend a helping hand, Mazda partnered with Narcity Media to call on Canadians to nominate small businesses that they wanted to see supported as they re-emerged from the pandemic. Submissions were open between November 4 to 18, 2021. In total, we received around 5,000 (4,969) submissions from Canadians who wanted to nominate their local legend businesses. Through nominations done on Narcity's article, Mazda Canada pledged to help 3 businesses get back on their feet with a $50K grant, each.
Why dairy farmers are crucial to cut greenhouse gas emissions : Axios + Darigold Why dairy farmers are crucial to cut greenhouse gas emissions
Publisher: Axios
Advertiser: Darigold
Axios' Smart Brevity Studio created an animated video showing how Northwest dairy farmers are using the latest agriculture methods and technologies to cut greenhouse gas emissions. The goal was to dispel negative myths about the dairy industry. For example, researchers have found that cutting out animal protein would only cut greenhouse gases in the U.S. by 2.6%. And for dairy cows specifically, that number is just 0.7%.
Wholeistic Beauty: A Bar Above the Rest: PEOPLE + L'Oreal Wholeistic Beauty: A Bar Above the Rest
Publisher: PEOPLE
Advertiser: L'Oreal
As women become more aware of the benefits to making sustainable lifestyle choices for themselves and their family, they seek the best brands and products that help them achieve eco-friendly living. To inspire and educate consumers on new and innovative greener beauty options available, Foundry presents Wholeistic Beauty: A Bar Above the Rest, a custom campaign for Whole Blends Shampoo Bar that is anchored in key beauty brands PEOPLE, Parents, Better Homes & Gardens, and People en Español. Through a series of custom-designed articles and snackable social videos that drive e-commerce, complimented with an advertorial, we will help consumers confidently take charge of their commitment to sustainable beauty. www.parents.com/featured/RaisingTheBarOnBeautyWithASouthernTwistGarnier2021?sm_r=ViXoDQ www.people.com/featured/RaiseTheBarGarnier2021?sm_r=fiwmwn www.facebook.com/ads/experience/confirmation/?experience_id=646820126483100&is_responsive=0
Mayo Clinic’s Caregivers Resource Guide: NBCUniversal + Mayo Clinic Mayo Clinic’s Caregivers Resource Guide
Publisher: NBCUniversal
Advertiser: Mayo Clinic
More than one in five Americans are caregivers for a family member, which can include an aging parent, a child with special needs, or persons with chronic or terminal conditions, among others. The Caregivers Resource Guide, created by the NBC News Brand Studio in collaboration with Mayo Clinic and launched during National Caregivers Month, offers valuable information for navigating everything from daily activities to financial, legal and medical decisions. The guide consists of 10 articles. It is dedicated to helping caregivers navigate the challenges they face looking after their loved ones — and themselves. This partnership with Mayo Clinic is part of NBCUniversal’s commitment to bringing caregivers into the cultural conversation, and celebrating storytelling, innovation and human resilience in the health industry.
Into The Metaverse: Wired + AT&T Into The Metaverse
Publisher: Wired
Advertiser: AT&T
Cathy Hackl, Futurist + Chief Metaverse Officer, Futures Intelligence Group/ Future Metaverse Labs, Andrew Maximov, Founder/CEO, PrometheanAI, and Tin & Ed, Artists & Creative Technologists help us to understand its beginnings as a device in science fiction, and how it stepped off the page into the real world.
Year in Gifts – 60+ ideas for everyone on your list: Mashable + Ι - Other Year in Gifts – 60+ ideas for everyone on your list
Publisher: Mashable
Advertiser: Ι - Other
With the overwhelming product choices and global shipping delays, this holiday season was especially stressful. Shoppers wanted trusted product recs while also seeking deals on unique and thoughtful gifts. As the shopping experts, ZMG’s powerhouse brands of Mashable, RetailMeNot, PCMag, Offers.com, and BlackFriday.com teamed up to provide consumers with a shoppable & interactive gift guide: The Year in Gifts. Leveraging the hype around zodiac signs, The Year in Gifts highlights over 60 shoppable gifts along with custom artwork, interactive widgets, Cash Back and deal reveals. Launched Nov. 1, The Year in Gifts has seen a steady increase in UVs and repeat visitors— topping the charts amongst all Mashable organic shopping content throughout Cyber Week, seeing an overall +10% traffic uptick in December. Overall, the average time spent saw a 200% increase from our Mashable editorial benchmark, proving that our audience was eager to consume and shop this innovative content experience.
The Art of Connection: Vanity Fair + Starbucks The Art of Connection
Publisher: Vanity Fair
Advertiser: Starbucks
Art has the power to connect people across cultures and to catalyze social good — and exposure to new artists can be a powerful way to foster that positive change. Public art, like murals commissioned by Starbucks, is instrumental to expanding access to all members of a community and connecting them to other points of view. Produced through Vanity Fair, this video showcases the powerful impact the Starbucks Global Art Program has, commissioning local artists who connect viewers with their communities and their values. Supporting an artist is supporting what they stand for, and doing so can inspire beautiful things — on and off the canvas or wall.
Big Little Moments with Julia Garner: Vogue + Estee Lauder Big Little Moments with Julia Garner
Publisher: Vogue
Advertiser: Estee Lauder
Getting ready is half the fun when it comes to going out on the town. Watch Julia Garner go through her routine for a timeless beauty look, featuring a weightless, sheer matte Double Wear Sheer Foundation and a bold Pure Color Whipped Matte lip.
Behind the 340B Drug Pricing Program: Axios + PhRMA Behind the 340B Drug Pricing Program
Publisher: Axios
Advertiser: PhRMA
For some Americans, affording prescription medicines is challenging. Programs like 340B — which were initially meant to support low-income and uninsured patients — are supposed to help. Instead, many covered entities and for-profit pharmacies have co-opted the 340B program and turned it into one that boosts their bottom lines. Axios' Smart Brevity Studio created this multimedia web experience using custom video, illustration, and writing to explain why vulnerable patients need a safety net program that works.
Tradition Every Season: The New Yorker + Jeep Tradition Every Season
Publisher: The New Yorker
Advertiser: Jeep
Created by TNY Creative Lab for Wagoneer | Many families have vacation traditions; a seasonal trek to a place where they’ve built their fondest memories. However, to Erica Stanley-Dottin and her family, their summer escape has become so much more. Their home sits in the community of Azurest, a Sag Harbor town that is championed for being one of the most enduring Black beachfront communities in America. Founded in the 1940’s by Maude Terry and her sister Amaza Lee Meredith, they sought to create a private beach community for Black families to gather and relax in nature. Azurest is now one of a grouping of three historic Black neighborhoods in Sag Harbor, filled with homes that have been passed down through generations. Now that Erica has raised a family of her own, she and her siblings continue to return to their Azurest home season after season, keeping this special tradition of gathering together along the beach alive.
Tradition Every Season: The New Yorker + Jeep Tradition Every Season
Publisher: The New Yorker
Advertiser: Jeep
Many families have vacation traditions; a seasonal trek to a place where they’ve built their fondest memories. However, to Erica Stanley-Dottin and her family, their summer escape has become so much more. Their home sits in the community of Azurest, a Sag Harbor town that is championed for being one of the most enduring Black beachfront communities in America. Founded in the 1940’s by Maude Terry and her sister Amaza Lee Meredith, they sought to create a private beach community for Black families to gather and relax in nature. Azurest is now one of a grouping of three historic Black neighborhoods in Sag Harbor, filled with homes that have been passed down through generations. Now that Erica has raised a family of her own, she and her siblings continue to return to their Azurest home season after season, keeping this special tradition of gathering together along the beach alive.
FOX Nation’s new series explores the infamous Long Island Serial Killer case: New York Post + Fox Nation FOX Nation’s new series explores the infamous Long Island Serial Killer case
Publisher: New York Post
Advertiser: Fox Nation
FOX Nation partnered with the New York Post to drive awareness and tune-in for their new podcast and docuseries Grim Tide: Hunting the Long Island Serial Killer. The New York Post branded content article highlighted exclusive details about the investigation into this puzzling murder case, and provided an inside look at the shocking discussions FOX had with key figures. The article also included an embed of the first podcast episode so readers could listen and get a taste of all the exclusive details the series has to offer.
Open Doggie Door: Architectural Digest + PetSmart Open Doggie Door
Publisher: Architectural Digest
Advertiser: PetSmart
Join Goldendoodles Charlie and Sawyer (@puppynamedcharlie) as they show off their fancy NYC digs, complete with all the PetSmart (@Petsmart) essentials a dog could need.
The 10 Best Gifts for Fitness-Obsessed Travelers: SmarterTravel Media + Lululemon The 10 Best Gifts for Fitness-Obsessed Travelers
Publisher: SmarterTravel Media
Advertiser: Lululemon
For the fitness fanatic, traveling doesn’t mean leaving your running, yoga, or active lifestyle behind. Whether you know someone who plans trips around marathons, hikes, or yoga retreats—or someone who starts every vacation day off with a run or sunrise yoga session—these gifts from lululemon are sure to delight any fitness-obsessed traveler.
The Best Toys of 2021: Today's Parent + Mastermind Toys The Best Toys of 2021
Publisher: Today's Parent
Advertiser: Mastermind Toys
Every year around the holidays, Today's Parent magazine publishes its toy guide where toys are tested by real families to help parents choose which are the latest and greatest toys of the year and which are the best of the best broken down by age. This year, Today's Parent partnered with Canadian retailer Mastermind Toys, who became their official play partner for the year, providing all the toys for testing, lending the brand their space for shooting the gorgeous cover and toy guide feature and sponsoring a regular play column through the earlier months of 2021 demonstrating the importance of play. The partnership was a match made in heaven, making Mastermind Toys the only location parents needed to shop for their kids for anything play-related and confirming that Today's Parent is Canada's go-to resource for not only the best toys of the year, but anything related to being a parent in Canada.
Women Who Plan: Architectural Digest + Fidelity Women Who Plan
Publisher: Architectural Digest
Advertiser: Fidelity
Produced by Architectural Digest with Fidelity Wealth Management | New York City-based designer, and founder of Right Meets Left Interior Design, Courtney McLeod explores new ways she can take risks to support the growth of her small interior design business without jeopardizing what she’s already built. That’s why she met with Ryan Viktorin, a Financial Consultant at Fidelity Investments, to discuss how setting realistic short- and long-term goals can help Courtney focus on what brings her the most joy: bringing creative visions to life and helping others follow their dreams.
Life In Moments With Professional Skateboarder Leo Baker: them + Dropbox Life In Moments With Professional Skateboarder Leo Baker
Publisher: them
Advertiser: Dropbox
To Leo Baker, skateboarding isn’t just a competition, but a way of experiencing life. It's integral to who they are. Here, the professional skateboarder looks back on two decades of skating and memories with friends. In going through countless images and videos, Leo recalls how some of the simplest memories – like taking their camera out with them, or the painstaking process of learning a trick – have helped shape them into who they are today.
Rick Steves discovers arts and culture in Whatcom County, Washington: The Seattle Times + Bellingham Whatcom County Tourism Rick Steves discovers arts and culture in Whatcom County, Washington
Publisher: The Seattle Times
Advertiser: Bellingham Whatcom County Tourism
When Northwest Washington resident Rick Steves was grounded from European Travel due to COVID, The Seattle Times Content Studio reached out to see if he was willing to explore his own backyard of Whatcom County, located North of Seattle and next to the Canadian border, in partnership with Whatcom County Tourism. The result was a 3-part video branded content series that increased travel to Whatcom County by 30,000 visitors in October and November, compared to pre-pandemic 2019 figures. The series was picked up through several media outlets including Travel and Leisure and Afar for additional exposure. It was also promoted heavily by Seattle Times Content Studio on SeattleTimes.com, through co-branded social, and on OTT, in additional to client promotion.
Technology With a Human Touch: Bloomberg + Boston Consulting Group Technology With a Human Touch
Publisher: Bloomberg
Advertiser: Boston Consulting Group
Challenge your assumptions about how people and technology work together in this series co-created by Boston Consulting Group and Bloomberg Media Studios.
Our future will be powered by wind: Baltimore Sun + Orsted Our future will be powered by wind
Publisher: Baltimore Sun
Advertiser: Orsted
Studio 1847 and Baltimore Sun worked with Danish power company Ørsted with two goals in mind: to inform Maryland residents about the benefits of offshore wind power and promote the partnership established between Ørsted and the State of Maryland to reach mandated energy goals by 2030. To fulfill the brief, we designed an interactive infographic called "The Future will be Powered by Wind." The design moves readers from the sky to a typical seaside town to the sea with clickable icons that reveal facts about how wind power works, economic benefits to people and business, and finally to environmental benefits.
How We Wear It: GQ + Levi's How We Wear It
Publisher: GQ
Advertiser: Levi's
LoveLeo for Levi's x GQ
The Scale of Exascale: Morning Brew + Hewlett Packard The Scale of Exascale
Publisher: Morning Brew
Advertiser: Hewlett Packard
Usually a computer that does ONE QUINTILLION operations per second is not something that you would call “simple.” But through great design, intuitive UI, and the Morning Brew voice, we explained this futuristic tech in a way that anyone can understand its revolutionary capabilities. What might seem like a topic made for a B2B audience, we expanded to our entire readership, making it clear that super computers are super duper interesting.
How the Arena District changed the Columbus cityscape for the better: USA Today + Nationwide How the Arena District changed the Columbus cityscape for the better
Publisher: USA Today
Advertiser: Nationwide
To position Nationwide as a brand that has supported the transformation of downtown Columbus, OH, GET Creative designed and executed an interactive experience that took readers back in time to show how far the infrastructure of this city has come.
Holiday With Heart: Yahoo + Walmart Holiday With Heart
Publisher: Yahoo
Advertiser: Walmart
Yahoo and Walmart partnered on the Holiday With Heart campaign which involves a number of new initiatives designed to create inspiration and simplify the shopping process including shoppable influencer-studded video content, an AR game and cross-site e-commerce integrations. Among these are the video show, Gifting to Win, which stars Taryn Newton sharing her holiday home and decor favorites. The show is created using Yahoo’s VidAR - an AR platform that allows users to render 3D product images within their current settings. Additionally, Play for Joy is an AR Instagram game meant to mimic the feeling of playing an arcade claw game machine. And, the campaign implemented a brand new add-to-cart tool that enables customers to add various Walmart products featured in content on Yahoo Life directly to their Walmart shopping cart for a more seamless checkout.
7 QUESTIONS THAT WILL TEST YOUR UNDERSTANDING OF COVID-19: USA Today + Henry Community Health 7 QUESTIONS THAT  WILL TEST YOUR UNDERSTANDING  OF COVID-19
Publisher: USA Today
Advertiser: Henry Community Health
To educate local readers on the latest information about COVID-19 and position Henry Community Health as an authority on the topic, GET Creative produced an informative quiz to test readers' knowledge.
Impossible City: Vogue + Ralph Lauren Impossible City
Publisher: Vogue
Advertiser: Ralph Lauren
Polo Loves New York: Four Friends Dress For The City They Can't Do Without
Recipes with Roots: AllRecipes + Ben's Original Recipes with Roots
Publisher: AllRecipes
Advertiser: Ben's Original
Ask someone about their favorite food-related memory and chances are you’ll receive an answer that involves spending time with loved ones, swapping stories, and sharing laughter over a hearty dish that has a special significance to them all. In this partnership between Allrecipes and Ben's Original, we worked with three families to prove that a couple of time-saving tricks are all you need to re-create what you love at a moment’s notice. The campaign, featuring talent, custom photos, and custom videos, inspires consumers to try their recipes rooted in familial traditions for themselves, and adapt them for their own for everyday enjoyment.
We Tested the New HOKA Bondi X with Two LA-Based Runners: Gear Patrol + Hoka We Tested the New HOKA Bondi X with Two LA-Based Runners
Publisher: Gear Patrol
Advertiser: Hoka
We partnered with HOKA to give two LA-based runners a test run of the new HOKA Bondi X. Running is a way to push yourself in your athletic endeavors and can teach you a lot about life, about yourself and what it means to be constantly improving. It takes a certain personality to pursue self-improvement and self-betterment through running — personalities like Brian Galdamez and Mireille Siné. They are two of the most driven, accomplished and active runners in the Los Angeles running community, and with numerous miles under their belts and races on the way, they were perfect candidates to give these shoes a test.
They Gotta Have It: Teen Vogue + Levi's They Gotta Have It
Publisher: Teen Vogue
Advertiser: Levi's
How 3 Teen Vogue Editors Style Their Levi's Two Ways
How to Plan the Perfect Honeymoon in Key West, for Every Type of Couple: The Knot + Floriday Keys How to Plan the Perfect Honeymoon in Key West, for Every Type of Couple
Publisher: The Knot
Advertiser: Floriday Keys
This interactive map helps The Knot's engaged couples plan their ideal honeymoon itinerary in Key West, by exploring 3 different travel objectives: get artsy, chill and explore. Clicking each category highlights must-see destinations on the map, from where to stay to what to see and do. We brought the map to life with custom graphics that showcase the colorful culture and diversity of Key West. This piece is part of a larger content campaign with the Florida Keys that showcases the islands' unique venues and locales for both destination weddings and honeymoons.
For Pfizer, a COVID-19 vaccine may just be the beginning for the potential revolutionary promise of mRNA technology : NBCUniversal + Pfizer For Pfizer, a COVID-19 vaccine may just be the beginning for the potential revolutionary promise of mRNA technology
Publisher: NBCUniversal
Advertiser: Pfizer
When the Pfizer-BioNTech COVID-19 vaccine first began receiving emergency use authorization in December 2020, it was a tremendous scientific achievement. Millions around the globe had been eagerly awaiting a vaccine against COVID-19 – and one was delivered in record-setting time thanks to groundbreaking mRNA technology. In a demonstration of how the NBC News Brand Studio can create newsworthy content that informs, educates and provides beneficial utility, we collaborated with Pfizer to explain mRNA and its potential to transform biotechnology. The highly successful campaign shed light on the science behind mRNA with an infographic that broke down how mRNA is made in the body while explaining its potential to fight off viruses, cancers and even genetic and rare diseases when combined with synthetic mRNA. Additionally, we interviewed two leaders at Pfizer to discuss the development of the Pfizer-BioNTech COVID-19 vaccine, Pfizer’s commitment to mRNA research and the future of medicine.
Whistler Has A 3-Day Craft Beer Trail & Here’s Why October Is The Perfect Time For It: Narcity + The BC Ale Trail Whistler Has A 3-Day Craft Beer Trail & Here’s Why October Is The Perfect Time For It
Publisher: Narcity
Advertiser: The BC Ale Trail
Though fall has arrived, it's not quite yet the time to retreat indoors. The rich colours of autumn are beginning to come out, which means it's the perfect occasion for a Whistler getaway. Home to gorgeous mountains, lakes and a scenic village, Whistler is one of B.C.'s greatest spots for outdoor adventures year round. And if you're a lover of craft beer, you'll want to hit every stop on a Whistler route that's totally dedicated to ale.
PNC C-Speak: The Language of Executives: Business Journals + PNC PNC C-Speak: The Language of Executives
Publisher: Business Journals
Advertiser: PNC
PNC cemented itself as a preeminent thought leader in the New England area by partnering with the Boston Business Journal for the creation of new podcast series ‘PNC C-SPEAK: The Language of Executives’. Co-hosts Jon Bernstein (Regional President, PNC Bank New England) and Carolyn Jones (Publisher and Market President, Boston Business Journal) are joined each episode by prominent local executives, such as MassMutual CEO Roger Crandall and Wellesley College President Paula Johnson. In addition to outlining their own career journeys, guests share their thoughts on the issues that are shaping the business world in Boston and beyond. The podcast has received more than 1,000 downloads in its first 3 months, and is available on all major outlets, such as Apple Podcasts, Spotify, and iHeart. The program is augmented with a content hub on the BBJ web site, including thought leadership articles from PNC experts.
Canada’s Waterfall Park is only a 5 hour drive from Vancouver: Vancouver is Awesome + Tourism Wells Gray Canada’s Waterfall Park is only a 5 hour drive from Vancouver
Publisher: Vancouver is Awesome
Advertiser: Tourism Wells Gray
In this partnership with Tourism Wells Gray, Vancouver Is Awesome told the story of Wells Gray, a region in B.C. known for being home to dozens of Canada’s most breathtaking waterfalls. The story resonated with readers with an interest in local travel and outdoor adventures, resulting in over 25k reads and over 550 shares.
Revealing Hidden Emotions: Portraits of 5 Southeast Asian Artists: VICE + OPPO Revealing Hidden Emotions: Portraits of 5 Southeast Asian Artists
Publisher: VICE
Advertiser: OPPO
In Asia, most youth grow up believing their feelings are secondary. They were taught to tolerate hardships to achieve greater things. And they were taught to value group happiness over personal. It’s no surprise then that many young Asians repress their emotions — leaving things unsaid, passions unpursued, and creativity stifled. So we challenged this notion and asked: What could happen if they could let their true emotions shine? In our 5-part series, we showcase five young people across Asia who are changing the narrative about expression. This series was shot in Thailand, Philippines, Indonesia, Vietnam and Malaysia.
Level Up: A Guide to Better Gaming: Entertainment Weekly + Excedrin Level Up: A Guide to Better Gaming
Publisher: Entertainment Weekly
Advertiser: Excedrin
Excedrin tasked The Foundry @ Meredith to reach the gaming community with bright and exciting custom content, positioning their Extra Strength product as a go-to for streamers who want to stay on their a-game while keeping migraines at bay. Together, our editorial and creative teams built this interactive content hub full of helpful gaming tips and design elements to discover as you learn.
Pitchfork Music Festival Rewind With Nolis Anderson: GQ + White Claw Pitchfork Music Festival Rewind With Nolis Anderson
Publisher: GQ
Advertiser: White Claw
Produced by GQ with White Claw | Hung out in style with Chicago native Nolis Anderson at Pitchfork Music Festival, capturing photographs of some of his favorite festival looks and chill vibes.
Pitchfork Music Festival Rewind With NNAMDÏ: Pitchfork + White Claw Pitchfork Music Festival Rewind With NNAMDÏ
Publisher: Pitchfork
Advertiser: White Claw
Produced by Pitchfork with White Claw | Live music is back! Bop around and re-experience Pitchfork Music Festival for some uncomplicated fun and short shorts with Chicago-based musician and label founder NNAMDÏ.
Jalen Rose talks about his Detroit roots and connection to the Black Mafia Family: New York Post + STARZ Jalen Rose talks about his Detroit roots and connection to the Black Mafia Family
Publisher: New York Post
Advertiser: STARZ
Starz partnered with the New York Post and Jalen Rose to promote the new show BMF. Post Studios created a custom video and article that highlighted Jalen's hometown of Detroit and provided his unique perspective on growing up during the Black Mafia Family era. In this exclusive video, Jalen dove into the city’s history, focusing specifically on the 80s and 90s, when kingpin brothers Demetrius “Big Meech” Flenory and Terry “Southwest T” Flenory rose to become one of the most influential crime families in the country.
Need Vin-spiration?: Food & Wine + Loire Valley Wines Need Vin-spiration?
Publisher: Food & Wine
Advertiser: Loire Valley Wines
The Loire Valley--known as the Garden of France--has it all. Wines from the Loire are approachable, food-friendly, and affordable. Whether you gravitate towards white, red, rosé, or sparkling, the Loire Valley area specializes in fresh, single-varietal wines that pair perfectly with all your favorite dishes. In this partnership between Food & Wine and Loire Valley Wines, we inspired consumers to try a variety of wines from across the Loire Valley region with global dishes that went beyond the expected French fare, from tuna poké, to Tex-Mex Nachos, to crab cakes. Custom illustrations living in a custom infographic created an engaging and interesting piece to read and enjoy.
Return to Fashion: Stylecaster + SHEIN Return to Fashion
Publisher: Stylecaster
Advertiser: SHEIN
After 18 months of sweatpants and messy buns, the StyleCaster editorial team heralded in the Return to Fashion this past September with a highly stylized and beautifully shot digital issue. Cover star Camila Coelho shared her new outlook on her life and career, as well as some stunning photos and videos for her fashion forward fans. Presented by SHEIN, a StyleCaster fan favorite, the issue featured TikTok trends, affordable and designer looks, as well as celebrity interviews. September's digital issue was accessible through an immersive experience, giving our community an interactive way to explore the hottest style trends and get themselves ready to Return to Fashion.
Atlassian: How Teams Work: Bloomberg + Atlassian Atlassian: How Teams Work
Publisher: Bloomberg
Advertiser: Atlassian
In this year long investigation fueled by proprietary data, we’re exploring how teams can better connect and thrive in today’s age of evolving work.
By Women, For Women: Variety + Lifetime By Women, For Women
Publisher: Variety
Advertiser: Lifetime
Lifetime has elevated itself into an essential network by empowering women — on the set, behind the camera and in the executive ranks. Variety Content Studio created a cross-platform campaign including original print and digital content to highlight how the network is committed to putting women in charge of their own stories and doing the work necessary behind the scenes to ensure that women are hired, supported and heard. The package features an essay by Eva Longoria crediting Lifetime with leading the industry on diversity, along with a plethora of impactful articles which spotlight how Lifetime has comforted and inspired millions by dramatizing true stories attached to real causes and elevating the voices of admirable women, from celebs to unsung heroes.
San Pellegrino and The Food & Wine Classic: Food & Wine + San Pellegrino San Pellegrino and The Food & Wine Classic
Publisher: Food & Wine
Advertiser: San Pellegrino
The Food & Wine Classic in Aspen is the culinary event of the year. It brings together epicureans from around the world for a weekend of food demos, wine tastings, seminars, and parties—all in jaw-droppingly beautiful Aspen. Unfortunately, we can't all attend the Classic. But that's okay, because Food & Wine partnered with S.Pellegrino® sparkling natural mineral water to bring consumers the next best thing: expert advice to help you channel the experience for your next meal or event. In this campaign, we created a series of custom articles and custom social campaigns helping consumers learn how to pair food and water like a master sommelier, how to elevate your at-home entertaining style, and how to live the F&W Classic at home. The campaign included working with chef talent, custom illustrations, and custom photos.
100 Years of the Sidecar: Food & Wine + Rémy Cointreau 100 Years of the Sidecar
Publisher: Food & Wine
Advertiser: Rémy Cointreau
Happy centennial to the Sidecar. Along with the Martini, the Manhattan, and the Old Fashioned, this rich, tart drink is classic cocktail royalty. And it’s the perfect way to ring in the new roaring ‘20s—especially when made with Rémy Martin® 1738. Food & Wine partnered with Rémy Cointreau to to create a custom premium article and social campaign to help readers find out more about the classic Sidecar, as well as a few spectacular variations from top mixologists. The campaign included custom cocktail recipes and custom photos.
Advantage Angola: Bloomberg + AIPEX Advantage Angola
Publisher: Bloomberg
Advertiser: AIPEX
Angola’s stable and sustainable growth requires the diversification of its business fabric, with Private Investment (PI), and in particular Direct Foreign Investment (DFI), a critical vector for the diversified growth of the country’s economy. In this sense, the Government and particularly AIPEX—Angola’s Private Investment and Export Promotion Agency—is strongly committed to maximize the national investment and DFI as well as promote the exports and internationalization of Angolan companies.
Going Green Globally: NBCUniversal + Delta Air Lines Going Green Globally
Publisher: NBCUniversal
Advertiser: Delta Air Lines
The NBC News Brand Studio partnered with Delta Air Lines to showcase the company’s commitment to sustainability and to educate travelers on how to stay green on the go. The campaign launched during Climate Week to organically align with programming across NBCUniversal highlighting the climate crisis. The centerpiece of the campaign was a series of videos featuring sustainable travel social influencers who provided climate-friendly travel tips for their respective home cities. A combined hero video ran on linear and NBCU’s Peacock streaming service, with city-specific episodes distributed on social and within our new social display units across NBCU sites. Additionally, an infographic on NBCNews.com reported on Delta’s commitment to sustainability. While production proved challenging as the pandemic and travel restrictions were still in place, we found a solution by working with a small crew and casting talent who could speak to a city’s strengths without needing to travel far.
Future Face: Vogue + SkinCeuticals Future Face
Publisher: Vogue
Advertiser: SkinCeuticals
Produced by Vogue with SkinCeuticals - Is The Future of Skincare Already Here?
Future Face: Vogue + SkinCeuticals Future Face
Publisher: Vogue
Advertiser: SkinCeuticals
Is The Future of Skincare Already Here?
My Home, My Way: Yahoo + Rocket Mortgage My Home, My Way
Publisher: Yahoo
Advertiser: Rocket Mortgage
Yahoo and Rocket Mortgage partnered on a timely content series exploring what potential home buyers need to know when buying a home in this crazy real estate market. Through interactive articles and videos on the trusted financial news source, Yahoo Finance, readers could learn about mortgage rates and pre-buying steps while also taking an intimate look at the process through the eyes of people who are recent homebuyers.
Meet Vans’ Musicians : Pitchfork + Vans Meet Vans’ Musicians
Publisher: Pitchfork
Advertiser: Vans
Meet Vans’ Musicians Wanted Regional finalist TheBe$tJR, who finds music is a way of existing in the world.
When Marketing Goes Haywire: Adweek + Smartsheet When Marketing Goes Haywire
Publisher: Adweek
Advertiser: Smartsheet
When it comes to marketing, what can go wrong frequently will go wrong. Marketers need to be prepared for the "worst case scenario" and have in place a plan (and the technology) to keep them agile and succeed in the face of adversity. That's where this immersive "survival guide" comes in. The article was produced by Adweek Branded (Adweek's branded content studio) for Smartsheet.
Fresh Invest Podcast: Morning Brew + Fidelity Fresh Invest Podcast
Publisher: Morning Brew
Advertiser: Fidelity
How does Fidelity, one of the world's most revered financial institutions, connect with a young, smart, dedicated audience like the 3+ million people who read Morning Brew? Especially when fewer and fewer young investors are turning to experts with a, ahem, wealth of information? Two words: Fresh Invest, a podcast created in partnership with Fidelity and hosted by Morning Brew Executive Chairman and co-founder, Alex Lieberman. In this completely custom series, Alex sits down weekly with some of Fidelity's brightest minds to discuss the topics that mean the most to young investors. From options trading to crypto to real estate, the podcast seeks to break down these macro ideas into a personalized strategy that listeners can easily put into place. With over 100k downloads this season, clearly the format, tone, and transparency of Fresh Invest has struck pay dirt.
Without Compromise: Outside + Athletic Brewing Company Without Compromise
Publisher: Outside
Advertiser: Athletic Brewing Company
What makes this collection of stories so cool is that it tells the story of how Athletic Brewing Company took the non-alcoholic beer industry by storm. In the midst of a craft beer revolution, no one was making a good N/A option. Athletic decided to change that. “Non-alcoholic beer has always been this penalty box, what you drink when you can’t participate,” said founder and CEO of Athletic Brewing Company, Bill Shufelt. “We wanted to turn that on its head and make non-alcoholic beer something that was positive—what you want to drink when you want to feel good rather than feeling like you need to turn the label around and hide it.” As the collection of stories and video demonstrate, not only does ABC's beer taste damn good, it can allow you to enjoy the taste of a top-notch craft beer without experiencing any of the drawbacks. Bonus points: The collection includes everything from humorous in-the-field taste tests to athlete's guides to sober October and (coming soon) dry January.
The Essential Guide to Going Back to School: SheKnows + ATHLETA The Essential Guide to Going Back to School
Publisher: SheKnows
Advertiser: ATHLETA
The start of the school year brings the usual mix of jitters and excitement, but when kids returned to the classroom in the midst of an enduring global pandemic, families had an added layer of uncertainty. In the SheKnows Essential Guide to Going Back to School, brought to you in partnership with Athleta Girl, SheKnows took a deeper dive into the circumstances kids would face this fall. This issue featured content including how COVID-19 has changed kids’ friendships and what you can do to help them navigate new social situations. Dr. Edith Bracho-Sanchez, a pediatrician based in New York, also shared everything caregivers should know about vaccines. And the SheKnows cover star, Brooklyn Decker, discussed how she was readying for the return with her two kids. Plus, a fun story about the cutest sustainable clothing, locker accessories, and more to shop, rounded out this immersive digital issue that helped families kick off the school year with confidence.
We asked UBC students to give us the inside scoop on yummy eats around campus: Daily Hive + Interac We asked UBC students to give us the inside scoop on yummy eats around campus
Publisher: Daily Hive
Advertiser: Interac
In the fall of 2021, universities began preparing for a return to classes on campus following a year of largely remote-first learning. To help familiarize new and returning students with the best food spots around campus before school started, Interac partnered with Daily Hive for a national campaign. A Daily Hive journalist interviewed students from across Canada to feature their selections and thoughts in a series of editorial-style articles.
The Sky's the Limit : Nine + International Watch Company The Sky's the Limit
Publisher: Nine
Advertiser: International Watch Company
This luxurious campaign for the International Watch Company allowed Australia's best selling financial publication the Australian Financial Review excite its readers with beautiful design and a luxury product that appeals to that demographic.
A Lebanese Chef Brings His Flavor of Home to Brooklyn: Eating Well + Sensodyne A Lebanese Chef Brings His Flavor of Home to Brooklyn
Publisher: Eating Well
Advertiser: Sensodyne
Edouard Massih, the owner of Edy's Grocer in Brooklyn, NY, relies on taste to bring his Lebanese dishes to life. We partnered with Sensodyne in this video that shares his love for food.
Inside Actress Lorenza Izzo's Sustainable Home: Architectural Digest + Avocado Mattress Inside Actress Lorenza Izzo's Sustainable Home
Publisher: Architectural Digest
Advertiser: Avocado Mattress
Produced by Architectural Digest with Avocado Mattress | From her very own "museum gift shop" to unique vintage furniture, her vegan mattress, and herb garden—actress Lorenza Izzo shows us around her house in Los Angeles, California, and discusses how she and her partner are working toward a more sustainable and environmentally friendly home.
Truly Unfiltered : Narcity + Truly Hard Seltzer Truly Unfiltered
Publisher: Narcity
Advertiser: Truly Hard Seltzer
Truly Hard Seltzer came to Narcity to help position the brand as an ally for diversity and the LGBTQ+ community and to spotlight Truly as a catalyst for Canadians to be celebrated for living their lives authentically. For this campaign, we created a series of articles, and round table discussions surrounding the complex topics of identity, self-expression, representation and diversity. Although this was a serious topic to cover, we kept the tone upbeat and solutions-oriented by having our guests speak about how they are still able to celebrate who they are, in today’s climate. In addition, we introduced the Narcity x Truly Change Makers video series where we mixed sit-down testimonies and day-in-the-life coverage, to give the microphone to 3 local creatives. They got to explain how their art is an outlet for self-expression and gave our audience a glimpse into their lives and how they celebrate diversity to create a more inclusive society.
A World of Water: Architectural Digest + Moen A World of Water
Publisher: Architectural Digest
Advertiser: Moen
No single natural resource is more central to both life and design than water. Each day we wash, flush, cook and clean with, drink, and generally consume gallons of it… without ever thinking twice. Produced by Architectural Digest with Moen, this three-part docuseries elevates audiences’ water consciousness, increasing the number of conscientious consumers.
Getting into an Ivy League school takes much more than top grades and SAT scores: New York Post + Command Education Getting into an Ivy League school takes much more than top grades and SAT scores
Publisher: New York Post
Advertiser: Command Education
Post Studios created a branded content article that highlighted how getting into an Ivy League school takes much more than top grades and SAT scores. Our readers found this informative and educational article very engaging.
T.O. UNCOVERED - Guides To The 6ix: Narcity + Destination Toronto  T.O. UNCOVERED - Guides To The 6ix
Publisher: Narcity
Advertiser: Destination Toronto
Narcity readers and followers come to our website by millions to find travel-related content and ideas for their next adventure. This fall, we partnered with Destination Toronto to help promote their #NeverHaveIEverTO campaign, and promote Toronto as a remarkable destination for leisure travellers, convention delegates and business travellers. Conceptualized as a way to carve out a uniquely special experience for our readers, Narcity’s Studio created TO Uncovered, a guide to the 6ix, that focused on discoverable aspects of four of Toronto’s most memorable features: food, hotels, neighbourhoods, attractions. Through this content series and interactive map, the Narcity audience was encouraged and challenged to explore Toronto in ways that they may have previously not known about! In total, we created and offered our readers 7 unique pieces along with the city’s most memorable features, generating so far, over 90,600 pageviews!
Life's Victories: SunSentinal + Breast Cancer Awareness Life's Victories
Publisher: SunSentinal
Advertiser: Breast Cancer Awareness
For over ten years, the South Florida Sun Sentinel has recognized Breast Cancer Awareness Month with the Life's Victories content campaign and at the Pink Party event hosted by celebrity guests like Giuliana Rancic and Hoda Kotb. In 2020 and 2021, the event went virtual. Studio 1847 created a microsite to promote the 2021 event hosted by Say Yes to the Dress Atlanta star Lori Allen. We included a countdown to the virtual event and eventually uploaded the recording. We shared stories and video interviews of breast cancer survivors sponsored by local healthcare systems. Readers could also enjoy articles about breast cancer and take a quiz. The campaign was promoted across print and digital.
We stayed in a $3,400 Olympic Village apartment for the weekend: here’s how it went: Daily Hive + Promont Management We stayed in a $3,400 Olympic Village apartment for the weekend: here’s how it went
Publisher: Daily Hive
Advertiser: Promont Management
The rental housing market in Vancouver is always a popular topic of discussion, but with new projects released regularly, developers can find it difficult to stand out. Promont Management and Daily Hive came together to try something different, which saw a journalist spend the weekend at the new W2 Living rental building and document her experience. Original photography enriched the narrative and brought readers along for the journey.
Before and After: A White Living Room Got a Dramatic Splash of Color — and You Chose It: Apartment Therapy + Benjamin Moore Before and After: A White Living Room Got a Dramatic Splash of Color — and You Chose It
Publisher: Apartment Therapy
Advertiser: Benjamin Moore
In one of their best-performing campaigns of the year, Apartment Therapy collaborated with Benjamin Moore for a Makeover Takeover and leaned into an audience favorite: before and afters. Apartment Therapy Instagram followers voted on what color to paint a living room shelf, then got to watch the paint transformation come to life.
Pembroke University and Netflix's Newest English Department: U.S. News & World Report + Netflix Pembroke University and Netflix's Newest English Department
Publisher: U.S. News & World Report
Advertiser: Netflix
U.S. News & World Report is closely identified with its higher education expertise, which helps students and their families navigate one of life's most important stages. U.S. News's BrandFuse studio and Netflix put a fun twist on this by co-producing a faux college profile page for the fictional (and slightly dysfunctional) Pembroke University, from Netflix's series "The Chair." Ranging from tongue-in-cheek superlatives to faculty spotlights of characters played by the likes of Sandra Oh and Holland Taylor, the faux profile's six custom-produced content sections demonstrate the full range of humor and heart that can be found in the world of elite academia.
Cheddar Bets - The Intersection of Retail Investing and Sports Gambling: Cheddar + BetMGM Cheddar Bets - The Intersection of Retail Investing and Sports Gambling
Publisher: Cheddar
Advertiser: BetMGM
Leading sports betting operator BetMGM is partnering with digital-first news network Cheddar News to launch Cheddar Bets, a weekly program offering a first-of-its-kind exploration of the intersection of sports betting and financial markets. "Cheddar News is focused on what's next in the worlds of tech, science, innovation, and reaching the modern and always-online news consumer," said Liam Roecklein, SVP & General Manager, Cheddar News. "Now, together in partnership with BetMGM, Cheddar Bets will dive deep into the world of sports betting and its effect on sports, technology, financial markets, regulation and more, all while highlighting the community that has changed the game and continues to drive the sports betting industry forward." Cheddar Bets broadcasts from a custom-built BetMGM studio in New York and dive into the weekly sports calendar, seen through the lens of sports betting, and its impact on Wall Street.
We Mapped Out the Ultimate Georgia Road Trip: Travel + Leisure + Explore Georgia We Mapped Out the Ultimate Georgia Road Trip
Publisher: Travel + Leisure
Advertiser: Explore Georgia
We partnered with Explore Georgia to create a dynamic custom content campaign to invite readers of Travel + Leisure to explore all the Peach State has to offer in 2021. The goal of this campaign was to reach a national audience for Georgia’s wide variety of travel offerings – from large cities to small towns, from the mountains to stunning coasts. We delivered the message through interactive flip cards and an engaging premium post with a custom-built clickable navigation map designed to help readers navigate what to see, where to stay, and what to eat. Native promotional units and dark social posts across Meredith’s network were designed to send readers to the individual articles, also enhancing the reach of the campaign and driving travel consideration to the state of Georgia.
The Meaning of Mālama: Conde Nast Traveler + The Hawaiian Islands The Meaning of Mālama
Publisher: Conde Nast Traveler
Advertiser: The Hawaiian Islands
Jesse Ashlock, US Editor in Chief, explores the culinary bounties that Hawaii has to offer.
Kid Foodology: PARENTS + Walmart Kid Foodology
Publisher: PARENTS
Advertiser: Walmart
Kid Foodology: The study of food that makes kids — and their parents — smile. Parents may be superheroes, but for some, mealtime can be their kryptonite. The antidote? Start by perusing this ultimate resource to help you break down your family’s mealtime challenges and find solutions vetted and approved by real kids — or foodologists, if you will. We put Walmart at the center of this story, showing how parents can partner with this superstore giant to put smiles on their kids' faces for every meal with easy, healthful solutions they can shop straight from our native content pages--whether it's informative article content, interactive meal finders, or a fun competition-style hero video.
Fuelling the Culinary Fire: Morning Studio x Marriott Bonvoy: South China Morning Post + Marriott Fuelling the Culinary Fire: Morning Studio x Marriott Bonvoy
Publisher: South China Morning Post
Advertiser: Marriott
"Fuelling the Culinary Fire" is a video-led series, in partnership with Marriott Bonvoy, that goes inside the kitchens of six Michelin-starred restaurants in Hong Kong and Macau. The stories follow the culinary journeys of the chefs leading these restaurants, revealing what drives their passion for excellence in the world of fine dining. The series was produced in collaboration with Goldthread, the SCMP's video-first publication that caters to Gen-Z audiences.
The Drop-In with Todd Gurley: GQ + HBO The Drop-In with Todd Gurley
Publisher: GQ
Advertiser: HBO
In a job where everyone's constantly being compared—by their stats, their contracts, their Madden ratings—Falcon's running back Todd Gurley II is finding ways to keep his head straight. On the latest episode of GQ’s Instagram Live show The Drop-In with Mark Anthony Green, Gurley shared some wisdom on staying mentally healthy in a pressure cooker career. That means staying true to himself and tuning out the noise.
Convicted: Across Borders: LA Times + Focus Features Convicted: Across Borders
Publisher: LA Times
Advertiser: Focus Features
Each year, millions of Americans travel abroad and more than 3,000 are imprisoned every year. Many of them are wrongfully convicted, and many of them are told they will never go home again. From Focus Features and L.A. Times Studios comes the brand-new podcast series, CONVICTED: ACROSS BORDERS. Hosted by famed lawyer and bestselling author, Marcia Clark, we’ll hear straight from the mouths of the men and women who lived through these trials. Through these stories we’ll explore how seemingly benign actions can lead to incarceration in foreign lands, how to navigate different legal systems when you don’t even speak the language, and who one turns to when the closest help is thousands of miles away. Five unimaginably harrowing stories. Five traumatic fights for freedom. And five incredible true cases with emotional homecomings that have to be heard to be believed.
Chinese Cuisine with Southern Homage: Garden & Gun + Duke's Chinese Cuisine with Southern Homage
Publisher: Garden & Gun
Advertiser: Duke's
In partnership with Duke’s Mayonnaise, Garden & Gun produced a compelling digital branded content campaign highlighting Jackrabbit Filly, a Chinese-American restaurant in Charleston, South Carolina. Illustrated through a custom video and accompanying photography, the story covered the restaurant’s origins and evolution, as well as chef-owner Shuai Wang’s passion for Duke’s. The narrative was shared across G&G platforms, encouraging culinary enthusiasts to visit Jackrabbit Filly and experience its unique blend of Chinese and Southern cuisines.
Visit Dorchester: Baltimore Sun + Visit Dorchester Visit Dorchester
Publisher: Baltimore Sun
Advertiser: Visit Dorchester
The pandemic hit tourist-dependent communities hard. As travel restrictions eased in 2021 and interest in local travel and outdoor activities increased, the Dorchester County Office of Tourism in Maryland put out the call for help promoting their region as a highly desired destination. Studio 1847 and Baltimore Sun developed a microsite with video, articles and photos targeting personas like outdoor enthusiasts, family vacationers and foodies. One of the more exciting elements of the campaign was the incorporation of influencer content. We recruited local influencers to create content sharing their experiences in picturesque Dorchester County. The content was promoted on social media and included on the microsite which was promoted through native advertising placements and social media.
The launch of the All-New Taos 2022: La Presse + Volkswagen The launch of the All-New Taos 2022
Publisher: La Presse
Advertiser: Volkswagen
For its most important launch of the year, that of the new Taos, Volkswagen has entrusted Studio XTRA La Presse with the production of an impressive branded content initiative titled “Giving You the Keys.” In this series of five articles that include a 3-minute video, the protagonists go on an adventure behind the wheel of the Taos passing the keys of the vehicle to one another at the end of each episode. “This concept allows us to both present authentic stories and integrate the Taos in a completely organic way. The Taos is an integral part of the story,” explains Lynne Piette, Director of Marketing at Volkswagen Canada. “Volkswagen highlighted the individuality of each protagonist by giving me their trust leaving the field open to exploration. Most of our leads had no camera experience. They opened the doors to their world with generosity and sensitivity,” confides the director, Vanessa Gauvin-Brodeur from BLVD. The five episodes were broadcast exclusively in La Presse.
B.C.’s second-largest city by population could soon be largest if these trends continue: Glacier Media + Downtown Surrey Business Improvement Association B.C.’s second-largest city by population could soon be largest if these trends continue
Publisher: Glacier Media
Advertiser: Downtown Surrey Business Improvement Association
This story from the Downtown Surrey Business Improvement Association highlighted the economic development and growing opportunities in a bedroom community of Vancouver, B.C. The story had 500 guaranteed reads but delivered 138,957, capturing organic search at 28.1% and 22.5% from shares.
Gr(eatings) from Australia!: Postmedia + Tourism Australia Gr(eatings) from Australia!
Publisher: Postmedia
Advertiser: Tourism Australia
3 delicious and healthy recipes from Down Under that will fuel your wanderlust VIDEO: Eatings from Australia. This unhosted recipe video showcased celebrity chef Dan Churchills’s signature recipes, giving our audience details on how to make it while sharing anecdotes and fun facts about Australian cuisine and Dan’s unique connection to the country’s undeniable charm and limitless outdoor adventure. B-roll of Dan/Australia would be woven into the video, though the focus of the piece was on the recipe itself. The ultimate goal was to inspire future travel to Australia when it is safe to do so.
LEARNING FROM THE UNIQUE JOURNEYS OF THREE FIRST-TIME HOME BUYERS: USA Today + Rocket Mortgage LEARNING FROM THE UNIQUE JOURNEYS OF THREE FIRST-TIME HOME BUYERS
Publisher: USA Today
Advertiser: Rocket Mortgage
GET Creative shared tips from first-time homebuyers in this video and complementary article, showing readers how Rocket Mortgage makes the first-time homebuying process easier to navigate.
4 Easy Habits to Make Your Kitchen a More Sustainable Space: The Kitchn + LifeStraw 4 Easy Habits to Make Your Kitchen a More Sustainable Space
Publisher: The Kitchn
Advertiser: LifeStraw
Apartment Therapy partnered with LifeStraw to help readers find quick and accessible ways to practice more sustainability at home, focusing on how LifeStraw's water filter pitcher can conveniently reduce the use of bottled water. By taking cues from AT's Creative Director, Melissa Polhamus, as well as naturally incorporating LifeStraw's mission to improve access to clean drinking water, this article provided actionable sustainability tips that people can easily adopt to make a difference both at home and in the world.
Make Yourself at Home: SheKnows + Rocket Mortgage Make Yourself at Home
Publisher: SheKnows
Advertiser: Rocket Mortgage
Buying a home is one of the most exciting times in a person’s life but can also be a demanding experience. That’s why SheKnows partnered with Rocket Mortgage® on a custom series that helped our audience understand the home buying process with a mix of storytelling and practical advice. Make Yourself at Home featured authentic videos of creators in their new homes, helpful articles to navigate the process, and an influencer campaign to promote the series. All of this content can be found on a beautifully designed, digital destination on SheKnows.com, complete with an interactive section with home buying and real estate stats to create a one-stop-shop for all our audience’s home buying needs.
Tech Goes Green: Bloomberg + Samsung Tech Goes Green
Publisher: Bloomberg
Advertiser: Samsung
Samsung is investing significant effort to produce more sustainable memory chips that can save energy in data centers and reduce their overall environmental footprint. If all the world’s data centers adopted Samsung’s low-power green memory chips, the total energy savings gained would be enough to power all households in New York City for four months.
The Skinterview: InStyle + Ulta Beauty The Skinterview
Publisher: InStyle
Advertiser: Ulta Beauty
In The Skinterview, Foundry partnered with Ulta Beauty to create an immersive destination across InStyle, People en Español, Real Simple, and SHAPE that features real women’s skin stories, editor testimonials, and product spotlights. With 24 first-person articles and over 20 pieces of custom social centered around relevant skincare categories—Sun Care, Clean Beauty, Skin Health, and Routine—Foundry and Ulta Beauty are helping women turn their skin “problems” into possibilities. From emotionally resonant storytelling to helpful expert advice, The Skinterview gave all women a platform to share their skin stories and demonstrate how Ulta Beauty is the one skincare destination for everyone.
BlogHer Inclusive Future - an online dialogue to celebrate and explore diversity, equity and inclusion: BlogHer + Philip Morris International BlogHer Inclusive Future - an online dialogue to celebrate and explore diversity, equity and inclusion
Publisher: BlogHer
Advertiser: Philip Morris International
Sponsored by Philip Morris International, Inclusive Future explores the global conversation about diversity, equity and inclusion in the global workplace, with a particular focus on how we measure inclusivity. Measurements like composition of workforce and the pay gap offer solid direction on how to measure and ultimately improve diversity and equity, but there is no authoritative approach to effectively measuring inclusion in business. As every business leader knows, what gets measured, gets managed. Inclusive Future seeks to answer the question: how should we measure inclusivity in the workplace in order to achieve organizational impact?
3 Lessons Our Lifestyle Director Learned While Refreshing Her Patio: Apartment Therapy + At Home 3 Lessons Our Lifestyle Director Learned While Refreshing Her Patio
Publisher: Apartment Therapy
Advertiser: At Home
Apartment Therapy took viewers along for a trip to decor superstore At Home to shop for a patio refresh featured in a custom video. The brand aligned with Lifestyle Editor editor and Apartment Therapy personality Taryn Wilford to transform her space exclusively using products from At Home.
A foodie's guide to Melbourne's neighbourhoods : Nine + Visit Melbourne A foodie's guide to Melbourne's neighbourhoods
Publisher: Nine
Advertiser: Visit Melbourne
Victoria experienced one of the world's harshest COVID lock downs - businesses closed, tempers frayed and families home schooled for months on end. This campaign was orchestrated by the state's tourism board, in conjunction with Nine's branded content team, to breathe life back into the capital Melbourne, known for its food, fashion and culture. The aim was to whet the appetites of interstate visitors for when the borders re-opened and life was again breathed back into this vibrant city. We produced six pieces of content in digital and print in Australia's most-read newspaper The Sydney Morning Herald.
A Game Changer for High-Risk Medications: Health + Validose A Game Changer for High-Risk Medications
Publisher: Health
Advertiser: Validose
In 2019, a product and development firm called 10xBeta created Validose to address the ongoing issue in how we administer and monitor controlled substances. This revolutionary new device is poised to address many of the trickiest modern problems in patient care including the misuse of prescription medicines, the monitoring of dosage/adherence and—above all—the ability to change lives in some of the world’s most vulnerable populations. Validose is not just a story of a single device: it is the convergence of technology, behavioral design and the future of medication. To help support the launch of Validose, the Foundry took a reportage style approach to bring the device's story to life, while placing it within the context of the current opioid crisis. The end result is a highly stylish long-form piece that comes to life across four unique chapters.
Crafting an Experience: BBC + Lexus Crafting an Experience
Publisher: BBC
Advertiser: Lexus
Canadians are more than ever seeking to invest in immersive experiences that are one-of-a-kind and unique, and specifically crafted with their comfort, stimulation, and joy in mind. Similarly, Lexus is focused on ensuring that its SUVs incorporate remarkable craftsmanship alongside cutting-edge technology to make each driving experience not just awe-inspiring, but an exercise in serenity and beauty. In this series of articles, BBC and Lexus explore the many ways in which artisans, craftspeople, chefs, and designers are focusing on creating elevated experiences that bring transformative thinking about craft to Canadians.
Electric Vehicle Theme Day: Yahoo + BMW Electric Vehicle Theme Day
Publisher: Yahoo
Advertiser: BMW
BMW partnered with Yahoo Finance for an Electric Vehicle Theme Day on June 28th. The campaign included branded segments on Yahoo Finance Live, the Morning Brief newsletter integration and premium ad creative.
Going Home with Bozoma Saint John: Conde Nast Traveler + Porsche Going Home with Bozoma Saint John
Publisher: Conde Nast Traveler
Advertiser: Porsche
Discover Netflix CMO Bozoma Saint John's Los Angeles—and where she seeks out meaningful connections to her heritage—in the Porsche Panamera. Produced by CNT with Porsche.
7 Reasons Why Anchorage Is the Best Base for Your Dream Alaska Trip: SmarterTravel Media + Visit Anchorage 7 Reasons Why Anchorage Is the Best Base for Your Dream Alaska Trip
Publisher: SmarterTravel Media
Advertiser: Visit Anchorage
We worked with Visit Anchorage to create a piece to inspire both summer travel to Alaska and to use Anchorage as your home-base for a great Alaska trip. Anchorage offers city amenities while being close to all the amazing outdoor experiences Alaska offers. Plus, the article was written by our Managing Editor Caroline Teel who has spent time in Anchorage herself.
Before & After: A New Paint Job Made This Home Ready for a Summer of Outdoor Entertaining: The Kitchn + BEHR Paint Before & After: A New Paint Job Made This Home Ready for a Summer of Outdoor Entertaining
Publisher: The Kitchn
Advertiser: BEHR Paint
The pandemic inspired people to optimize every part of their homes, including the outdoors. Kitchn and Behr Paint came together to give these Binghamton, NY home owners an exterior paint makeover, turning their yard into the perfect oasis for outdoor dining and entertaining. This amazing transformation showcases Kitchn’s ability to elevate atmosphere through Behr’s high quality paint.
How one man’s pickleball pastime became a lifelong passion: USA Today + Humana How one man’s pickleball pastime became a lifelong passion
Publisher: USA Today
Advertiser: Humana
Nearly 40 years ago, when he was a physical education teacher at Baker Middle School, in Baker, Louisiana, Tom Burkhart stumbled across a box in a closet. What he found would eventually change his life as well as the lives of many others: pickleball equipment. This content partnership from USA TODAY highlights Tom's distinctive honor of being named a Humana Game Changer, exemplifying healthy aging and providing encouragement and inspiration for all to age actively.
Florida First For Business: Expanding Opportunities For Growth In The Sunshine State: Business Journals + Florida Power & Light Florida First For Business: Expanding Opportunities For Growth In The Sunshine State
Publisher: Business Journals
Advertiser: Florida Power & Light
The state of Florida, with its low taxes and accommodating regulatory requirements, is a hotbed for corporate relocations and expansions. The Business Journals – with local publications in four Florida markets, and publications in 42 other U.S. metros – served as the perfect partner for Florida businesses, economic development agencies, cities, counties, and municipalities to showcase their messages in a joint hub that featured 67 pieces of video and article content highlighting why Florida truly is “First for Business.” Presenting sponsor Florida Power & Light led a cast of 19 advertisers with pro-Florida messages such as the state’s highly skilled and diverse workforce, world-class infrastructure and unparalleled quality of life. Promotion to Business Journals readers resonated throughout the Northeast, Midwest and other select target markets.
A Closer Look at The Keck Effect: U.S. News & World Report + Keck Medicine A Closer Look at The Keck Effect
Publisher: U.S. News & World Report
Advertiser: Keck Medicine
Figuring out if a hospital is the right fit for you and your health needs can be daunting. To help prospective patients get a headstart, U.S. News's custom content studio, BrandFuse, in collaboration with Keck Medicine of USC, produced a virtual overview of the latter's medical centers. This resource-rich page provides a glimpse into the services and programs at Keck Medicine of USC, while preparing patients and caregivers for the exceptional care and attention they'll receive.
Roadmap to Everything: Insider + Ford Roadmap to Everything
Publisher: Insider
Advertiser: Ford
Dive into curated episodes of Insider’s “Ultimate List” series and thought-starters for creating your own ultimate to-do list. And see how the all-electric Ford Mustang Mach-E helps everyday adventurers steer into new corners of the country.
This is RVing: Outside + Go RVing This is RVing
Publisher: Outside
Advertiser: Go RVing
Over the past year and a half, there's been a huge uptick in new and adventurous RV owners. Of course, with so many new RV owners and drivers on the road and in our campgrounds, there's been an equally huge need for information and education, from which RV best suits your lifestyle to how to lessen your impact on the planet. That's where we come in with This is RVing, a multi-media guide that covers all the inspiration and know-how you need to make the most of adventures on the open road. From road trip starter ideas and interactive infographics on the various types of RVs to how-to videos, it's all here in one fun and user-friendly spot.
Series Rewind, Lovecraft Country: Variety + HBO Series Rewind, Lovecraft Country
Publisher: Variety
Advertiser: HBO
In the Emmy® race, there are hundreds of programs to watch. To help guide and prime voters, Variety Content Studio produced “Series Rewind, Lovecraft Country,” a digestible branded content video giving an overview of HBO’s original series with character guides, insightful synopses and more.
The pivotal moment that changed this Canadian's outlook on life: Daily Hive + Canadian Red Cross The pivotal moment that changed this Canadian's outlook on life
Publisher: Daily Hive
Advertiser: Canadian Red Cross
When emergencies and natural disasters occur in Canada and internationally, the Canadian Red Cross plays a role in supporting the recovery of communities. However, this is just one aspect of the work carried out by the humanitarian not-for-profit organization. A journalist at Daily Hive set out to tell the inspiring stories of workers and volunteers making an impact through their dedicated efforts on the frontlines with the Red Cross.
Hyundai Tucson | Question Everything: Disney (ABC, ESPN, Nat Geo) + Hyundai Hyundai Tucson | Question Everything
Publisher: Disney (ABC, ESPN, Nat Geo)
Advertiser: Hyundai
Disney and Hyundai have partnered to develop an original creative campaign that leverages multiple brands across Disney’s portfolio, high profile talent, and iconic IP to capture fan attention and introduce the all-new 2022 Tucson in an unforgettable way. The collaboration includes custom TV ads and digital content across ABC and ESPN, featuring talent and characters from The Bachelorette, black-ish, SportsCenter and Marvel, extending Hyundai’s Tucson creative platform of “Question Everything.” Campaign includes 12 TV spots of various lengths and a total of 50 pieces of content with talent from The Bachelorette, black-ish, SportsCenter and Marvel asking thought provoking questions with the all-new Tucson. All spots were developed cohesively, ending with the Tucson’s tagline: “Question everything. We did.”
Historic Foodie Heaven: A Seamless Guide to the West Village: Gothamist + Seamless Historic Foodie Heaven: A Seamless Guide to the West Village
Publisher: Gothamist
Advertiser: Seamless
Gothamist and Seamless teamed up for a 3-part Custom Content series in June 2021 to celebrate amazing neighborhood restaurants across NYC and highlight how they banded together to feed those in need in their community during a global pandemic.
Plan out your dream summer vacation itinerary with these ideas for incredible experiences in Vancouver: Vancouver is Awesome + Tourism Vancouver Plan out your dream summer vacation itinerary with these ideas for incredible experiences in Vancouver
Publisher: Vancouver is Awesome
Advertiser: Tourism Vancouver
Vancouver Is Awesome partnered with Tourism Vancouver to produce a series highlighting local attractions and everything that the city has to offer during the summer, by sharing curated travel itineraries and special offers. In total, the campaign gained over 40k reads.
Fast Forward to 5G: TechCrunch + Verizon Fast Forward to 5G
Publisher: TechCrunch
Advertiser: Verizon
Continuing the success of their 2020 campaign, RYOT Studio partnered with Verizon for a new TechCrunch series of thought leadership on 5G. The first Interactive Article, "How Verizon engineers broke the 5 Gbps speed barrier," features interviews and audiograms with Verizon team members, Garima Garg, Ahmed Moussa, and Paul Nitzsche, as well as infographic elements and impactful design.
Here’s why New York-based Artists & Fleas is going touch-free: New York Post + PayPal Here’s why New York-based Artists & Fleas is going touch-free
Publisher: New York Post
Advertiser: PayPal
During the COVID-19 pandemic, business owners around the world were forced to adapt to ever-changing safety protocols. PayPal partnered with the New York Post on a branded content article that highlighted small business owners and featured interviews with the owner and vendors from the multi-city marketplace Artist & Fleas. The article focuses on putting creativity forward and providing technology like PayPal's touch-free payment so the vendors don't need to get bogged down with operations. These vendors are giving their customers exactly what they wanted — a safe way to purchase products without touching cash, credit cards, or other devices.  
How a Broadway Actor Designed a Home Office Suited to His Side Hustles: Apartment Therapy + Staples How a Broadway Actor Designed a Home Office Suited to His Side Hustles
Publisher: Apartment Therapy
Advertiser: Staples
When the pandemic hit, Broadway actor Justin began working longer hours at his desk and needed a flexible workspace that fit his new lifestyle. In this episode of Apartment Therapy’s Work From Home series, Staples Connect provides ideas and products designed to make working multiple jobs from home successful. Apartment Therapy executed a functional and beautiful home office transformation.
How American Express Cash Back Can Save You Money: Yahoo + American Express How American Express Cash Back Can Save You Money
Publisher: Yahoo
Advertiser: American Express
RYOT Studio and American Express partnered with personal finance expert, Stefanie O'Connell Rodriguez, on this hosted explainer video aimed at helping consumers maximize their cash back rewards. This was part of a larger partnership with Yahoo Finance that spanned 6 months and also included branded articles tied to Holiday and winter weekends.
Is This Seat Open?: LA Times + Southwest Airlines Is This Seat Open?
Publisher: LA Times
Advertiser: Southwest Airlines
Most airlines don't have stories about high stakes arm wrestling, planes full of dogs, and a decade of go-go boots, but Southwest isn't like most airlines. To celebrate 50 years of flying, Southwest Airlines proudly presents this 20 episode series featuring first-hand stories from the people who lived through the wildest and most memorable moments in the airline's history.
Build a Bucket List worth Celebrating: PEOPLE + L'Oreal Build a Bucket List worth Celebrating
Publisher: PEOPLE
Advertiser: L'Oreal
In celebration of essie's 40th birthday, Foundry designed an immersive digital destination rooted in PEOPLE. Readers could take a quiz to discover which activity they should add to their bucket list, from spicing up craft cocktails to upgrading handwritten notes. Each quiz outcome was inspired by one of essie's iconic shades and included a step-by-step how-to guide. The content drove a high engagement rate that was 6.5x Meredith's benchmark and the quiz saw an impressive 82% completion rate. Campaign also included a social story campaign featuring custom-shot imagery.
Project Reimagine: PARENTS + Raid Project Reimagine
Publisher: PARENTS
Advertiser: Raid
A digital, print, video, and retail (hello, Walmart) program with the goal of making parents (of pets and humans alike) comfortable with using Raid Essentials to kill ants, roaches and spiders in their homes. Storytelling featured influencers offering their favorite ways to "reimagine" their homes through fun projects -- from crafts in the kitchen to fort-building in the kids' room to a certain dog runway in the living room -- and suggesting that these projects are all the safer knowing the house's corners are critter-free. 4 videos, 4 premium articles with retail shopper modules, custom photography and illustrations, MRCC, 6 print pages, and Walmart literature card/in-store video loop.
Barry Jenkins Honors the Legacy of His Ancestors in Moving Epic: Variety + Amazon Barry Jenkins Honors the Legacy of His Ancestors in Moving Epic
Publisher: Variety
Advertiser: Amazon
The Variety Content Studio encapsulates the fantastical world of Amazon Prime Video’s limited series The Underground Railroad, while simultaneously pinpointing its moments of authentic beauty that reveal and transcend the pain of slavery. This cross-platform campaign includes three original captivating videos, exclusive interviews with the dynamic cast and a one of a kind look at Barry Jenkin’s unique directorial vision. Additionally, it lays track to Thuso Mbedu’s incredible performance as a powerhouse complex character. 1. https://variety.com/2021/biz/news/reimagining-history-slavery-through-fantastical-realism-1234981603/ 2. https://variety.com/2021/biz/news/the-underground-railroad-thuso-mbedu-personal-trauma-1234985642/ 3. https://variety.com/2021/biz/news/meet-the-cast-amazon-prime-videos-the-underground-railroad-1234986164/
How Sinai Health helped me through my high-risk pregnancy: Today's Parent + Sinai Health How Sinai Health helped me through my high-risk pregnancy
Publisher: Today's Parent
Advertiser: Sinai Health
Courtney was already considered high-risk before she was even pregnant. When she developed a super rare complication, she knew she’d need exceptional care to deliver her baby safely. If you need a team of caregivers that knows a lot about pregnancy and providing care for complex cases, Mount Sinai Hospital is that place. More than seven thousand babies are born each year at Mount Sinai, and two-thirds of those are high-risk. Follow Courtney’s journey in this piece that was so engaging with readers that it won the “Highest Active Time Award for branded content in Q2 2021”.
Eat Play Stay Alberta: Postmedia + Eat, Play, Stay Alberta Eat Play Stay Alberta
Publisher: Postmedia
Advertiser: Eat, Play, Stay Alberta
The COVID-19 pandemic hit Alberta businesses hard, particularly in the tourism and hospitality industries. With many people staying close to home for thepast year, including international tourists, local businesses need a boost. With vaccinations progressing, there are glimmers of a brighter future in 2021. Surveys from Expedia and Statistics Canada pointed to more interest in local travel this year, particularly between May and September. Eat, Play, Stay Alberta was a new digital opportunity from Postmedia for small businesses in the tourism and hospitality sectors to appeal to locals. Custom digital pages on the Calgary Herald and Edmonton Journal shared with readers stories and sponsored profiles about local businesses, including deals andenticements for consumers staying close to home. Created by Postmedia's commercial content division, Content Works.
Between buzzwords and boardrooms: The state of sustainability: Axios + Cognite Between buzzwords and boardrooms: The state of sustainability
Publisher: Axios
Advertiser: Cognite
Axios' Smart Brevity Studio partnered with The Harris Poll to create a first-to-market campaign leveraging original research and thought leadership, showing what energy leaders really think about the transition to sustainability. Includes interactive data visualizations and testimonials.
Authentic Korean Cuisine Tour : Narcity + Korea Tourism Authentic Korean Cuisine Tour
Publisher: Narcity
Advertiser: Korea Tourism
At Narcity, we’re experts at unearthing those local hidden gems that have the most mouthwatering dishes. It only made sense, for our partnership with Korea Tourism, to do a series of articles, driving awareness not only on Korean cuisine but on discovering the local spots where our audience can find some of their new favourite dishes for themselves. We also created two episodes of our beloved series, Good Bites, where a Vancouver and a Montreal host got to discover some of the tastiest Korean must-eat spots in some of Canada’s most vibrant cities. These videos generated over 248,000 impressions, and 48,000 views!
Rachel Zoe Gives You 5 Style Tips To Bring Out Your Inner Villainess, Inspired by Disney's Cruella: The Zoe Report + Disney Rachel Zoe Gives You 5 Style Tips To Bring Out Your Inner Villainess, Inspired by Disney's Cruella
Publisher: The Zoe Report
Advertiser: Disney
Whose signature style is black and white and undeniably red-hot? Cruella de Vil, of course! The devilishly divine Disney villainess headed back to the big screen in Cruella, in theaters and on Disney+ with Premier Access on May 28 and The Zoe Report was there to provide fashion inspiration to bring out your inner Villainess. The partnership between Disney and Bustle Digital Media was so popular it was awarded the “most read piece of branded content in Q2 2021”.
PUMA’s New Mayze Sneakers Serve Big Platform Energy: NYLON + PUMA PUMA’s New Mayze Sneakers Serve Big Platform Energy
Publisher: NYLON
Advertiser: PUMA
While sneaker culture has historically been a bit of a boys’ club, a shift toward the celebration of women in the sneaker-sphere has never been more apparent. Puma has been leading that charge through high-profile collaborations with inspiring women, its “She Moves Us” initiative, and sought-after silhouettes that fly off the shelves and straight into double-tap-worthy selfies. Puma’s latest drop, the Mayze, is a chunky, creeper-style sneaker that proves that the brand is serious about giving women what they actually want from a shoe. The brand says it drew from a mix of “archive inspirations and contemporary Puma classics” to design the sneaker, which is “made for those who embrace the spotlight” — just like Dua Lipa, who was first announced as the face of Puma last November. PUMA partnered with NYLON to highlight what Dua Lipa and three other women love about the new line. NYLON’s audience was so drawn to the story that the branded content piece walked away with the award for the highest level of direct traffic in Q2 2021.
How 3 People Are Leading a Legacy Against Cardiovascular Disease: New York Times + Novartis How 3 People Are Leading a Legacy Against Cardiovascular Disease
Publisher: New York Times
Advertiser: Novartis
When one person has a heart attack or stroke, it can alter the course of generations. In this piece from T Brand Studio and Novartis, you’ll find the stories of three people with cardiovascular disease who each faced distinct but all-too-common obstacles — unconscious bias, a family history of cardiovascular disease, poor access to healthy food as a child. They each took a pledge to lead a legacy of fewer lives lost to cardiovascular disease.
In The Valley of Sin: New York Post + Fox Nation In The Valley of Sin
Publisher: New York Post
Advertiser: Fox Nation
Fox Nation's new docuseries 'In The Valley of Sin' tells the story of the 1994 police probe into a child sex abuse ring known as "The Circle" in Wenatchee, Washington. After parents were thrown in jail and dozens of children were put in foster care, it was discovered that there was no such ring. Post Studios created a branded content article with Fox Nation to give readers a taste of the true story behind the docuseries. The article dove into some of the main storylines as well as introduced some of the key figures featured within the docuseries. The New York Post's audience of true crime readers found this content very engaging as they prepared to stream 'In The Valley of Sin' on Fox Nation. This branded content piece broke an internal record for the highest amount of page views earned by a standard branded content piece.
Art + Technology Season 4: Bloomberg + Hyundai Art + Technology Season 4
Publisher: Bloomberg
Advertiser: Hyundai
In Art + Technology Season 4 we meet 60 incredible pioneers and contemporary artists as we travel through the past, present and future of today’s most incredible technologies.
Open Up: Yahoo + Made of Millions Open Up
Publisher: Yahoo
Advertiser: Made of Millions
Launched during Mental Health Awareness Month and made in partnership with global advocacy non-profit, Made of Millions, Open Up is a resource center that featured a new augmented reality experience created to destigmatize mental health and strengthen community. RYOT Studio collaborated with Artist, Ian Woods, on custom AR filters which allowed users to record their story that then became part of a larger mosaic picture. This AR Mosaic is then placed into the user’s space where users can spin and zoom to explore other submissions to showcase digital community and allyship around mental health awareness.
Chicago Strong: Healthcare Heroes: Chicago Strong + Jewel Osco Chicago Strong: Healthcare Heroes
Publisher: Chicago Strong
Advertiser: Jewel Osco
The COVID-19 pandemic changed the world. In this episode of Chicago Strong, we recognize and celebrate the many Jewel-Osco pharmacists who rose to the challenge — remaining committed to customers, the community and a cause bigger than themselves.
Atlanta Business Insights: Business Journals + Truist Atlanta Business Insights
Publisher: Business Journals
Advertiser: Truist
Truist, the merger of BB&T and SunTrust, capitalized on The Business Journals’ powerful local brands and alignment with the bank’s footprint across 20 cities to develop a thought leadership and branding campaign to ingrain the Truist brand to local customers. The campaign consisted of 128 articles, with extra emphasis in priority markets, covering critical business topics such as retention/acquisition, cash flow, supply chain lessons, and cyber insurance among others. Local bank executives provided their expertise and insights to develop strong, local connections with The Business Journals readership, which consists of 79% business decision makers.
BFFs Really are the Best: Hello Giggles + L'Oreal BFFs Really are the Best
Publisher: Hello Giggles
Advertiser: L'Oreal
Maybelline New York partnered with Foundry to generate awareness about the Instant Age Rewind Eraser Dark Circles Treatment Concealer. Inspired by National Best Friend's Day, Foundry designed a premium article for HelloGiggles that featured two dynamic pairs of BFFs and custom photography. The longtime friends reminisced about their favorite moments together and shared how they use Instant Age Rewind Eraser Dark Circles Treatment Concealer to recreate their favorite beauty looks.
Lord Jones Sunday Sessions with Flying Lotus: Pitchfork + Lord Jones Lord Jones Sunday Sessions with Flying Lotus
Publisher: Pitchfork
Advertiser: Lord Jones
Pitchfork partnered with Lord Jones to bring viewers aa concert film experience set in a fantastical bathroom featuring en elevated set from Flying Lotus.
How the moon’s departure from Earth inspires a Hong Kong artist: South China Morning Post + Audemars Piguet How the moon’s departure from Earth inspires a Hong Kong artist
Publisher: South China Morning Post
Advertiser: Audemars Piguet
The moon is slowly moving away from our planet, but is at the heart of Phoebe Hui’s new installation – the first Audemars Piguet Art Commission to be shown in Asia. Dive into her creative process through this multimedia experience produced by SCMP's Morning Studio.
Dream Destinations: The Seattle Times + Qatar Airways Dream Destinations
Publisher: The Seattle Times
Advertiser: Qatar Airways
As the newly vaccinated start to contemplate a world without (as many) restrictions, travel inevitably springs to mind. We have spent the last year dreaming of escaping and even if readers aren't quite ready to board that plane yet, this interactive content allows them to momentarily escape. If only for a few minutes, Qatar's destinations invite the excitement of what exploring these incredible destinations would feel like! We knew imagery and movement would be key here. With such beautiful destinations, much of the storytelling leans on being able to view the sights and treasures, paired with first hand experience from local influential voices and safety recommendations from credible sources such as the US Department of State.
Asset bubbles — it could be déjà vu all over again: CNBC + iCapital Network Asset bubbles — it could be déjà vu all over again
Publisher: CNBC
Advertiser: iCapital Network
Investors continue to pour cash into the stock market, lifting equity prices to record levels. However, cautionary signals are flashing, and they call to mind the bursting of prior bubbles in which investor optimism exceeded investment fundamentals. In a time of eye-popping valuations, it is more important than ever that investors pay close attention to the fundamentals and pursue a diversified portfolio. This well-researched pice from CNBC and iCapital Network helps the investor audience navigate the ongoing risk of asset bubbles.
Beauty Secrets: Vogue + Glossier Beauty Secrets
Publisher: Vogue
Advertiser: Glossier
Actress-Singer-Songwriter Olivia Rodrigo shares her personal beauty routine. This branded episode of the popular Vogue series has amassed over 8M organic views and reached #5 on YouTube trending.
Thirsty for Adventure: SheKnows + Stanley Thirsty for Adventure
Publisher: SheKnows
Advertiser: Stanley
In this immersive digital destination for Stanley, SheKnows aggregated product reviews, hydration tips, influencer posts, gift guides and video content in a rich storytelling experience.
Pour des blancs et des rouges plus verts (For greener whites and reds): La Presse + Dandurand Pour des blancs et des rouges plus verts (For greener whites and reds)
Publisher: La Presse
Advertiser: Dandurand
Sustainability is part of Torres’ DNA, a wine producer in the Penedès region, located south of Barcelona. Published on Earth Day 2021, this branded content piece demonstrated how the Torres family operates in an environmentally friendly matter, and showcasing all their efforts to encourage sustainable development within their industry.
Amber, Emerald, Sapphire, and Amethyst: Vogue + Transitions Amber, Emerald, Sapphire, and Amethyst
Publisher: Vogue
Advertiser: Transitions
Part 1 of a 4-part film series, in which each installment is inspired by one of the colors of Transitions’ Signature GEN 8 lenses. The result is a stylish visual experiment that captures the mood and light quality of amber, emerald, sapphire, and amethyst, as seen through the eyes of creative New Yorkers.
The Rematch You've Been Waiting For: New York Post + ESPN The Rematch You've Been Waiting For
Publisher: New York Post
Advertiser: ESPN
Ahead of the highly anticipated rematch between Kamaru Usman and Jorge Masvidal 2, Post Studios gave readers everything they needed to know before tuning in on ESPN+. This branded content article highlighted the lineup of all UFC 261 matches as well as stats and information on each fighter. The New York Post's audience of sports enthusiasts found this content very engaging, learning exactly what was at stake for each competitor before watching the event on ESPN+.
The New Diesel Capsule Collection: Vogue + Diesel The New Diesel Capsule Collection
Publisher: Vogue
Advertiser: Diesel
Celebrity stylist Mel Ottenberg discusses how 90's-era New York City shaped the new Diesel collection.
Power to the Plants: PARENTS + Herbal Essences Power to the Plants
Publisher: PARENTS
Advertiser: Herbal Essences
Foundry joined forces with Herbal Essences to help promote their bio:renew line of shampoos and conditioners. One of the goals was to highlight the real botanical-based formulas which are endorsed by Royal Botanic Gardens, Kew. Another was to spotlight the brand's commitment to sustainability efforts: Herbal Essences partnered with The Nature Conservancy to help restore national forests as part of its Renew the Forest initiative and is continuing its ongoing work with TerraCycle®. An advertorial in the May issue of Parents and an immersive tentpole rooted in Parents with supporting articles in the voices of Real Simple and Better Homes & Gardens brought each of Herbal Essences' goals to life. Content also provided resources, insights, and lifestyle education to inspire consumers to harness the power of plants in their daily routine, and to take care of themselves, their homes, and our planet. Content leveraged custom animations and illustrations.
“Sapphire,” Featuring Lauren Bille: Vogue + Transitions “Sapphire,” Featuring Lauren Bille
Publisher: Vogue
Advertiser: Transitions
Never one to bend to someone else’s rules, Allbodies Co-Founder & CEO Lauren Bille makes a case for visualizing your own ambitious path, no matter how daunting it might feel. Donning light activated sapphire style color Transitions® lenses, Lauren guides us through her inspiration process — as well as her city.
How Jalen Hurts Spent His First $1M in the NFL | GQ Sports, My First Million Presented by Straight Talk Wireless: GQ + Straight Talk Wireless How Jalen Hurts Spent His First $1M in the NFL | GQ Sports, My First Million Presented by Straight Talk Wireless
Publisher: GQ
Advertiser: Straight Talk Wireless
Philadelphia Eagles quarterback Jalen Hurts' started cutting grass in the sixth grade. Now he's on a four-year $6.02 rookie contract after being selected by the Eagles in the second round of the 2020 NFL Draft. From $30K on living expenses to $60K on his sister's tuition, find out everything Jalen Hurts spent the first million dollars in the NFL on. Presented by Straight Talk Wireless
Your Day, Your Style: The Knot + Men's Wearhouse Your Day, Your Style
Publisher: The Knot
Advertiser: Men's Wearhouse
A one-stop-shop for wedding suit and tuxedo advice, this interactive hub houses all of The Knot's content created for Men’s Wearhouse, including a quiz, style tips, and trends and ideas for making your wedding suit or tux uniquely your own. It also features a shoppable carousel of wedding day looks, social media integration and a helpful timeline to plan out your attire rental step by step.
What should you feed your picky eater tonight?: The Kitchn + Prego What should you feed your picky eater tonight?
Publisher: The Kitchn
Advertiser: Prego
In this partnership with Prego, Kitchn guides readers through an interactive flowchart to find the perfect dinner recipe for sneaking in more veggies and protein for picky eaters. Kitchn’s gorgeous recipe generator provides a creative alternative to a landing page and allows readers to engage with the content instead of simply reading about kid-approved foods.
This non-invasive treatment can strengthen your whole core and improve your sex life: New York Post + Dr. Halaas This non-invasive treatment can strengthen your whole core and improve your sex life
Publisher: New York Post
Advertiser: Dr. Halaas
Post Studios wrote a detailed article explaining the key benefits of BTL's Core to Floor therapy and included recommendations and quotes from Dr. Halaas, a renowned facial plastic surgeon in New York City, and Paulina Porizkova, actress, author, and supermodel. Our health and wellness-conscious readers found the content very engaging, resulting in a strong CTR that drove traffic to Dr. Halaas's website and BTL to learn more.
Hasan Minhaj and Vince Staples Have an Epic Conversation: GQ + Spotify Hasan Minhaj and Vince Staples Have an Epic Conversation
Publisher: GQ
Advertiser: Spotify
The goal of the video was to promote the new Barack Obama x Bruce Springsteen podcast, Renegades, through one of GQ's most successful original shows, Epic Conversations.
Moving Forward: Realtor.com + Penske Moving Forward
Publisher: Realtor.com
Advertiser: Penske
In 2021’s hot housing market, people were on the move—across the country, around the corner, from cities to suburbs, and everywhere in between. With health and safety still top of mind, new working schedules, and new family members (including the four-legged variety) to consider, Realtor.com & Penske went straight to the source to inspire home shoppers to consider a DIY move. In a series of personal interviews, we heard from a diverse cast of real people who took on a DIY move with Penske. They shared the warm, funny, quirky, and sometimes emotional moments from their move, and their advice for others dreaming of their next destination. Illustrated renderings of real photos from our interviewees further drove home the cherished memories that come with Moving Forward.
L’histoire inspirante d’une proche aidante (The inspiring story of a caregiver): La Presse + Bristol Meyers Squibb L’histoire inspirante d’une proche aidante (The inspiring story of a caregiver)
Publisher: La Presse
Advertiser: Bristol Meyers Squibb
April 6th is National Caregiver Day in Canada. Caregivers play an integral role in society. In this branded content article, Bristol Myers Squibb Canada shared a story about one employee who is currently a caregiver in her personal life. It was important to demonstrate that being a caregiver helps employees relate to all patients and family members living with serious diseases, also helps them bring their caring nature to work regardless of their role or profession within the organization.
Meet The Challenge All Stars: New York Post + Paramount Meet The Challenge All Stars
Publisher: New York Post
Advertiser: Paramount
Paramount+ hosted the premiere of The Challenge: All Stars where fan favorites of the hit MTV show reunited to take part in a physical and emotional competition. In a premium branded content piece, Post Studios introduced these All Stars to our readers while taking a look back on their past challenges. This custom, edge-to-edge experience showcased All Stars trading cards accompanied by images and stats with fun, animated elements to make the content pop. The article outlined each contestant's previous performance from the show as well as what they’ve been up to since their last tv appearance. This engaging campaign drove users to the Paramount+ website as well as a trailer to get a taste of all the action on The Challenge: All Stars.
Island Lake Lodge: Only 10 Miles From Town But Feels Far From Civilization: Avenue Magazine + Island Lake Lodge Island Lake Lodge: Only 10 Miles From Town But Feels Far From Civilization
Publisher: Avenue Magazine
Advertiser: Island Lake Lodge
Located just outside the small mountain town of Fernie B.C, Island Lake Lodge is situated within 7,000 acres of private pristine wilderness. Guests travel through Mount Fernie Provincial Park, through old growth forests with 800-year-old cedar, spruce and Douglas fir trees. On arrival, guests find themselves removed from the modern world at this spectacular lodge setting, within the dramatic Lizard Range of the Rocky Mountains.
Discover East Hills Crossing: Avenue Magazine + East Hills Crossing Discover East Hills Crossing
Publisher: Avenue Magazine
Advertiser: East Hills Crossing
For more than 65 years, Minto Communities has been building new homes, condominiums and master-planned communities, with more than 3,500 homes planned for Calgary and the surrounding area. One of Minto Communities most exciting new projects is East Hills Crossing. This new transit-oriented community will be Calgary’s first privately funded LEED Neighborhood Development (ND), demonstrating its commitment to people and the planet.
Seeking Nature: Narcity + Mazda Seeking Nature
Publisher: Narcity
Advertiser: Mazda
In the Spring of 2021, Narcity Media partnered with Mazda Canada to produce Seeking Nature, a campaign designed to help Canadians reconnect with nature in a way that would uplift their state of well-being. The campaign included an article series, a bilingual video series of four episodes titled Out Of Office / Mode Avion, central branded hubs (EN & FR), and a national contest Through captivating storytelling and imagery, this campaign reminded our community of the importance of taking time to reconnect with nature, especially in the aftermath of Covid. We provided readers and watchers with inspiring ways to plan their next nature adventure, through fun activities, compelling routes and by sharing tips for making their experience one of a kind. Overall, Seeking Nature generated amazing results, including 118,586 unique pageviews, 4,867 clicks within the articles, 2.9M social impressions, 23,349 total campaign video views and 24,700 entries on the national contest.
St-Hubert dévoile son nouveau poulet frit pour un temps limité et tu dois essayer ça: Narcity + St. Hubert St-Hubert dévoile son nouveau poulet frit pour un temps limité et tu dois essayer ça
Publisher: Narcity
Advertiser: St. Hubert
Récemment, St-Hubert a ajouté une nouvelle offre à son menu qui ne passe définitivement pas inaperçue. En effet, tu pourras profiter d'un délicieux poulet frit lors de ta prochaine commande pour emporter, à livrer, ou à déguster sur place, mais seulement pour un temps limité!
When is the right time to buy a home?: USA Today + Rocket Mortgage When is the right time to buy a home?
Publisher: USA Today
Advertiser: Rocket Mortgage
Here’s a reality about real estate: People buy and sell homes all the time. For most people, making the decision about the right time to buy is a balance of analyzing what’s going on in the market and what’s going on in your personal life. Is your family quickly outgrowing a tiny, one-bedroom apartment or do you need more space for working from home? There are market factors that can sway your decision one way or another, such as inventory or interest rates. This educational piece from USA Today and Rocket Mortgage helps guide potential homebuyers through the process.
Audience Activations: Verizon Media + Dell Audience Activations
Publisher: Verizon Media
Advertiser: Dell
Dell partnered with Verizon Media on a series of Interactive Articles across multiple publishers, including TechCrunch and Engadget, designed to reach different audiences on topics ranging from small business, STEM, and this feature on gaming. Through a combination of interviews, audio clips, and gaming setups, users could discover why the PC is gaming’s most personal platform.
The Human Toll: Vanity Fair + PAX Labs The Human Toll
Publisher: Vanity Fair
Advertiser: PAX Labs
This series uncovers the multilayered effects of how the war on cannabis targeted Black America. Part 1 centers on the history of that war, revealing the inception point of the decades of strife that ensued. In Part 2, we learn about the heavy toll that communities of color often suffer — from endemic psychological trauma to mass incarceration. We are introduced to Corvain Cooper and Evelyn LaChapelle, both previously incarcerated for non-violent cannabis offenses, whose stories provide powerful testimony to the extent to which the deck is stacked against people of color. In Part 3, we witness Michael Thompson finally being released from prison after serving 25 years for a non-violent cannabis charge. Personal stories from Evelyn LaChapelle and Corvain Cooper, both also previously incarcerated for non-violent cannabis offenses, illustrate the harsh realities of re-entry into society and reveal how the punitive systems in place often have lifelong consequences.
A Living Room Makeover: MyDomaine + QVC A Living Room Makeover
Publisher: MyDomaine
Advertiser: QVC
MyDomaine takes the reader on a journey of moving from a Brooklyn apartment to a three bedroom home and all the interior decorating that comes with the new space. The piece uses smart, stylish choices from QVC and photography of the finished looks.
I Asked a Dermatologist to Rate My Oily Skin Routine—Her Tips Changed Everything: Byrdie + Neutrogena I Asked a Dermatologist to Rate My Oily Skin Routine—Her Tips Changed Everything
Publisher: Byrdie
Advertiser: Neutrogena
As a beauty editor who has worked in the industry for over 10 years, Faith Xue would like to think that she's pretty well-versed when it comes to skincare. When she noticed her skin looking duller than usual and starting to break out she turned to Dr. MichelleHenry for feedback on her current routine, as well as some life-changing cleansing tips that changed her routine—and her skin—for the better.
Creatives get creative: A stylist and photographer shares her tips for working from home: Globe and Mail + Crest Creatives get creative: A stylist and photographer shares her tips for working from home
Publisher: Globe and Mail
Advertiser: Crest
Product stylist and photographer Danielle Reynolds shares the details of her work from home routine as a solo creative. When there’s so little separation between work and life, self-care becomes a priority. The partnership with Crest and The Globe and Mail shines a light on the importance of consistent routines.
Peak TV Reaches New Heights With Paramount+: New York Times + Paramount Peak TV Reaches New Heights With Paramount+
Publisher: New York Times
Advertiser: Paramount
CBS All Access has become Paramount+. The streaming service is raising the bar with original programs including “The Good Fight,” the “Star Trek” Universe, “Why Women Kill,” “Kamp Koral: SpongeBob’s Under Years,” “The Real World Homecoming: New York,” and “For Heaven’s Sake.”
New Heights : Forbes + Office Depot New Heights
Publisher: Forbes
Advertiser: Office Depot
New Heights elevates Office Depot's content program by creating a dynamic, central destination for SMBs that combines the brand’s existing content with fresh branded content delivered in new and exciting formats. The campaign also effectively creates an ecosystem of thought leadership that exemplifies how Office Depot supports SMBs and entrepreneurs to reach New Heights with their businesses.
Date Night, Decided: This Flowchart Will Help You Actually Make a Plan: The Knot + Cuisinart Date Night, Decided: This Flowchart Will Help You Actually Make a Plan
Publisher: The Knot
Advertiser: Cuisinart
With more time at home, date nights are looking a bit different these days, and The Knot's couples are searching for new ways to stay entertained. In this interactive flowchart, readers are asked a series of questions to help them decide on their ideal date night, complete with a meal to make and an activity to try. Results include the Cuisinart product that’ll help make your date night dinner an easy success. This piece is part of a larger content partnership showcasing how Cuisinart products will come in handy in married life, encouraging couples to add them to their wedding registries. All of the content is housed here: https://www.theknot.com/cooking-with-cuisinart
Give Your Clean Kitchen a Finishing Touch in 15 Minutes: Apartment Therapy + Libman Give Your Clean Kitchen a Finishing Touch in 15 Minutes
Publisher: Apartment Therapy
Advertiser: Libman
This year, Apartment Therapy and Libman joined forces to present the Spring Cleaning Cure. Dedicated assignments like this one natively embed Libman into our most successful editorial franchise, offering both service and community to our audience.
A new kind of real estate brokerage is taking the hassle out of buying and selling a home: Toronto Life + Properly A new kind of real estate brokerage is taking the hassle out of buying and selling a home
Publisher: Toronto Life
Advertiser: Properly
Buying and selling a home isn’t always a smooth process. Staging your space to look its best can be costly and exhausting, and the uncomfortable but necessary step of showing your home to potential buyers can disrupt your life for days, weeks, or even months. Properly is a modern tech-enabled real estate brokerage that’s removing the headaches involved with the traditional way of buying and selling a home.
From the Desk of Detective Elliot Stabler: PEOPLE + NBC From the Desk of Detective Elliot Stabler