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How 3 People Are Leading a Legacy Against Cardiovascular Disease: New York Times + Novartis How 3 People Are Leading a Legacy Against Cardiovascular Disease
Publisher: New York Times
Advertiser: Novartis
When one person has a heart attack or stroke, it can alter the course of generations. In this piece from T Brand Studio and Novartis, you’ll find the stories of three people with cardiovascular disease who each faced distinct but all-too-common obstacles — unconscious bias, a family history of cardiovascular disease, poor access to healthy food as a child. They each took a pledge to lead a legacy of fewer lives lost to cardiovascular disease.
Hasan Minhaj and Vince Staples Have an Epic Conversation: GQ + Spotify Hasan Minhaj and Vince Staples Have an Epic Conversation
Publisher: GQ
Advertiser: Spotify
The goal of the video was to promote the new Barack Obama x Bruce Springsteen podcast, Renegades, through one of GQ's most successful original shows, Epic Conversations.
Meet The Challenge All Stars: New York Post + Paramount Meet The Challenge All Stars
Publisher: New York Post
Advertiser: Paramount
Paramount+ hosted the premiere of The Challenge: All Stars where fan favorites of the hit MTV show reunited to take part in a physical and emotional competition. In a premium branded content piece, Post Studios introduced these All Stars to our readers while taking a look back on their past challenges. This custom, edge-to-edge experience showcased All Stars trading cards accompanied by images and stats with fun, animated elements to make the content pop. The article outlined each contestant's previous performance from the show as well as what they’ve been up to since their last tv appearance. This engaging campaign drove users to the Paramount+ website as well as a trailer to get a taste of all the action on The Challenge: All Stars.
Island Lake Lodge: Only 10 Miles From Town But Feels Far From Civilization: Avenue Magazine + Island Lake Lodge Island Lake Lodge: Only 10 Miles From Town But Feels Far From Civilization
Publisher: Avenue Magazine
Advertiser: Island Lake Lodge
Located just outside the small mountain town of Fernie B.C, Island Lake Lodge is situated within 7,000 acres of private pristine wilderness. Guests travel through Mount Fernie Provincial Park, through old growth forests with 800-year-old cedar, spruce and Douglas fir trees. On arrival, guests find themselves removed from the modern world at this spectacular lodge setting, within the dramatic Lizard Range of the Rocky Mountains.
Discover East Hills Crossing: Avenue Magazine + East Hills Crossing Discover East Hills Crossing
Publisher: Avenue Magazine
Advertiser: East Hills Crossing
For more than 65 years, Minto Communities has been building new homes, condominiums and master-planned communities, with more than 3,500 homes planned for Calgary and the surrounding area. One of Minto Communities most exciting new projects is East Hills Crossing. This new transit-oriented community will be Calgary’s first privately funded LEED Neighborhood Development (ND), demonstrating its commitment to people and the planet.
Magic in a Glass: Food & Wine + Heritage is Great - United Kingdom Magic in a Glass
Publisher: Food & Wine
Advertiser: Heritage is Great - United Kingdom
What do you do when you can’t travel to Scotland? You bring Scotland to you in the form of that amber Magic in a Glass, single malt Scotch Whisky. In a series of five hosted videos plus one intriguing feature article, the Foundry—in partnership with DEFRA and the Scotch Whisky Association—encouraged consideration for single malt Scotch and (eventual) travel to Scotland. In the article, we united the key themes of quality, diversity, inclusivity, and heritage under the banner of sustainability, while extolling the virtues and differentiators of Scotland’s five great whisky regions. The videos then broke out those big ideas into individual stories. All content lives inside a custom microsite on foodandwine.com, providing a full-circle experience: once someone reads the feature and decides they want to learn more about the magic of single malt, they need only to look to the videos to discover even more, and vice versa.
St-Hubert dévoile son nouveau poulet frit pour un temps limité et tu dois essayer ça: Narcity + St. Hubert St-Hubert dévoile son nouveau poulet frit pour un temps limité et tu dois essayer ça
Publisher: Narcity
Advertiser: St. Hubert
Récemment, St-Hubert a ajouté une nouvelle offre à son menu qui ne passe définitivement pas inaperçue. En effet, tu pourras profiter d'un délicieux poulet frit lors de ta prochaine commande pour emporter, à livrer, ou à déguster sur place, mais seulement pour un temps limité!
When is the right time to buy a home?: USA Today + Rocket Mortgage When is the right time to buy a home?
Publisher: USA Today
Advertiser: Rocket Mortgage
Here’s a reality about real estate: People buy and sell homes all the time. For most people, making the decision about the right time to buy is a balance of analyzing what’s going on in the market and what’s going on in your personal life. Is your family quickly outgrowing a tiny, one-bedroom apartment or do you need more space for working from home? There are market factors that can sway your decision one way or another, such as inventory or interest rates. This educational piece from USA Today and Rocket Mortgage helps guide potential homebuyers through the process.
Audience Activations: Verizon Media + Dell Audience Activations
Publisher: Verizon Media
Advertiser: Dell
Dell partnered with Verizon Media on a series of Interactive Articles across multiple publishers, including TechCrunch and Engadget, designed to reach different audiences on topics ranging from small business, STEM, and this feature on gaming. Through a combination of interviews, audio clips, and gaming setups, users could discover why the PC is gaming’s most personal platform.
The Human Toll: Vanity Fair + PAX Labs The Human Toll
Publisher: Vanity Fair
Advertiser: PAX Labs
This series uncovers the multilayered effects of how the war on cannabis targeted Black America. Part 1 centers on the history of that war, revealing the inception point of the decades of strife that ensued. In Part 2, we learn about the heavy toll that communities of color often suffer — from endemic psychological trauma to mass incarceration. We are introduced to Corvain Cooper and Evelyn LaChapelle, both previously incarcerated for non-violent cannabis offenses, whose stories provide powerful testimony to the extent to which the deck is stacked against people of color. In Part 3, we witness Michael Thompson finally being released from prison after serving 25 years for a non-violent cannabis charge. Personal stories from Evelyn LaChapelle and Corvain Cooper, both also previously incarcerated for non-violent cannabis offenses, illustrate the harsh realities of re-entry into society and reveal how the punitive systems in place often have lifelong consequences.
A Living Room Makeover: MyDomaine + QVC A Living Room Makeover
Publisher: MyDomaine
Advertiser: QVC
MyDomaine takes the reader on a journey of moving from a Brooklyn apartment to a three bedroom home and all the interior decorating that comes with the new space. The piece uses smart, stylish choices from QVC and photography of the finished looks.
I Asked a Dermatologist to Rate My Oily Skin Routine—Her Tips Changed Everything: Byrdie + Neutrogena I Asked a Dermatologist to Rate My Oily Skin Routine—Her Tips Changed Everything
Publisher: Byrdie
Advertiser: Neutrogena
As a beauty editor who has worked in the industry for over 10 years, Faith Xue would like to think that she's pretty well-versed when it comes to skincare. When she noticed her skin looking duller than usual and starting to break out she turned to Dr. MichelleHenry for feedback on her current routine, as well as some life-changing cleansing tips that changed her routine—and her skin—for the better.
Creatives get creative: A stylist and photographer shares her tips for working from home: Globe and Mail + Crest Creatives get creative: A stylist and photographer shares her tips for working from home
Publisher: Globe and Mail
Advertiser: Crest
Product stylist and photographer Danielle Reynolds shares the details of her work from home routine as a solo creative. When there’s so little separation between work and life, self-care becomes a priority. The partnership with Crest and The Globe and Mail shines a light on the importance of consistent routines.
Peak TV Reaches New Heights With Paramount+: New York Times + Paramount Peak TV Reaches New Heights With Paramount+
Publisher: New York Times
Advertiser: Paramount
CBS All Access has become Paramount+. The streaming service is raising the bar with original programs including “The Good Fight,” the “Star Trek” Universe, “Why Women Kill,” “Kamp Koral: SpongeBob’s Under Years,” “The Real World Homecoming: New York,” and “For Heaven’s Sake.”
Give Your Clean Kitchen a Finishing Touch in 15 Minutes: Apartment Therapy + Libman Give Your Clean Kitchen a Finishing Touch in 15 Minutes
Publisher: Apartment Therapy
Advertiser: Libman
This year, Apartment Therapy and Libman joined forces to present the Spring Cleaning Cure. Dedicated assignments like this one natively embed Libman into our most successful editorial franchise, offering both service and community to our audience.
A new kind of real estate brokerage is taking the hassle out of buying and selling a home: Toronto Life + Properly A new kind of real estate brokerage is taking the hassle out of buying and selling a home
Publisher: Toronto Life
Advertiser: Properly
Buying and selling a home isn’t always a smooth process. Staging your space to look its best can be costly and exhausting, and the uncomfortable but necessary step of showing your home to potential buyers can disrupt your life for days, weeks, or even months. Properly is a modern tech-enabled real estate brokerage that’s removing the headaches involved with the traditional way of buying and selling a home.
How Canadian filmmaker and environmentalist Julia Barnes decided to take on renewable energy with Bright Green Lies: Globe and Mail + Bright Green Lies How Canadian filmmaker and environmentalist Julia Barnes decided to take on renewable energy with Bright Green Lies
Publisher: Globe and Mail
Advertiser: Bright Green Lies
Renewable energy sources like wind and solar have long been seen as the key to reversing climate change. But a new documentary from Toronto-based environmentalist and filmmaker Julia Barnes challenges that notion. In Bright Green Lies, Barnes’ second film based on a forthcoming book of the same name, the award-winning filmmaker highlights the environmental costs that come with building out renewable infrastructure.
Technology Vision 2021: CNBC + Accenture Technology Vision 2021
Publisher: CNBC
Advertiser: Accenture
After the huge disruptions caused by the COVID-19 crisis in 2020, companies are looking to get back on course and, importantly, build for the future. While it will be tempting for companies to retreat to what they know, 2020 brought the need for a different path to light. If businesses continue to have a clear-eyed perspective and sharp focus on their expedited digital transformations, they can emerge as Masters of Change and the new leaders.
Everyone should know the signs of a scam: Orlando Sentinel + Western Union Everyone should know the signs of a scam
Publisher: Orlando Sentinel
Advertiser: Western Union
Unfortunately, more and more Americans are becoming victims to money transfer fraud. This infographic, sponsored by Western Union, aims to educate readers on the most common scams and provide tips for how to avoid being dupped by evil doers.
Super-charged operations set to fuel a $5 trillion sprint into the future: CNBC + Accenture Super-charged operations set to fuel a $5 trillion sprint into the future
Publisher: CNBC
Advertiser: Accenture
Visionary leaders racing against the clock of high-octane change have stopped tinkering under the hood to reach the fast lane — and are instead pressing the pedal on what Accenture estimates could be a $5.4 trillion engine of profitable growth.
Fjord Trends: A look at what's ahead for the future of business, technology and design: CNBC + Accenture Fjord Trends: A look at what's ahead for the future of business, technology and design
Publisher: CNBC
Advertiser: Accenture
Across Fjord Trends 2021, the over-arching theme is mapping out new territory. With the events of 2020 upending so much of what we took for granted, we now need to look ahead with focus and a desire to help people solve their challenges on their own terms. In many ways, the 21st century starts now.
The History of Psychedelics (2 Part Series): Visual Capitalist + Tryp Therapeutics The History of Psychedelics (2 Part Series)
Publisher: Visual Capitalist
Advertiser: Tryp Therapeutics
In partnership with Tryp Therapeutics, Visual Capitalist created this data-driven content series that showcases the history of psychedelics and explores how they became a breakthrough medicine with an estimated $100 billion addressable market.
6 Brunch Recipes: USA Today + ALDI 6 Brunch Recipes
Publisher: USA Today
Advertiser: ALDI
There’s nothing quite like a Sunday brunch. It’s the perfect excuse to take it slow in the morning and indulge in both sweet and savory dishes. From frittatas to French toast, ALDI and USA Today highlight tasty dishes inspired by fresh seasonal flavors.
Calling all conscious travellers! Redefine local adventure through responsible travel in this limitless B.C. region: Vancouver is Awesome + Cariboo Chilcotin Coast Calling all conscious travellers! Redefine local adventure through responsible travel in this limitless B.C. region
Publisher: Vancouver is Awesome
Advertiser: Cariboo Chilcotin Coast
The Cariboo Chilcotin Coast is the heart of B.C.'s wild. Framed by rolling hills and coastal mountain ranges, the province’s untamed frontier is bursting with diverse landscapes and ecosystems, abundant nature and wildlife, and rich history and culture. This rticle from Vancovuer is Awesome helps readers learn how to travel responsibly within B.C.'s Cariboo Chilcotin Coast so they'll be prepared for local travel experiences when inter-community travel within the province is encouraged again.
Treating the heart and protecting the brain: Globe and Mail + Montreal Heart Institute Treating the heart and protecting the brain
Publisher: Globe and Mail
Advertiser: Montreal Heart Institute
Atrial fibrillation (AF), which manifests itself as irregular and often rapid heartbeats, is the most common heart rhythm disorder. About 200,000 people in Canada have AF. In response, the Montreal Heart Institute (MHI) is conducting a randomized controlled trial — the first of its kind — to look at the impact of prescribing blood thinners to AF patients under 62 years old.
My Goal This Year Is to Grow, Knowing Anything Can Happen: New York Times + Square My Goal This Year Is to Grow, Knowing Anything Can Happen
Publisher: New York Times
Advertiser: Square
The New York Times and Square tell the stories of 10 entrepreneurs and how they respond to knowing that now, more than ever, anything can happen. Explore this ode to small business owners and discover how 12 entrepreneurs are embracing the spirit of possibility.
Start Your Day the Plant-Based Way: Chatelaine + Silk Start Your Day the Plant-Based Way
Publisher: Chatelaine
Advertiser: Silk
Chatelaine partnered with Silk to curate a collection of morning recipes from smoothies to chia oatmeal, to crepes and latte's.
Seize the Daylight: The Washington Post + Discover Seize the Daylight
Publisher: The Washington Post
Advertiser: Discover
When we “sprang forward” on March 14 with Daylight Savings Time, we could have opted to be disgruntled by losing an hour of sleep, or inspired to embark on new activities during the extra hour of sunshine. As part of a multiplatform multimedia campaign showing that Discover is a trusted partner helping people accomplish positive goals, WP Creative Group and Discover collaborated on a homepage takeover on washingtonpost.com. It drove to a custom Daylight Savings hub, called "Seize the Daylight," where users could select activities to create a bright and cheerful plan for making the most of an extra hour of sunlight.
Landscapers know what it means to ‘work hard, feel good’: USA Today + Ferris Mowers Landscapers know what it means to ‘work hard, feel good’
Publisher: USA Today
Advertiser: Ferris Mowers
What does it meant to "work hard, feel good"? That's Ferris Mowers' mantra. GET Creative set out to profile a landscaper, Ferris' targeted customer, to understand how they embody those attributes and how the tools they use are critical.
Experts warn, get screenings now, even during COVID: Hartford Courant + Hartford Healthcare Experts warn, get screenings now, even during COVID
Publisher: Hartford Courant
Advertiser: Hartford Healthcare
While it may be tempting to skip screenings to avoid COVID-19 exposure, forgoing preventative care can be far more detrimental to your health than you might realize. This patient story punctuates this warning. We hope this story saves a life.
Help Communities Build Better: Avenue Magazine + Guidebook for Great Communities Help Communities Build Better
Publisher: Avenue Magazine
Advertiser: Guidebook for Great Communities
When it comes to designing unique neighbourhoods, residential input is essential.What do you love about your community? Is it the trees or the shopping area? What about the low-rise buildings with pitched roofs, terraces, patios or front porches? Or is it the landscaping that makes sidewalks and pathways more walkable and inviting? The Guidebook for Great Communities will change the way Calgary homes are built.
Calgary Homes & Design: Calgary Sun + Calgary Homes and Design Calgary Homes & Design
Publisher: Calgary Sun
Advertiser: Calgary Homes and Design
Calgary Homes & Design is a glossy print magazine and a special digital edition. The digital feature, built as a Ceros execution, is an engaging piece highlighting some of the top stories while featuring links to all the other stories and sponsors.
Modern Guide to Running: Outside + Under Armour Modern Guide to Running
Publisher: Outside
Advertiser: Under Armour
Modern Guide to Running is a year-long first-to-market campaign on Outside Online. The campaign's interactive hub is host to fifteen custom videos and four native articles with six additional articles and eighteen custom videos to come.
A Rising Social Media Star Shares Her Secrets For Creating Viral Visual Content: Bustle + Samsung A Rising Social Media Star Shares Her Secrets For Creating Viral Visual Content
Publisher: Bustle
Advertiser: Samsung
For most, creating viral content happens by accident, a random whim paired perfectly with a moment in the zeitgeist. Yet for others, creating viral content happens by design. Marina Williams definitely falls into the latter category. Bustle recently caught up with Williams to learn a bit more about what it takes to create viral images, simple tricks anyone can use to elevate their own content, and why Samsung Galaxy S21+ 5G is a seriously game-changing device you’ll want to have in your arsenal.
How to Elevate Your Cinematic Videos: Inverse + Samsung How to Elevate Your Cinematic Videos
Publisher: Inverse
Advertiser: Samsung
When you think of Hollywood special effects, you usually think of large-scale pyrotechnics, feats engineering, and CGI. But for innovative young photographers and videographers like Tyler Roth, all it takes is creativity and the right tools.
How One Utah-Based Photographer Found Inspiration At Home During Lockdown: Bustle + Samsung How One Utah-Based Photographer Found Inspiration At Home During Lockdown
Publisher: Bustle
Advertiser: Samsung
For Utah-based photography and rising social media star Marina Williams, 2020’s lockdown had an unexpected upside: she was forced to be creative in her home surroundings, making do with materials that were close at hand. Though she couldn’t be out in the world, she tried to maintain her creative spark, embracing spontaneous shoots with everyday props: picture frames to bring illustrations and painting into her photography; glasses of water to warp and distort her figures.
An Editor and Dermatologist Share Their Best Tips for Dry and Combination Skin: Byrdie + Neutrogena An Editor and Dermatologist Share Their Best Tips for Dry and Combination Skin
Publisher: Byrdie
Advertiser: Neutrogena
If you talk to any skincare expert, they’ll wax poetic about how everyone should have a routine tailored to their skin type. There’s a reason for that. Curating your daily regimen with products specifically made for your skin type makes it easier to target concerns and achieve your healthiest, happiest skin. That’s why Neutrogena® recently rolled out its Skin Balancing Line, a trio of cleansers that make it easy to care for your skin’s unique needs.
Have heart: How an organ transplant gave this 20-year-old her life back: Globe and Mail + Trillium Have heart: How an organ transplant gave this 20-year-old her life back
Publisher: Globe and Mail
Advertiser: Trillium
Maariyah Rahman was shocked when she was diagnosed with heart failure at age 20. Now, she’s sharing her story to advocate for organ donation. Maariyah’s hope is that more people will be inspired to act. More than 90 per cent of Ontarians are in favour of organ donation, yet only one in three have registered their consent to donate. Stories like Maariyah’s demonstrate how the simple act of signing up to be an organ donor can save a life.
Road Trip: Myrtle Beach: Winston-Salem Journal + Visit Myrtle Beach Road Trip: Myrtle Beach
Publisher: Winston-Salem Journal
Advertiser: Visit Myrtle Beach
Visit Myrtle Beach was looking for a unique way to highlight the benefits of road tripping to Myrtle Beach. In addition to traditional tourism content, this series includes a "road trip" feature designed to turn the road trip into an adventure filled with local treasures and the opportunity to make memories out of the journey. The series published in five Lee markets (with 5 variations of the road trip article). The Road Trip: Myrtle Beach series is presented in an interactive, image-driven presentation to illustrate the beauty of the Myrtle Beach area.
6 Reasons Every Woman Should Meet With A Financial Advisor: Bustle + Northwest Mutual 6 Reasons Every Woman Should Meet With A Financial Advisor
Publisher: Bustle
Advertiser: Northwest Mutual
There are tons of amazing milestones to celebrate this International Women’s Day, but on top of acknowledging the noteworthy achievements of womankind, it's also important to challenge existing gender bias and inequality. Luckily, Northwestern Mutual is committed to helping women take control of their money through financial planning — because there’s nothing more empowering than financial freedom.
Lil-lets Talk: All About Your Cycle : News24 + Lil-lets Lil-lets Talk: All About Your Cycle
Publisher: News24
Advertiser: Lil-lets
To break the silence around menstruation and address the taboos that still exist around it, we interviewed experts and celebrity Dineo Ranaka about periods at all life stages. It opened up discussion across all segments of society, without shame.
How to Build a PC for the First Time : IGN + Asus How to Build a PC for the First Time
Publisher: IGN
Advertiser: Asus
IGN UK partnered with tech giant ASUS to create a video that highlights how accessible the world of PC building can be for newcomers. Choosing a humanised, non-jargon approach, this popular video helped the client find a brand new audience.
Dominez l'hiver: La Presse + Subaru Dominez l'hiver
Publisher: La Presse
Advertiser: Subaru
In the March 3rd issue of La Presse+, the Studio XTRA La Presse published, in a dedicated tab, a 7 screen branded content piece created for the Québec Subaru Dealers Association. In this special issue, where winter is king, La Presse’s readers were able to read useful and relevant content about Subaru’s vehicles in general, symmetrical AWD technology, outdoor winter activities, as well as discover all the features of the new Outback 2021. All illustrated with breathtaking winter photos and using rich and interactive graphic design.
Philanthropist, avid traveler, and world record holder champions freedom of home dialysis: Houston Chronicle + Fresenius Kidney Care Philanthropist, avid traveler, and world record holder champions freedom of home dialysis
Publisher: Houston Chronicle
Advertiser: Fresenius Kidney Care
Tim Atkins is a busy man. At age 61, he keeps the same hectic schedule he has maintained for decades. He’s an international radio broadcaster on stations in South Africa and the Bahamas, a globetrotting mission worker, and a sponsor of children in developing countries, where he visits regularly. And at every stop, Atkins travels with one important item - the home dialysis machine that sustains his life. This is the story of Tim Atkins.
Life After Lymphoma: Maclean's + Lymphoma Canada Life After Lymphoma
Publisher: Maclean's
Advertiser: Lymphoma Canada
In 2018, diffuse large B-cell lymphoma (DLBCL) nearly robbed Charlotte of her life. Now, thanks to cell therapies, she’s savouring every moment.
Proceed with Confidence: Realtor.com + Rocket Mortgage Proceed with Confidence
Publisher: Realtor.com
Advertiser: Rocket Mortgage
Just in time for spring home buying season in 2021’s hot housing market, realtor.com and Rocket Mortgage teamed up to help home shoppers proceed with confidence on their path to homeownership. In an interactive format, home shoppers were invited to identify the obstacles standing in their way, then overcome them with tools and personalized advice from Rocket Mortgage and realtor.com. The tone of the campaign was empowering and advice-driven; realtor.com and Rocket Mortgage are trusted leaders when it comes to helping home shoppers find and finance a house that meets their needs.
One in ten people have unclaimed property, do you?: WCVB + Unclaimed Property Division One in ten people have unclaimed property, do you?
Publisher: WCVB
Advertiser: Unclaimed Property Division
Have you ever lost track of an account, a security, or paid a bill twice? It happens! One in ten people have unclaimed property. You might neglect to chase a check, forget about an account, or simply overpay a bill. Every year, the Treasury receives these funds when people lose track of them. Do you have unclaimed property? This article from the Unclaimed Preporty Division of The Department of the State Treasurer of Massachusetts gives you the details on how to find out.
Epic At-Home Movie Night: Entertainment Weekly + Walmart Epic At-Home Movie Night
Publisher: Entertainment Weekly
Advertiser: Walmart
Plussed-Up Experiences’ was a branded-content program that put Walmart’s shipping and delivery service product on the map, by showing how Walmart+ could give people time back and elevate the moments we cherish. In a truly cross-platform approach, we hit our audience through social, digital and offline media, and used our branded content to take Plussed-Up Experiences to an epic level. First, we asked our audience to enter our “Plus-Up” contest for a chance to bring back a beloved cancelled event. Then, we brought the event back in a big way—Halloween, Thanksgiving, and a deserving 15-year-old’s Quinceañera—with the help of celebrities, like Jason DeRulo, Marcus Samuelsson, and Sofia Reyes. This was supported by a series of highly interactive Premium Articles with embedded shoppable carts to drive purchase directly with Walmart+
Adding Pops of Green, with the Plant Kween: Real Simple + 3M Command Adding Pops of Green, with the Plant Kween
Publisher: Real Simple
Advertiser: 3M Command
When it comes to decorating your home, Command Brand products by 3M are creative solutions for hanging, draping, storing, displaying and organizing everything from photos to plants. To inspire our audiences with easy ideas using Command Brand, the Foundry executed a content strategy including 4 videos, 10 digital articles, Pinterest posts, 9 print advertorials and 3 custom ad units, across Better Homes & Gardens, Real Simple, Parents, Shape, Magnolia Journal, Reveal, and Sweet July. Bringing Command to the world of plants, we worked with Instagram sensation Christopher Griffin (AKA The Plant Kween) in a creative video celebrating the joy of plant curation with Command Brand, through her sequin-studded, high heel-wearing effervescent BIPOC and LGBTQ lens. From draping vines to displaying succulents, Plant Kween playfully explores brownstones and greenhouses alike.
Claw-ver Cat Rituals: Daily Paws + IAMS Claw-ver Cat Rituals
Publisher: Daily Paws
Advertiser: IAMS
Think about it—when all a cat does is eat, sleep, play, and chill out, these moments become pillars of daily life. How can you learn more about cat rituals and solidify your feline’s sense of happiness and belonging?
7 Playtime Activities That'll Inspire Creativity: PARENTS + Thomas & Friends 7 Playtime Activities That'll Inspire Creativity
Publisher: PARENTS
Advertiser: Thomas & Friends
What’s the best way to spark a child’s playtime imagination? Getting hands-on with inspiring Thomas & Friends™ toys and guides! From DIY projects to education-based objects, set the kiddos all aboard this interactive train track activity map that’ll send them full steam ahead to creativity. Mattel wanted to take Thomas from an old-world brand with limited current appeal that parents feel largely indifferent towards, to an updated classic that offers the unique mix of play and purpose through life skills that parents want for their child.
Learning to Love: PEOPLE + Colgate Learning to Love
Publisher: PEOPLE
Advertiser: Colgate
Meredith and Colgate partnered to create a series of serviceable & inspirational integrated content that positioned Colgate Renewal as the key to a revitalized smile through healthy gums.
Dial Up Your Resolutions: SHAPE + FiberOne Dial Up Your Resolutions
Publisher: SHAPE
Advertiser: FiberOne
Dial Up Your Resolutions played with the idea of “New Year, New You,” in a humorous way by putting engaging talent front and center, and Fiber and Protein One bars as the key tool in that journey. The campaign was anchored in our titular hero video series, wherein our celebrity hunk, Jonathan Bennett, hosted a fake telethon helping our audience identify easy ways to stick to their New Years resolutions. He got help from our celebrity trainer, Isaac Boots, who gave great tips on how to get moving as part of that journey. Fiber One was positioned by our hosts not only as the sponsor of the telethon, but one of the easy ways to eat better. We extended the ethos of our hero video series into a service-oriented tentpole with recipes, affirmations, and downloadables featuring our two hunky hosts, as well as talent-led social posts to create buzz.
Luxurious residences are setting a new standard of living in Langley : New West Record + Legacy on Park Avenue Luxurious residences are setting a new standard of living in Langley
Publisher: New West Record
Advertiser: Legacy on Park Avenue
Once in a while, a new building is raised that forever changes the landscape of a city—setting a new bar for quality, luxury and striking architecture. Welcome to JMC Properties’ Legacy on Park Avenue, a six-storey boutique CLT building in Langley unlike anything the city of Vancouver has ever experienced before.
Uncovering Hong Kong’s hidden history of printmaking: South China Morning Post + Hong Kong Heritage Museum Uncovering Hong Kong’s hidden history of printmaking
Publisher: South China Morning Post
Advertiser: Hong Kong Heritage Museum
This compelling video-led story focuses on Hong Kong artists who are keeping traditional printmaking alive -- in conjunction with two exhibitions at the Hong Kong Heritage Museum featuring rare works as well as experimental, contemporary pieces.
Jim Boeheim’s reflections on a four decade coaching career: USA Today + Ferris Mowers Jim Boeheim’s reflections on a four decade coaching career
Publisher: USA Today
Advertiser: Ferris Mowers
GET Creative, in partnership with Ferris Mowers, developed and produced a profile of heralded basketball coach Jim Boeheim. The work is associated with Ferris Mowers sponsorship of the USA TODAY Sports College Basketball Coaches Poll.
Hundreds of People Share This One Refrigerator, Thanks to Two Women Who Keep It Stocked: Well+Good + Target Hundreds of People Share This One Refrigerator, Thanks to Two Women Who Keep It Stocked
Publisher: Well+Good
Advertiser: Target
Instead of letting produce sit in your fridge and go to waste, what if there was an easy way to get extra food into the hands of people who needed it? That’s the premise behind The Friendly Fridge BX, a refrigerator on the sidewalk in the Bronx, New York where people can take what they need and leave what they don’t currently have a use for. The organizers, Sara Allen and Selma Raven, aim to fight food insecurity and support sustainability by making leftover food from restaurants and people’s home kitchens available to those who need it. For this campaign, Target’s goal was to amplify the voices of individuals making an impact on their local community through sustainability. They achieved that through highlighting The Friendly Fridge BX in a custom video on Well+Good showing how simple it can be to support your community and how empowering mutual aid can be. This is a piece of a bigger campaign with Leaf Group’s sites, including a custom video with Hunker.com.
Why These Four Watches Make Excellent Gifts: Gear Patrol + eBay Why These Four Watches Make Excellent Gifts
Publisher: Gear Patrol
Advertiser: eBay
We curated two experts who could speak authoritatively about why gifting watches is such a meaningful experience, and also highlighted their recommendation on which watch references are worth it. The video is a balance of lifestyle meets gift guide.
Becoming a valued member of the gaming community: Twitch + Ford Becoming a valued member of the gaming community
Publisher: Twitch
Advertiser: Ford
Ford was looking to get into gaming in a big way. The company’s products have been in video games before, but this was different. Ford teamed up with the hugely successful game, Rocket League, to create the first-of-its-kind, Ford + Rocket League Freestyle Invitational digital event. This brought together eight of the best freestylers to show off their most insane tricks for a panel of judges. The winner walked away with the grand prize, a real-life 2021 F-150. To top things off, players have been asking for an in-game pickup truck for years – Ford made it happen. What makes this so special? Rather than just create an exact replica of a real F-150, Ford designers and engineers came together with the Rocket League team, to create a one-of-a-kind F-150 Rocket League Edition. The first truck in-game from a real-world manufacturer.
Driven By Sound: Pitchfork + Lexus Driven By Sound
Publisher: Pitchfork
Advertiser: Lexus
In this series we follow Madlib and Kaytranada in conversation about their individual connections to vinyl as a physical medium, and how it impacts their music. Through this work together, we follow a behind the scenes look at the creation of the Lexus IS Wax Edition: a custom car with a functional in-car turntable - and a recording of a collaborative track.
A New Way of Banking Has Arrived: South China Morning Post + Mox A New Way of Banking Has Arrived
Publisher: South China Morning Post
Advertiser: Mox
A 5-month-old virtual bank, Mox, is revolutionising the Hong Kong customer experience. This creative infographic story with illustrations highlights how the new virtual bank empowers customers with smart banking, saving and spending.
The Summer of Tennis: Capturing the Epic in the Everyday: Nine + Samsung The Summer of Tennis: Capturing the Epic in the Everyday
Publisher: Nine
Advertiser: Samsung
With the aim of driving mass awareness and creating momentum around the launch of its new Galaxy Phone, Samsung and Nine partnered to create a multi-channel, premium partnership that highlighted the true power of commercial content. Leveraging the fame and excitement of one of Australia’s greatest sporting events – the Australian Open (AO) – this campaign successfully demonstrated the strength of positioning an international brand with a local major event. To launch, Nine created a series of lifestyle-based pieces that heroed the capability of the Samsung Galaxy S21’s camera within the context of amateur photography. This native story hit target within a week, almost doubling its traffic target, while the advertorial also outperformed. Nine then went on to create a series of “wrap-up” pieces from the AO, as well as a print execution in the SMH’s lifestyle insert magazine, Sunday Life. All digital pieces overperformed in regards to traffic targets. However, the ultimate success of this campaign was due to the creative alignment between Nine and Samsung. All imagery used in this campaign was shot by members of the Nine team on the ground at the AO using the new Samsung Galaxy S21 phone. Ultimately, this campaign effectively worked to demonstrate how Samsung and Nine could together “Capture the epic in everyday” thanks to the Galaxy S21.
A Century Of Care: CNN + Cleveland Clinic A Century Of Care
Publisher: CNN
Advertiser: Cleveland Clinic
Forging your values on the battlefields of World-War-One and holding true to them for a century to follow takes something very special. To explore what exactly that ‘something’ has always been and show it to the world – Cleveland Clinic turned to WarnerMedia. With unprecedented access to surgeons, patients and leading academics, Courageous Studios created a forty-minute documentary, running on HLN & CNN’s Streaming platform, as well as three short, patient-focused stories in line with their highly anticipated ‘Founders Day’ celebration. Stories like that of the Arden family, who travelled from Israel in hope that the world’s most advanced neuroscience can cure their son’s epilepsy and Terri Overton, who shows that efforts by a large organization to truly know their community can save the lives of its residents. All special in their own way, these films and the subjects they follow orbit the same recurring idea that in all aspects of life, we arrive at the very best results by working together.
The 3-Step Self-Care Ritual That’ll Change Your Life: Byrdie + Ulta Beauty The 3-Step Self-Care Ritual That’ll Change Your Life
Publisher: Byrdie
Advertiser: Ulta Beauty
We’ve learned a lot over the last year, but one thing stands out: self-care isn’t selfish. Actually, it’s the opposite. Byrdie paired up with Ulta Beauty to dive deeper into their new Keys Soulcare launch, featuring three of the brand’s essential steps to beauty rituals: Spirit, Mind, and Connection.
These are the most original and delicious cookie flavours you’ll find in Vancouver: Vancouver is Awesome + CBC These are the most original and delicious cookie flavours you’ll find in Vancouver
Publisher: Vancouver is Awesome
Advertiser: CBC
There are so many ways to bake a cookie. From fresh topping choices to new takes on classic favourites, Vancouver’s bakeries and cafes are serving up a concoction of unusual but undeniably delicious cookies. Vancouver is Awesome and CBC’s The Great Canadian Baking Show selected a list of inventive and unique cookies available for pickup and delivery in the city. Mmmmm.
Fill Your Heart with Ireland: BBC + Tourism Ireland Fill Your Heart with Ireland
Publisher: BBC
Advertiser: Tourism Ireland
Ireland has something for every traveler, from culinary connoisseurs looking for a taste of local delicacies to the rugged explorers who want to go off the beaten trail and discover the country’s ancient stories. When the time to travel is right, Ireland’s adventurous spirit is waiting for you.
University Hospital Foundation takes on heart disease: Edmonton Journal + University Hospital Foundation University Hospital Foundation takes on heart disease
Publisher: Edmonton Journal
Advertiser: University Hospital Foundation
"Heart disease is not going away, and if there is anything we can do to give doctors the upper hand, we are going to do it”
One Night in Miami: Which Path to Freedom?: Variety + Amazon One Night in Miami: Which Path to Freedom?
Publisher: Variety
Advertiser: Amazon
To promote Amazon Studios’ film “One Night in Miami…” for awards consideration, Variety Content Studio created a cross-platform campaign including original print, video and digital content. Starting with a powerful essay by acclaimed writer Caroline Randall Williams and featuring original art by noted illustrator Lincoln Agnew, this package sheds light on a topic that still resonates today: What is the responsibility of Black celebrities toward the civil rights movement? (Malcolm X, Cassius Clay, Jim Brown and Sam Cooke confront that issue in the film.) Four original videos, including exclusive interviews, provide an inside look at the making of the film, with the kind of insightful conversations only Variety can deliver. Bold print and web design add impact to the presentation. “One Night in Miami…” was nominated for numerous awards including three Oscars, all in categories specifically targeted by this package: adapted screenplay, supporting actor and original song.
Clear Logistics - Moving towards a fully transparent supply chain: CNBC + Standard Chartered Clear Logistics - Moving towards a fully transparent supply chain
Publisher: CNBC
Advertiser: Standard Chartered
The complexity of supply chains has created a major challenge — a lack of visibility. A 2017 Standard Chartered study reveals a mere 6 percent of firms have achieved full supply chain visibility, with the bank viewing this to have been further exacerbated amid the Covid-19 fallout. The good news is that increasing supply chain visibility and use of new technology can help solve these, and many other issues.
It’s time Americans leave low-quality face masks in the past: USA Today + Hope Health Supply It’s time Americans leave low-quality face masks in the past
Publisher: USA Today
Advertiser: Hope Health Supply
GET Creative, in partnership with Hope Health Supply partnered to provide content that is informative and relevant during the pandemic. This is a great example of a trusted brand and trusted platform coming together with engaging branded content.
5 Reasons Lois Lane Is As Much Of a Hero As Superman: Stylecaster + The CW 5 Reasons Lois Lane Is As Much Of a Hero As Superman
Publisher: Stylecaster
Advertiser: The CW
Superman has been a household name since 1938, but what about Lois Lane? She’s just as much a superhero — here’s why.
The World Needs Superman More Than Ever: Daily Beast + The CW The World Needs Superman More Than Ever
Publisher: Daily Beast
Advertiser: The CW
"These uncertain times" may be cliched, but it rings true: we could use a north star like Superman more than ever. This article also tapped five emerging artists to create original art featuring their interpretation of a modern CW Superman.
Delivering compassionate care when and where it’s needed: Toronto Star + TELUS Delivering compassionate care when and where it’s needed
Publisher: Toronto Star
Advertiser: TELUS
Queen West in Parkdale has been dubbed one of the hippest streets in Toronto, lined with fashionable cafes and shops, and, in pre-pandemic times, buzzing with smartly turned out people. In the midst of this, however, is another reality. An estimated 8,700 Torontonians experience homelessness each day. Parkdale Queen West Mobile Health Clinic, powered by TELUS Health, is there to help ensure Toronto’s marginalized residents get the health care they need
Walk in the Park: Morning Brew + H&R Block Walk in the Park
Publisher: Morning Brew
Advertiser: H&R Block
Follow Sonia, your local H&R Block pro, and her canine companion on a digital stroll through a park. While she gives users the ins and outs of filing with Block, she makes it clear that doing your taxes with Block is like taking a walk in the park.
How to Be a Hero on Valentines Day: GQ + eBay How to Be a Hero on Valentines Day
Publisher: GQ
Advertiser: eBay
Partnered, single or anywhere in between, a luxury watch from eBay makes the ultimate V-Day gift.
Canine Cocktails: New York Post + Tito's Canine Cocktails
Publisher: New York Post
Advertiser: Tito's
It’s universally accepted that dogs add joy to people’s lives. Inspired by Tito’s Vodka for Dog People initiative, Post Studios created a curated collection of cocktail recipes inspired by fun-loving rescue pups (and the humans who adore them).
Emblem Developments: Coming to a new Hamilton: Toronto Life + Emblem Developments Emblem Developments: Coming to a new Hamilton
Publisher: Toronto Life
Advertiser: Emblem Developments
Walking along Jarvis Street in downtown Hamilton, you’ll be struck by what an ideal location this is for a brand-new, innovative, design-forward boutique condominium. Right in the heart of one of Canada’s most significant city-centre transformations, 1 Jarvis by Emblem Developments is a gorgeous building. It achieves the perfect balance of old and new as it looks to raise the standard of design and quality with price points that beckon new residents from near and far.
The Ford Hall of Fans in the Pro Football Hall of Fame: Bleacher Report + Ford The Ford Hall of Fans in the Pro Football Hall of Fame
Publisher: Bleacher Report
Advertiser: Ford
Ford is a fan of the fans. And it wants to give pro football’s most passionate fans the attention and accolades they deserve. That’s why Ford created the Ford Hall of Fans. To honor the best of the best. First, nominees are surprised with a knock on their door from an NFL Hall of Famer. If they make it to the final round via fan voting, they get to attend the Super Bowl with VIP privileges and await another knock on the door – this time from Pro Football Hall of Fame David Baker. And if they get that final knock, they earn a plaque in the Pro Football Hall of Fame in Canton, Ohio. The experience is one of shock, joy and a million other emotions. A fitting tribute to those who give so much to the game.
ITK Bowl 2021: In The Know + Pizza Hut ITK Bowl 2021
Publisher: In The Know
Advertiser: Pizza Hut
Pizza Hut partnered with Verizon Media for the 2nd annual ITK Bowl 2021. This 4-hour live-stream tournament paired professional NFL athletes with the best eSports gamers in the industry to play Call of Duty: Black Ops Cold War. In addition to the virtual event, 4 custom VOD clips and articles were created to capture all of the pre/during/and post-event excitement.
Chinook Blast Lights Up Calgary this February: Avenue Magazine + Tourism Calgary Chinook Blast Lights Up Calgary this February
Publisher: Avenue Magazine
Advertiser: Tourism Calgary
Tourism Calgary wanted to promote the inaugural Chinook Blast event. The content ran alongside vibrant images and had a good tone, sharing details of the events in an informative and interesting way, while still assuring readers of the safety measures that would be in place.
From The Start: Some Spider Studios + Johnson & Johnson From The Start
Publisher: Some Spider Studios
Advertiser: Johnson & Johnson
Some Spider Studios (the largest digital media company for parents, publishing Scary Mommy, Fatherly and The Dad) partnered with Johnson’s baby brands (Johnson’s, Aveeno Baby, and Desitin) to create a series called From The Start: A Parent’s Guide to Talking About Racial Bias. The partnership aims to help parents take on the difficult task of talking to their kids about race. The editorial teams from Fatherly, Scary Mommy and The Dad Some Spider team worked with experts to develop service-oriented, practical content that parents can apply with their own families. From The Start’s videos, articles, infographics, live events & hub focus on why it’s crucial for parents to take an active role in initiating conversations about race and racial bias with children from the start, and how to safely and effectively have those conversations.
Beyond Barriers: TODAY + Western Governors University : Today + WGU - Western Governors University Beyond Barriers: TODAY + Western Governors University
Publisher: Today
Advertiser: WGU - Western Governors University
The News Brand Studio & WGU showcased the compelling stories of 3x real-life WGU students. The resulting episodes revealed the ways in which this non-profit organization helps breakdown barriers to education for underserved communities across the US.
Choose this expert-approved cash-back card to get lucrative benefits?: USA Today + The Ascent Choose this expert-approved cash-back card to get lucrative benefits?
Publisher: USA Today
Advertiser: The Ascent
This is a golden age of credit card perks — but for some reason, a huge number of Americans aren’t taking advantage of them. USA Today and The Ascent show off the perks of what experts are calling the top overall cash-back card.
If you haven’t adopted this new technology in your business model yet, it’s time.: Houston Chronicle + PayPal If you haven’t adopted this new technology in your business model yet, it’s time.
Publisher: Houston Chronicle
Advertiser: PayPal
New technologies always bring a little apprehension with them, and it takes time – years, even – for consumers and businesses to adapt. However, in COVID-19’s market, small business owners need to be taking all the measures they can to ensure they not only stay alive but thrive. One of those is including QR codes in daily use. PayPal and The Houston Chronicle outline the benefits of contactless payment technologies.
Transforming Business: Changemakers' Playbook: Insider + ING Transforming Business: Changemakers' Playbook
Publisher: Insider
Advertiser: ING
Insider Studios created "Changemakers' Playbook" a multimedia content series sponsored by ING Wholesale Banking. The articles and videos in the campaign profiled "changemakers" in different industries and positioned ING sector leaders as experts.
Major Appliances, Minor Hassles: New York Times + The Home Depot Major Appliances, Minor Hassles
Publisher: New York Times
Advertiser: The Home Depot
For better or worse, most of us are spending a lot more time in our homes. No wonder so many of us are eyeing home improvements. But tackling big projects can be daunting, even in the best of times. Where can you find top-quality home appliances, with brand names you trust and just the right features, selected with the help of a knowledgeable adviser, smoothly purchased either online or in person, at a great price, delivered quickly and even expertly installed? T Brand Studio spoke with three homeowners who found that and more — all in one place.
Tubi Tuesday: Decider + Tubi Tubi Tuesday
Publisher: Decider
Advertiser: Tubi
For four weeks, Tubi took over Decider every "Tubi Tuesday" with the launch of a new branded content article. Each article focused on different themes and was promoted across the Post Digital Network for one week.
CONTEST: Enter for a chance to win a Valentine’s Day prize package from Stong’s Market: Vancouver is Awesome + Stong's Market CONTEST: Enter for a chance to win a Valentine’s Day prize package from Stong’s Market
Publisher: Vancouver is Awesome
Advertiser: Stong's Market
How do you plan a special Valentine’s Day that’s both low key and local? Vancouver is Awesome and Stong's Market partnered to highlight a few ideas, deals and a contest to make it an extra special Valentine's Day.
Stories of hope in a challenging time: The Seattle Times + Microsoft Stories of hope in a challenging time
Publisher: The Seattle Times
Advertiser: Microsoft
WA State’s citizens, businesses, community organizations and local and state governments are working together to address affordable housing, education and food security.
A dog's guide to great skin: The Sydney Morning Herald + Blackmores  A dog's guide to great skin
Publisher: The Sydney Morning Herald
Advertiser: Blackmores
Nine created a contextually-relevant environment for PAW by Blackmores to educate pet parents. Leveraging the brand’s stable of veterinary experts, engaging and educational content was produced for our premium digital and print audiences on Metro Mastheads and within inserts Good Weekend and Sunday Life, in addition to bespoke media units. The focus was on three key areas – mental wellbeing, joint care and dermatology – all written by dog-loving journalists.
Dim sum connects Hongkongers and their ability to reinvent: South China Morning Post + Brand Hong Kong Dim sum connects Hongkongers and their ability to reinvent
Publisher: South China Morning Post
Advertiser: Brand Hong Kong
Dim sum is a Chinese dish that has long been bringing Hong Kong people together. In this mini-documentary video story, two dim sum chefs, a world-renowned magician, and an artisanal candle maker share how this comfort food inspires their work.
Quintessential Queens: A Seamless Guide to Astoria & LIC: Gothamist + Seamless Quintessential Queens: A Seamless Guide to Astoria & LIC
Publisher: Gothamist
Advertiser: Seamless
Gothamist and Seamless teamed up for a 5-part Custom Content series in Winter 2021 to celebrate amazing neighborhood restaurants across NYC and highlight how they banded together to feed those in need in their community during a global pandemic.
Embracing Volatility for Trading Confidence: CNBC + Pepperstone Embracing Volatility for Trading Confidence
Publisher: CNBC
Advertiser: Pepperstone
The storm clouds of volatility have been roiling all year, and don’t appear to be abating anytime soon. Since February 2020, when the world woke up to the full effects of the pandemic, the CBOE’s Volatility Index (VIX) has surged to levels unseen since the Global Financial Crisis. And it's still up there. In fact, its lowest level thus far in 2020 still exceeded its highest point in 2019. But is this seemingly never-ending volatility something traders and investors should fear during their quests for market opportunities?
New technologies are coming as Canada’s 5G future dawns launch: MobileSyrup + TELUS New technologies are coming as Canada’s 5G future dawns launch
Publisher: MobileSyrup
Advertiser: TELUS
5G in Canada is in an exciting position. Canada’s largest wireless carriers have burgeoning 5G cellular networks, phone makers are pumping out 5G-capable devices and it seems like everyone is making big promises about the future 5G will enable. Bernard Bureau, Telus’ VP of network and architecture strategy, speaks to the benefits of 5G that will come with the rollout of 3,500MHz spectrum
“It’s really a dark time in long-term care”: SUN president: Regina Leader Post + Saskatchewan Union of Nurses “It’s really a dark time in long-term care”: SUN president
Publisher: Regina Leader Post
Advertiser: Saskatchewan Union of Nurses
This article is the latest in a year-long series on behalf of Saskatchewan Union of Nurses (SUN). SUN wanted to open eyes to the deplorable conditions in long term care homes and high rate of COVID-related deaths, and called for a public enquiry.
3 Reasons to Try an At-Home Haircoloring Kit Right Now: AARP + L'Oreal 3 Reasons to Try an At-Home Haircoloring Kit Right Now
Publisher: AARP
Advertiser: L'Oreal
This article was published on AARP.org to raise awareness and appeal to the 50+ market; timed when hair salon visits weren’t possible. It supported a 30-day digital campaign that included banner ads, and articles on the app & 3 AARP newsletters.
How To Get the Most Out of Your Morning Routine: AARP + General Mills How To Get the Most Out of Your Morning Routine
Publisher: AARP
Advertiser: General Mills
This was published on AARP.org to raise awareness about dietary fiber with adults 50+. Fiber One leveraged AARP digital properties with a native content approach that incorporates the product into an overall morning wellness routine.
Books to inspire and entertain you in 2021 : USA Today + Imperium Group Books to inspire and entertain you in 2021
Publisher: USA Today
Advertiser: Imperium Group
Studies show that most of us abandon our New Year’s resolutions before January is over – but that doesn’t mean it’s a lack of willpower. To help overcome this challenge Webmetrix and Imperium Group curated a list of inspiring, fun and challenging books for 2021.
The Byrdie Guide to a Healthy Skin Barrier: Byrdie + StriVectin The Byrdie Guide to a Healthy Skin Barrier
Publisher: Byrdie
Advertiser: StriVectin
Between the freezing temps and drying indoor heaters, it’s kind of a no-brainer your skin is rebelling. (We’re looking at you, redness, flakes, and fine lines.) The most effective way to keep it healthy and happy? Strengthening your barrier, the outer layer of your skin that seals in moisture. Byrdie partnered with StriVectin, the experts in skin barrier science, to bring you all the essential info you need to take your moisture barrier from thirsty to thriving.
Restaurant Comeback: USA Today + Cox Restaurant Comeback
Publisher: USA Today
Advertiser: Cox
Strong third-party partnerships are an integral part of a successful business, and even more so for restaurants that rely on purveyors for their product. This article highlights the partnership between Cox Business and Con Quesos restaurants.
Scheduling software helps streamline Canadian healthcare logistics: National Post + Logibec Scheduling software helps streamline Canadian healthcare logistics
Publisher: National Post
Advertiser: Logibec
If the fallout from COVID-19 has revealed anything to the general public, it’s just how important healthcare workers are to society. Putting their own lives on the line to care for others and facing the threat of life-threatening illness daily, these heroes continue to shoulder the weight of the pandemic. On top of this stress, there are other logistical elements to worry about, from scheduling to union issues. Thankfully, a streamlined solution to healthcare workers’ needs is easing the situation for many across the country.
Economic Outlook in Florida: South Florida Business Journal + TD bank Economic Outlook in Florida
Publisher: South Florida Business Journal
Advertiser: TD bank
TD Bank brought its thought leadership to the South Florida Business Journal audience of business executives and decision makers in an engaging, virtually-captured 6-part video series titled Economic Outlook in Florida: Covid-19 Impacts and Moving Businesses Forward in 2021. The campaign, conceived originally in 2019, was designed to help promote TD Bank within the business community and demonstrate their depth of banking services. The short-form series allowed bank executives - such as SVPs, regional presidents, senior regional and managing directors and CRE market leaders - to demonstrate their industry expertise in the South Florida market on the bank and personal business brand levels across a variety of relevant, timely topics. Among those topics were: finding working capital, small business growth, the demands of today’s consumers, the shifting regional CRE landscape, pandemic effects on electronic payments, and the overall South Florida economic outlook.
MiBrew Trail: Hearst StoryStudio + MI Brew Trail MiBrew Trail
Publisher: Hearst StoryStudio
Advertiser: MI Brew Trail
As Michigan’s emerging craft beer scene continues to grow and evolve, the craft beer lovers of the state are growing in numbers and evolving too. With Michigan now ranking sixth in the number of breweries in the USA, there are plenty of great experiences to be had. The MI Brew Trail is a constantly growing beer trail full of adventures for the craft beer crowd.
This Is The First-Ever App To Reward Canadian Shoppers With Bitcoins: Narcity + Coinmiles This Is The First-Ever App To Reward Canadian Shoppers With Bitcoins
Publisher: Narcity
Advertiser: Coinmiles
By now you've probably heard the hype surrounding Bitcoin, even if you haven't used it yourself. But if you haven't invested in Bitcoin or don't know anyone who has, understanding it can seem a little overwhelming. Luckily, cryptocurrency's information landscape is getting a little easier to navigate, and companies — like Montreal startup Coinmiles — are making investing in it more accessible.
How Can Plants Help Us Relax, Sleep Better and Boost Our Immune Systems?: New York Times + Traditional Medicinals How Can Plants Help Us Relax, Sleep Better and Boost Our Immune Systems?
Publisher: New York Times
Advertiser: Traditional Medicinals
More than 75 percent of the world’s population relies on traditional healing practices, and most of that is herbalism. In the United States, where it has diverged from conventional medicine, alternative medicine has become more integrated into mainstream healthcare. As we search for approachable, holistic ways to improve our health and quality of life, especially during fraught times, more people are turning to herbalism — and it can be as simple as drinking a cup of tea.
I Only Ate Food From A Meal Subscription Service For A Week & Here’s What Happened: Narcity + Goodfood I Only Ate Food From A Meal Subscription Service For A Week & Here’s What Happened
Publisher: Narcity
Advertiser: Goodfood
If nothing else, 2020 was the year of culinary trends. Dalgona coffee, sourdough bread, pancake cereal — we've all kept ourselves nice and busy in the kitchen as we adapted to the world around us. Goodfood is one of the biggest meal subscription services in Canada today; it all started with a simple goal, to help people prepare delicious, yet healthy meals from the comfort of their own home. This article follows the journey of a Narcity writer as she only eats from the meal delivery service for a whole week.
9 Simple And Effective Tips For Protecting Your Online Privacy In Canada: Narcity + TELUS 9 Simple And Effective Tips For Protecting Your Online Privacy In Canada
Publisher: Narcity
Advertiser: TELUS
While many of us may understand the basics of online safety, that doesn't mean we’re invulnerable. In fact, cybersecurity incidents are impacting more and more Canadians with Statistics Canada reporting that 42% of us have experienced at least one type of cybersecurity incident since the beginning of the COVID-19 pandemic. To help Canadians proactively protect themselves online, TELUS created TELUS Online Security Powered by NortonLifeLock.
The Under 30 Drive: Forbes + Polestar The Under 30 Drive
Publisher: Forbes
Advertiser: Polestar
Polestar is a design-focused electric performance car brand determined to improve society. They wanted to find a creative way to tap eco-friendly consumers interested in luxury vehicles and get them excited about the Polestar 2. So they chose to partner with Forbes on a branded content campaign featuring purpose-driven entrepreneurs who would take viewers on a journey into the typical day-in-the-life of a modern entrepreneur—with the vehicle at the core. Together, Polestar and Forbes created an exclusive advisory board consisting of Forbes 30 Under 30 listers in Polestar’s key markets and then shot videos of the board members driving the Polestar 2 in real life. From NY to LA to Vancouver, we used cinematic shots and first-person narrative to craft their daily drive. But we didn’t just deliver impressively-crafted branded content; we leveraged the power of the Under 30 listers and Forbes’ influential reach to get in front of those who believe in creating a more sustainable future—and were most likely to purchase a luxury, eco-friendly vehicle. Stunning content and stunningly targeted, this video series made the Polestar 2 the daily driver for changemakers.
5 Reasons to Try Noto Gelato: Avenue Magazine + Noto Gelato 5 Reasons to Try Noto Gelato
Publisher: Avenue Magazine
Advertiser: Noto Gelato
Avenue Magazine highlights Calgary’s newest gelateria features gelato made with premium Italian ingredients and traditional techniques. Whether you’ve been to Italy or not, Noto Gelato will transport you there.
Driven To Perform: Sharp Magazine + Lexus Driven To Perform
Publisher: Sharp Magazine
Advertiser: Lexus
We learned many unexpected lessons this year, but among the best and most surprising has been newfound appreciation for the open road. Going for a drive has the power to transport us literally and figuratively. It gets you out of the house, but it also gets you out of your head, letting you focus on the speed and sensations and, ultimately, the pure thrill of driving. Lexus is not following in anyone’s footsteps here. The brand has always been uniquely obsessed with the finer points of driving performance. It’s part of the company’s DNA, so much so that, when it came time to build the new 2021 Lexus IS, the company went to extreme lengths to ensure a direct link between car and driver.
Architecture Buffs Are In Love With Canada's Capital City: Conde Nast Traveler + Lexus Architecture Buffs Are In Love With Canada's Capital City
Publisher: Conde Nast Traveler
Advertiser: Lexus
Toronto-based content creator Justin Jasmins took to the road in his dream ride, the 2021 Lexus IS 350 F SPORT Series 3, to check out the beautiful architecture Ottawa has to offer. Peeking his lens through the power slide and tilt moonroof while safely stationary, Jasmins offers up a unique street-view vantage point of six iconic buildings that showcase a dynamic Canadian city in perpetual bloom (yes, even in winter).
Exploring the Process Behind Kevin Ledo's Bold Artwork: GQ + Lexus Exploring the Process Behind Kevin Ledo's Bold Artwork
Publisher: GQ
Advertiser: Lexus
Montreal-based artist Kevin Ledo’s practice stretches from record-setting, nine-story mural portraiture to cerebral, abstract studio work. Inspired by performance and boldness, two key attributes behind the design of Lexus IS vehicles, Ledo crafted a colorful studio piece, named “Generate,” for the automotive brand. Through its track responsiveness, the IS has demonstrated its performance prowess. Ledo is not unfamiliar with either boldness or performance; he’s embraced both through the development of his career and he’s harnessed these characteristics in the process behind each work, as well.
10 Things Sterling K. Brown Can't Live Without: GQ + Bose 10 Things Sterling K. Brown Can't Live Without
Publisher: GQ
Advertiser: Bose
There are a few things Sterling K. Brown can't live without when he hits the road. From sunglasses and his David Yurman necklace to mouthwash and Bose headphones, these are Sterling K. Brown's travel essentials.
New Rules of Adventure: Outside + Land Rover New Rules of Adventure
Publisher: Outside
Advertiser: Land Rover
The New Rules of Adventure was a three flight campaign teeming with inspiration for modern-day outdoor enthusiasts. In addition to high-impact ad units, the hub contracts views from three custom videos and nine editorially aligned custom articles.
Young brains and high-potency cannabis: a dangerous combination: Toronto Star + TELUS Young brains and high-potency cannabis: a dangerous combination
Publisher: Toronto Star
Advertiser: TELUS
Many young people struggle with feeling isolated and anxious, but during this prolonged and unpredictable health emergency, the impact of stress is more profound. That’s why TELUS established the role of Chief Neuroscience Officer, which is central to their commitment to revolutionize the way society looks at, and responds to, life-altering mental illnesses.
These Canadians Describe What It’s Like To Have Been A Victim Of Identity Theft : Narcity + TELUS These Canadians Describe What It’s Like To Have Been A Victim Of Identity Theft 
Publisher: Narcity
Advertiser: TELUS
If you're like many people these days, you might be working from home and spending much more time online. Since the pandemic hit, we've become more dependent on the internet. A study commissioned by TELUS Online Security found that 77% of Canadians are online more now than they were pre-pandemic. The truth is, our heavy reliance on connectivity and the internet makes us more vulnerable to cybersecurity risks. This piece from TELUS and Narcity tells the stories of victims of identiy theft and how Canadians can better protect themselves.
The Art of Winter: Globe Content Studio + Travel Alberta: Globe and Mail + Travel Alberta The Art of Winter: Globe Content Studio + Travel Alberta
Publisher: Globe and Mail
Advertiser: Travel Alberta
To get Canadians to see winter in Alberta differently, Travel Alberta & the Globe & Mail enlisted the help of 11 diverse artists to create a multimedia hub of original art and poetry romanticizing Alberta’s most magical season.
You Can Get An Extra 50% Off On All Outlet Products At Adidas Canada This Week: Narcity + Adidas You Can Get An Extra 50% Off On All Outlet Products At Adidas Canada This Week
Publisher: Narcity
Advertiser: Adidas
You love sports. You love fashion. You love an iconic brand. And you love a good sale. Narcity Media and Adidas came together to bring their audience massive discounts across several Adidas products in Canada. The campaign launched just in time for those last minute holiday gifts.
Chase Marriott Bonvoy Boundless: Travel Dares: Insider + Marriott Chase Marriott Bonvoy Boundless: Travel Dares
Publisher: Insider
Advertiser: Marriott
In a year when leisure travel was non-existent, Insider Studios completely revamped its popular "Travel Dares" video series for Chase Marriott. The result was a multimedia campaign that focused on inspiring people to travel again when it's safe.
The Sound Sanctuary: The Washington Post + Citrix The Sound Sanctuary
Publisher: The Washington Post
Advertiser: Citrix
Emotional well-being is closely tied to sound. So when workdays are filled with the continuous distraction of notifications and digital noise, we can lose focus, confidence and productivity. The Washington Post and Citrix have created a truly immersive audio-driven experience that rethinks workplace noise and explores how sound can empower a more mindful, human, way to work.
Together for the Holidays: Narcity + Interac Together for the Holidays
Publisher: Narcity
Advertiser: Interac
As the world continues to contend with COVID-19 and many parts of Canada are under lockdown, small businesses are struggling to stay open and make ends meet. No doubt, the holiday season is a big revenue generator for small businesses, which is why Narcity and Interac wanted to raise awareness of small businesses in our local communities and encourage shoppers to shop local.
Win a $500 Prepaid Visa: Codi Lynn + Coast Capital Savings Win a $500 Prepaid Visa
Publisher: Codi Lynn
Advertiser: Coast Capital Savings
Coast Capital Savings partnered with a number of influencers across BC to touch on the importance of getting trusted financial advice, at any stage of your life. Their partnership with content creator Codi Lynn focused on telling Codi's story as a young entrepreneurial parent, and how she wants to ensure she can instill financial values in her children from a young age. This was done in a simple instructional video with her daughter, as they focus on 3 key aspects of money management: spending, sharing and saving. All in all this IGTV video resulted in 1785 engagements, 4,181 views and reached over 5000 people. To see more content from this campaign check out Jelly Marketing's Case Study at https://jellymarketing.ca/client-success/coast-capital-savings/
Saving Tomorrow’s Cities: The Washington Post + Eni Saving Tomorrow’s Cities
Publisher: The Washington Post
Advertiser: Eni
WPBrandStudio brings you this attractive and interactive campaign in partnership with Italy-based Eni. Eni is an energy company committed to solving the waste generation problem with their waste-to-fuel technology. They are piloting this environmental initiative that “converts household organic waste into bio-oil and water” in hopes of powering more sustainable cities in the future and save them from the effects of climate change.
Bubble Tie-Dye Is The New DIY Trend You'll Love Lounging In: Bustle + Lays Bubble Tie-Dye Is The New DIY Trend You'll Love Lounging In
Publisher: Bustle
Advertiser: Lays
Need to do something fun to break up the monotony of staying at home? Why not try making your own bubble tie-dye clothes? This new DIY trend is inspired by Lays Poppable chips, and it involves blowing colourful bubbles onto an old T-shirt. The kids will love it, for sure.
The Pivot Point: CNBC + Salesforce: CNBC + Salesforce The Pivot Point: CNBC + Salesforce
Publisher: CNBC
Advertiser: Salesforce
The Pivot Point told the stories of 8x Salesforce customers from across different industries, each of whom revealed with the help of their Salesforce counterpart, the ways in which SF supported them through crucial shifts in business and operations.
Fresh Invest: Morning Brew + Fidelity Fresh Invest
Publisher: Morning Brew
Advertiser: Fidelity
From market shifts to the future of work, Fresh Invest breaks down the current financial climate, what it means to you as an investor, and actionable steps you can take when it comes to managing your money.
Gen Z: New York Times + Snapchat Gen Z
Publisher: New York Times
Advertiser: Snapchat
Snapchat has helped more than 1.2 million young people register to vote. It’s the platform with the greatest reach among 18- to 29-year-olds in the United States, and this election, Snapchat research shows, will have record youth voter turnout.
Winding Through Wine Country: National Geographic + Destination Canada Winding Through Wine Country
Publisher: National Geographic
Advertiser: Destination Canada
Join British Columbia locals, Nat Geo filmmaker Bryan Smith and his wife Lise-Anne Beyries, on a seven-day tasting tour around their home province’s premier grape-growing region: the sun-splashed Okanagan Valley. Discover dozens of wineries in the Okanagan and venture north to the Thompson Valley.
5 Times Mindy Kaling Was All Moms: Bustle + Amazon 5 Times Mindy Kaling Was All Moms
Publisher: Bustle
Advertiser: Amazon
Nothing Like I Imagined, is a publication from Amazon Original Stories, narrated by Kaling herself. The six bite-sized essays, set over the past several years, follow Kaling through all the major and minor changes in her life.
Back to the Roots: GQ + Saint Laurent Back to the Roots
Publisher: GQ
Advertiser: Saint Laurent
Featuring Lenny Kravitz, and shot by Mark Seliger. Dressed in head-to-toe Saint Laurent by Anthony Vaccarello, the multiple Grammy-winning musician and fashion icon pays homage to his family’s native country.
Investing with Impact: The Guardian + Triodos Impact Investment Funds Investing with Impact
Publisher: The Guardian
Advertiser: Triodos Impact Investment Funds
The Guardian Labs teamed up with UK-based Triodos Bank to demonstrate how you can pursue your financial objectives and make a positive societal and environmental impact. Part of a series of articles, here are five reasons why ethical and sustainable investing is a good fit for you (and the rest of the world!).
From Romania to New York: Gothamist + CUNY School of Professional Studies From Romania to New York
Publisher: Gothamist
Advertiser: CUNY School of Professional Studies
Despite the pandemic’s impact on educational institutions everywhere, students are persisting through the new online learning models. The Gothamist’s October success story features Romanian-born Loredana Cahill, who is pursuing her MA in Psychology at the City University of New York School of Professional Studies. Read more to learn about Cahill’s journey as nanny and hostess to physical therapy aide to, finally, graduate student at CUNY SPS.
Purple Leash Project: The Washington Post + Purina and RedRover Purple Leash Project
Publisher: The Washington Post
Advertiser: Purina and RedRover
We all know that a pet’s love is one of the best sources of emotional support during difficult times. For victims of domestic violence, knowing their pets are welcome wherever they go can make all the difference between leaving and staying in an abusive household, because according to this article by WP BrandStudio, “domestic violence is frequently intertwined with animal abuse.” However, only about 10 percent of U.S. domestic violence shelters and transitional housing providers are pet-friendly. Purina and RedRover are working to change that with their Purple Leash Project.
Planting the seeds: BBC + Officeworks Planting the seeds
Publisher: BBC
Advertiser: Officeworks
This branded content campaign highlights the loss of biodiverse ecosystems due to climate change as well as Officeworks and Greening Australia’s initiative to combat it. “Restore Australia” was launched by the office supply store chain and environmental nonprofit in 2017, and its premise is simple: Officeworks will plant 2 trees for every 1 tree cut down for human consumption, based on the weight of paper-based products purchased by customers at Officeworks. This initiative has seen 635 000 trees planted so far.
Breaking the Black Ceiling: OZY + JPMorgan Chase & Co. Breaking the Black Ceiling
Publisher: OZY
Advertiser: JPMorgan Chase & Co.
October’s issue of OZY is all about breaking systemic socioeconomic barriers for Black Americans. It’s time to help black-owned businesses, entrepreneurs, influencers, and corporate executives; a 2019 report done by the JPMorgan Chase Institute shows “socioeconomic and industry composition of a community have a meaningful impact on the financial health of small businesses and their ability to contribute to broad-based economic growth.” OZY caught up with financial services firm, JPMorgan Chase & Co. to learn more about their initiatives, such as Advancing Black Entrepreneurs, to help Black Americans overcome these barriers.
Small Business Revolution, An Original Series by Deluxe: Small Business Revolution + Deluxe Small Business Revolution, An Original Series by Deluxe
Publisher: Small Business Revolution
Advertiser: Deluxe
Each season, Small Business Revolution host Amanda Brinkman, joined by a celebrity co-host, revitalizes one small town – and several of its small businesses – with a $500,000 makeover, featuring the transformation in an original series on Hulu.
BA's Blended Burger Content: Bon Appétit + The Mushroom Council BA's Blended Burger Content
Publisher: Bon Appétit
Advertiser: The Mushroom Council
For the second year in a row, Mushroom Council teamed up with Bon Appetit's Test Kitchen Director, Chris Morocco, to challenge home cooks to make their best blended burger. Three finalists rose to the top with impressive submissions - with a finalist being announced!
Breakaway: CNN + Charles Schwab Breakaway
Publisher: CNN
Advertiser: Charles Schwab
Seasoned investor and Charles Schwab customer, Bill Greenberg and his family live in New York City. When his son Sam was born with a rare and undiagnosed illness, Bill and his wife struggled through years of uncertainty before finding solace through the unexpected outlet of competitive sports. After seeing his son fall in love with the specialist sport of sled-hockey, Bill helped found the New York Sled Rangers, which today connects over 100 players, helping bring confidence and independence to disabled children and a community of support for parents.
Life Behind the Likes: Elite Daily + Kate Lindello Life Behind the Likes
Publisher: Elite Daily
Advertiser: Kate Lindello
Elite Daily’s series Life Behind the Likes is dedicated to interviewing some of the viral content creators on social media to see what their lives are actually like behind the camera. This month’s interview features Kate Lindello, popular Instagrammer and owner of Noihsaf Bazaar. Lindello discusses the origins, mission, and slow rise to success of her company.
Climate Academy: The Guardian + Grounded Climate Academy
Publisher: The Guardian
Advertiser: Grounded
The world’s youth are on the frontlines of the battle against climate change. As they will be the generation that bears the brunt of the consequences from the rising number of natural disasters, they have a deep investment in protecting the environment--and the future of this planet. Some of them are leaders of youth organizations, others host podcasts dedicated to discussing solutions and spreading awareness of how to take positive climate action.
The neighbourhoods that industry forgot: The Washington Post + MassMutual The neighbourhoods that industry forgot
Publisher: The Washington Post
Advertiser: MassMutual
So much of the modern world has been touched by technology’s magic hand that it’s hard to imagine a place where people don’t have access to the basic luxuries many of us in the developed world enjoy. Mutual life insurance company MassMutual endeavors to shine a light on the struggling communities that modern industry have neglected in this interactive article, which was brought to life by WP BrandStudio.
Dare to Lead: Spotify + Brene Brown Dare to Lead
Publisher: Spotify
Advertiser: Brene Brown
Brene Brown is launching a new podcast! On Oct. 19, Dare to Lead will start streaming on Spotify, thanks to Spotify’s Parcast production studio. The podcast will discuss topics including trust, accountability, navigating hard conversations, and more. Brown’s existing podcast, Unlocking Us, will also be available on Spotify in 2021.
Comedians talk about shopping for period products: Bustle + Carefree Breathe Comedians talk about shopping for period products
Publisher: Bustle
Advertiser: Carefree Breathe
It may be the 2020's, but it seems that still not everyone is comfortable talking about good ol’ Aunt Flo. A good way to de-stigmatize sensitive topics is to talk about them with a sense of humour, so Bustle Studios and Carefree Breathe recruited four comedians who are VERY well-acquainted with this entirely natural phenomenon to help normalize discussions around shopping for menstrual products.
Inspiring Homeowners: USA Today + Rocket Mortgage Inspiring Homeowners
Publisher: USA Today
Advertiser: Rocket Mortgage
GET Creative launched a dynamic content campaign featuring Twitter Polls, branded articles, an interactive infographic, quiz, and three unique videos designed to engage and inform USA TODAY’s readership about buying a home. Our video content leveraged the advice of real Rocket Mortgage-aligned experts while using creative concepts (including a man-on-the-street execution) to share the brand’s message in fresh, out-of-the-box formats.
Matches Made for the Holidays: The Spruce + Crown Royal Matches Made for the Holidays
Publisher: The Spruce
Advertiser: Crown Royal
Whether you’re gathering in your living room or on a video call, no holiday celebration is complete without some seasonal food and drinks. The Spruce Eats partnered with Crown Royal to come up with some festive pairings that fit any kind of situation.
Michaels Pro: Emily Mackey + Michaels Michaels Pro
Publisher: Emily Mackey
Advertiser: Michaels
Calling all artists and small art business owners: your favourite art store is now offering a special program where you can purchase your supplies in bulk at lower prices -- no membership required! With the help of IG-famous artist Emily Mackey, Michaels is promoting their Michaels Pro initiative, which is dedicated to helping small art business owners grow their businesses. Find craft materials, frames, art supplies, and more!
Summer Entertaining at Home: Vancouver Magazine + BCAA Summer Entertaining at Home
Publisher: Vancouver Magazine
Advertiser: BCAA
In partnership with Vancouver Magazine, BCAA is bringing you some tips and tricks to make your summer home entertaining coronavirus-proof. The sun may be out and people may be itching to stretch their social muscles, but we’re not in the clear yet when it comes to the pandemic. Have your BBQ and lunches, but be sure to follow the appropriate health and safety protocols.
Beyond the Field Challenge With Bryce Harper: Mashable + Acuvue Beyond the Field Challenge With Bryce Harper
Publisher: Mashable
Advertiser: Acuvue
If you’ve ever wanted to see MLB superstar and new father Bryce Harper do normal dad things, here’s your chance. Mashable and Acuvue recruited Harper to show just how effectively Acuvue’s Oasys with Transitions contact lenses can boost your vision by adapting to different types of lighting. Want to know how many diapers he can change on a fake baby? Click play to find out!
QUAYXLIZZO 2020 REPRESENT: Quay Australia + Lizzo QUAYXLIZZO 2020 REPRESENT
Publisher: Quay Australia
Advertiser: Lizzo
Lizzo and Quay are back with a second drop of sunnies! This time around, the duo have partnered with the American-based NAACP Legal Defense Fund and Lawyers' Committee for Civil Rights Under Law. Buying a pair of these star-studded sunglasses helps fund the LDF's Prepared to Vote initiative which protects voting rights and supports Black political engagement in the U.S. 2020 federal election. We’ll leave off with these words from the Queen herself: “Voting is a big way to contribute and to feel like we're making a change. But the power of voting in midterm and local elections wasn't something I was taught in school. I want to be part of informing future generations of our power.”
Ikea Swede Space: IKEA + IKEA Ikea Swede Space
Publisher: IKEA
Advertiser: IKEA
We wanted to reinforce IKEA Canada as a design authority; to achieve this we created “Swede Space”; produced by The Story Lab, Carat & The Creators Bureau. It motivated customers to purchase products & solutions they are inspired by from the series.
The Dad Gaming League: The Dad + Planters The Dad Gaming League
Publisher: The Dad
Advertiser: Planters
The Dad saw a gaming community starting to take shape organically among their readership; meanwhile, Kraft Foods recognized in this group an opportunity to connect with their target audience for Planters.
Are silos stalling innovation at your company? Here’s how to solve the problem: The Washington Post + Salesforce Are silos stalling innovation at your company? Here’s how to solve the problem
Publisher: The Washington Post
Advertiser: Salesforce
Have you ever felt limited by departmental silos at work? You’re probably not alone, especially if you work at a larger company. Within a company, it’s important to have an organizational structure that distinguishes between departments and teams, but it may be hard for customers to give two ducks about these distinctions. According to this article by WPBrandstudio and Salesforce, “The more companies can create a value loop in which sales and customer service serve each other, the more they can project an image of a unified brand that solves problems for clients rather than a collection of departments that operate independently and are sometimes unaware of each other.”
6 Ways Your Brain Changes When You Do — and Don’t — Get Enough Sleep: Thrive Global + Sleep Number 6 Ways Your Brain Changes When You Do — and Don’t — Get Enough Sleep
Publisher: Thrive Global
Advertiser: Sleep Number
It’s time Western culture starts praising people when they get a full night of sleep instead of when they pull all-nighters. You’re not doing yourself any favors by working more and sleeping less. Sleep deprivation “increases your risk of diabetes, obesity, heart disease, and high blood pressure. It harms your memory, focus, and learning capacity. And sleep deprivation also wreaks havoc on your emotional state, exacerbating depressive symptoms, triggering anxiety, and amplifying irritability and aggression.” Check out Thrive Global Studios and Sleep Number’s series, Sleep Well, for tips on how to get some quality shuteye.
Mind Blown: Well&Good + V8 Mind Blown
Publisher: Well&Good
Advertiser: V8
Umm, did anyone know that sweet potatoes are nature’s sports drinks in solid form? They contain potassium and naturally occurring sodium, both of which are plant-based electrolytes. If you don’t have the time to cook your sweet potatoes to get your daily electrolytes, V8 has got you covered with V8 + Hydrate, a new line of isotonic drinks that contain sweet potato juice.
What you need to know before you sign a contract — even if your employer asks you to: Global News + Samfiru Tumarkin LLP What you need to know before you sign a contract — even if your employer asks you to
Publisher: Global News
Advertiser: Samfiru Tumarkin LLP
As jobs begin to open up, Samfiru Tumarkin LLP wants to keep job seekers informed about illegal clauses and other things to watch out for in an employment contract before signing it. “A contract often takes away protections that would otherwise be available to the employee. Failing to understand what your employment contract truly contains could cost you tens of thousands of dollars if you are let go from your job.” Read on to learn more about how you can protect yourself from signing your rights away.
Mobilize for Good: SoulPancake + Walden University Mobilize for Good
Publisher: SoulPancake
Advertiser: Walden University
Graduating high school is usually a pretty big deal for most teens, and it’s safe to say that the senior class of 2020 wasn’t expecting a pandemic to ruin their graduation or college plans. July marks the beginning of the summer transition from their last term of high school to college, so Walden University teamed up with SoulPancake to show how they’re celebrating three exceptional graduating students in their Mobilize for Good campaign.
What's In A Name?: Vox Media + The Qatar Foundation What's In A Name?
Publisher: Vox Media
Advertiser: The Qatar Foundation
Why mispronouncing a name can undermine a student’s identity – and how to help
Lost Baby Seal Gets HUGE — And Swims Back To The Wild (Comeback Kids): The Dodo + GEICO Lost Baby Seal Gets HUGE — And Swims Back To The Wild (Comeback Kids)
Publisher: The Dodo
Advertiser: GEICO
The Dodo teamed up with GEICO to bring the fifth season of Comeback Kids, a show that documents the journeys of animals who had rough starts to their lives, to animal lovers around the globe. Episode 2 features Cloudberry, a baby seal who was rescued from a trunk in Ireland, rehabilitated, and later released into the wild. Watch the video to get your daily dose of cuteness and a chuckle over Cloudberry’s sassy attitude.
It’s 3 a.m. Somewhere: Romper + Pampers Swaddlers It’s 3 a.m. Somewhere
Publisher: Romper
Advertiser: Pampers Swaddlers
For a new mom, 3 a.m. isn’t just a time of day. It becomes a state of mind. Thanks to Pampers Swaddlers and their partnership with Romper, we understand the blessing of motherhood and how involves being good to yourself. It’s easy to question every decision with your child, but finding confidence is essential, and recognizing the importance of having products that you can rely on is key. Deciding to use Pampers can save new parents from facing a lot of unnecessary stress during an already stressful time.
How Carla Hall Stays Close to Home: Bustle + Samsung How Carla Hall Stays Close to Home
Publisher: Bustle
Advertiser: Samsung
Every family has that one member — the guardian of the culinary oral tradition, the one who keeps grandma's recipes alive. For anyone who knows TV host, chef, and cookbook author Carla Hall, you know that in her family, this role belongs to her. When the pandemic hit Carla had to adapt, as many of us did, and that meant hosting bi-coastal dinner parties with her family, all made possible by the Samsung Galaxy.
Storm Stories: USA Today + Duracell Storm Stories
Publisher: USA Today
Advertiser: Duracell
Hurricane season in the United States starts on June 1 and ends on November 30, the 6-month period when conditions are ripest for tropical storms. From power outages to floods to severe property damage, tropical storms pose huge risks to people and places. USAToday and Duracell came together to create a Hurricane Preparedness Headquarters, offering advice, a prep kit builder and stories from survivors. From custom-designed infographics and videos featuring character-driven narratives and animation, all produced by USA Today's GET Creative, while in a pandemic.
Money Moves: Globe and Mail + RBC Money Moves
Publisher: Globe and Mail
Advertiser: RBC
Timing is everything. Launched right at the onset of the pandemic in North America, as people started seeing their neighbours — and their investments — struggle through unprecedented times. The Globe Content Studio partnered with RBC to answer all the queries a curious investor could have. The series covers investment do’s and don'ts, ethical investing, and managing risk. The episodes are hosted by Canada’s favorite finance guru, Melissa Leong.
Jean Up: Vancouver Sun + BC Children’s Hospital Foundation Jean Up
Publisher: Vancouver Sun
Advertiser: BC Children’s Hospital Foundation
Putting on a pair of jeans in May was a way to support Jean Up, the annual month-long fundraiser initiative organized by the BC Children’s Hospital Foundation. The aim of this initiative was to “make jeans a symbol of something bigger”, which was getting kids out of their hospital gowns and back into their jeans and normal lives. Many companies took part in donating and raising awareness, but Jean Up encouraged anyone and everyone to do so to help kids undergoing chemotherapy, physiotherapy, or specialized surgery. What better reason to get out of those WFH sweatpants?
10 Warm-Weather Pieces That Will Actually Make You Want to Get Up and Get Sweaty: POPSUGAR + Under Armour 10 Warm-Weather Pieces That Will Actually Make You Want to Get Up and Get Sweaty
Publisher: POPSUGAR
Advertiser: Under Armour
With Gyms closed during the pandemic, many people’s lives have become sedentary thanks to quarantine. However, it’s important to keep up some form of exercise for your physical and mental health. Working some movement such as a social distancing jog around the neighbourhood or a remote yoga session into your daily routine will keep your energy levels up and your muscles loose. As we head into warmer weather, Under Armour has partnered with POP SUGAR to showcase a selection of 10 pieces of athletic wear that will make sweaty summer workouts a breeze.
How to care for your child’s mental health during the pandemic: Georgia Straight + Tia Health How to care for your child’s mental health during the pandemic
Publisher: Georgia Straight
Advertiser: Tia Health
The pandemic’s disruption of daily routines has caused a great deal of stress and anxiety, so it’s important for children and teenagers to have their parents’ support and guidance during this time of uncertainty. Since not every parent is equipped to navigate conversations about mental health Tia Health has partnered with the Georgia Straight to publish a helpful guide which contains five pieces of advice given by a registered psychotherapist to help parents monitor and care for their children’s mental health.
Covid-19 Private Sector Investment: New York Times + Wellcome Covid-19 Private Sector Investment
Publisher: New York Times
Advertiser: Wellcome
Why Funding the Covid-19 Response Could Be the Best Investment a Business Can Make
Business Interrupted: CNBC + EY Business Interrupted
Publisher: CNBC
Advertiser: EY
Informative, timely and ambitious. Business Interrupted provides insight and guidance to executives navigating a suddenly precarious business landscape due to the COVID-19 crisis. In a series of daily videos, EY experts share practical advice to help companies manage the short term and develop a strategic vision that will enable them to bounce back stronger in the long run.
Green Energy Stories: National Geographic + Enel Green Power Green Energy Stories
Publisher: National Geographic
Advertiser: Enel Green Power
Enel Green Power is funding renewable energy and conservation journalism through a series of videos and articles from National Geographic. The campaign shares green energy stories from around the world, showcasing solar panels as a reliable source of electricity in Chile, how Oklahoma is reinvigorating its economy with wind, and more.
Game of Zones: Bleacher Report + State Farm Game of Zones
Publisher: Bleacher Report
Advertiser: State Farm
Like a good neighbor, State Farm is there… to fund seven whole seasons of Game of Zones, an NBA-inspired parody of Game of Thrones. Bleacher Report released the premiere of season seven this April, which sees Dwayne Wade join the ranks of the media and Giannis Antetokounmpo undergo an icy transformation.
In My Room: Rolling Stone + Gibson In My Room
Publisher: Rolling Stone
Advertiser: Gibson
Virtual concerts are a breath of fresh air for house-bound music-lovers, especially those who are missing out on their favorite artists due to show cancellations the world over. In partnership with Gibson, Rolling Stone is publishing short video sessions with beloved artists in their home studios, offering viewers the chance to win a guitar by donating to the MusiCares COVID-19 Relief Fund.
What You Need to Celebrate Easter at Home: POPSUGAR + Target What You Need to Celebrate Easter at Home
Publisher: POPSUGAR
Advertiser: Target
Target is celebrating the diverse family traditions of American families with a peek into the Easter preparations in a Latinx household. This festive piece covers everything from setting the table to dressing in your Easter best, with product integrations from Target.
Coffee Beans & Sewing Machines: The Telegraph + Taylors of Harrogate Coffee Beans & Sewing Machines
Publisher: The Telegraph
Advertiser: Taylors of Harrogate
Taylors is working to empower the women coffee farmers of Uganda who make their single origin product possible. This collaboration produced a seamless scrolling story with beautiful animations and photography. It details how Taylors is funding a program that provides tailors training and sewing machines to Ugandan women so they can clothe their families and make their own earnings.
#WereHereTogether: ATTN: + San Diego Zoo #WereHereTogether
Publisher: ATTN:
Advertiser: San Diego Zoo
While the San Diego Zoo is closed to visitors, its staff are hard at work caring for incredible creatures great and small. ATTN: takes us behind the scenes, where zoo workers are practising social distancing while tending to the penguins, elephants and lions who call the zoo home.
If I Was an Animal: Vogue + Burberry If I Was an Animal
Publisher: Vogue
Advertiser: Burberry
The animal kingdom serves as the inspiration for Burberry’s Spring 2020 collection — a harkening back to the Burberry’s roots and the charging horse emblematic of the brand. The animalistic style of the collection is a nod to the Victorian-era parlour game question “If you were an animal, what animal would you be?” Vogue celebrates the collection with a playful, but impactful video, asking artists and tastemakers to answer the titular question.
The Wish List: Complex + Samsung The Wish List
Publisher: Complex
Advertiser: Samsung
Samsung and Complex take us along the experience of a lifetime, curating an experience beyond our wildest dreams — beyond even our favourite celebrities, wildest dreams. Complex brings the Ceraadi sisters to a high fashion photoshoot, with designer pieces usually reserved for the fashion elite. The musical sister duo give the flip phone new life as they capture their haute couture looks with Samsung’s new Galaxy Z folding smartphone.
Stomping Grounds: Inside Hook + Neiman Marcus Stomping Grounds
Publisher: Inside Hook
Advertiser: Neiman Marcus
Inside Hook and Neiman Marcus give us the gift of a personal tour of Matt Bomer’s Los Angeles and Troy Andrews’s (AKA Trombone Shorty) New Orleans. Visit the Warner Brothers Studio, or Nola’s best musical hotspots, with a well-coiffed celeb as your guide. Each stop on the tour merits its own look, with Bomer and Andrews outfitted by luxury brands like Dolce & Gabbana or Stefano Ricci.
Masculinities: NOWNESS + The Barbican Masculinities
Publisher: NOWNESS
Advertiser: The Barbican
NOWNESS created this pastel-hued, aesthetically pleasing video as a complement to “Masculinities: Liberation through Photography,” a new exhibition from the Barbican in London. Taking up the themes of the photo exhibition, this short film by Bunny Kinney explores a full spectrum of masculinities. Tackling stereotypes, the gender binary and homogenic ideas of maleness — this campaign paints a portrait of masculinity now.
How This Black-Owned Brand Is Using Sustainable Design as a Form of Activism: Hunker + Target How This Black-Owned Brand Is Using Sustainable Design as a Form of Activism
Publisher: Hunker
Advertiser: Target
Good design isn't just about the aesthetics of our homes, it's something that touches every aspect of our lives and has the power to impact our confidence, our communities, and the planet. That’s the premise behind Grant BLVD, a sustainable clothing brand in Philadelphia, PA. Founder and CEO, Kimberly McGlonn, PhD, values style, sustainability, and creating meaningful opportunities for people, especially those affected by mass incarceration. Through Grant BLVD, she seeks to end these cycles by supporting local nonprofits, using social media to educate on "why mass incarceration is so problematic (to put it mildly)," and creating jobs for formerly incarcerated women at Grant BLVD. For this campaign, Target’s goal was to amplify the voices of individuals making an impact on their local community through sustainability. They achieved that through highlighting Grant BLVD in a custom video on Hunker illustrating the beauty of sustainable practices by giving clothing a second life and reimagining what's possible both in fashion and community. This is a piece of a bigger campaign with Leaf Group’s sites, including a custom video with Well+Good.
Why We Trust: Vox Media + AAA Insurance Why We Trust
Publisher: Vox Media
Advertiser: AAA Insurance
AAA Insurance is one of the most trusted brands in America. So Vox Creative teamed up with the brand to create a series exploring how and why we trust. The "Why We Trust" campaign spans audio, video and written explorations of trust, from the origins of the word itself to daring feats that require going out on a limb – literally. We explored the science of handshakes, the lineage of secret recipes, and the starring role that trust plays in falling in love. Ultimately, the series underscores the many storied ways in which trust is a universal human experience, and one to cherish.
The Community That Raised Ochocinco: Bleacher Report + Adidas The Community That Raised Ochocinco
Publisher: Bleacher Report
Advertiser: Adidas
The next generation will always have an inspiration from their community. This series of 5 videos from Adidas and Bleacher Report follows athletes as they revisit the places where it all started. The series also highlights Adidas' deep commitment to these communities, including building a field at Miami Edison, the first turf field in Miami-Dade County.
Exploration of Craft: The New Yorker + Autograph Collection Hotels Exploration of Craft
Publisher: The New Yorker
Advertiser: Autograph Collection Hotels
Whether it’s a fine whiskey or a bold design, this campaign is dedicated to artful craftsmanship in its many forms. A unique take on a travel series, these short video features by The New Yorker explore cities around the world, introducing us to people who take their craft seriously. Accommodations featured in the series all fall under the Autograph Collection Hotels umbrella, showing off the beautiful hotel facilities as well as the vibrant cultures of their host cities.
Behind the Scenes of the X Games: Kaz + GEICO Behind the Scenes of the X Games
Publisher: Kaz
Advertiser: GEICO
The X Games in Aspen is a mecca for winter sports enthusiasts as well as concert lovers. As part of their sponsorship of the X Games music stage, GEICO teamed up with Revolt for a very special edition of Kaz + Effect, with Kazeem Famuyide. For this behind-the-scenes video, Kaz heads to Aspen to interview athletes and event-goers, and hit the slopes himself. Integrating content into GEICO’s event sponsorship proves effective in more ways than one. It shines a light on both the event and the brand by partnering with an already successful web series.
New Colors: Apartment Therapy + Le Creuset New Colors
Publisher: Apartment Therapy
Advertiser: Le Creuset
This Le Creuset collaboration plays to Apartment Therapy’s strengths, combining quality products with striking aesthetics. With a set of sponsored articles, this campaign (literally) reveals Le Creuset’s newest colors of cookware. Check out the slider graphics that take this kitchen from monochromatic, to full of life. These pieces are tempered by a welcome dose of honesty, acknowledging the expense of high end cookware with the suggestion that you collect beautiful feature pieces slowly over time to add character to your kitchen
IRL: H.E.R.: Genius + Google IRL
Publisher: H.E.R.: Genius
Advertiser: Google
A unique episode of IRL with R&B artist H.E.R., in honour of Black History Month. H.E.R. meets up with Genius to share a Filipino meal and talk about how her Black and Filipino upbringing shaped her career. In this short video produced in partnership with Google, H.E.R. reflects on the significance of her roots and how she hopes to encourage young Black women to unleash their power.
The Land of Still Wild Places: Matador Network + South Dakota Tourism The Land of Still Wild Places
Publisher: Matador Network
Advertiser: South Dakota Tourism
Stunning cinematography and an ecological perspective are the guiding forces in this sponsored content collaboration. Not your average travel feature, this video focuses on showcasing South Dakota’s healthy ecosystems and biodiversity. Featuring wild bison, crystal clear streams, and rolling hills, this Matador Network production was commissioned by South Dakota Tourism to draw people from far and wide to the wildest corners of the state.
Escape Within the City: Avenue Magazine + Cedar & Steam Escape Within the City
Publisher: Avenue Magazine
Advertiser: Cedar & Steam
This year international tourism was virtually non-existent. The effects were devastating for local attractions and businesses, that count on visitors for their income, but also on people that were looking forward to their annual getaways. Cedar & Steam spa, located in Calgary, Canada was no exception. After a pause in services due to COVID-19, the spa re-focused on local Calgarians and their need to relax in a stressful time. As a small business, the spa doesn't have a large team or marketing budget and this is where Avenue Magazine stepped in to help. The partnership shows that not all branded content needs to be flashy, sometimes a relevant message, to the right audience, at the right time can truly make a difference for a business and their customers.
Transformation Tokyo: Bloomberg + Tokyo Metropolitan Government Transformation Tokyo
Publisher: Bloomberg
Advertiser: Tokyo Metropolitan Government
How do you upgrade readiness in the safest city in the world? Looking down at the sprawling Tokyo cityscape from one of its super-modern high rises, it is hard to imagine all that the city has survived. Over the centuries, Tokyo has been ravaged by fires, earthquakes and floods. Each time it has bounced back, evolving to become more resilient and ready. Bloomberg Media Studios and the Tokyo Metropolitan Government have created an in-depth look not only at Tokyo's ability to protect itself from natural disasters but the readiness to take advantage of new technologies such as autonomous driving and 5G.
The Luminaries: Insider + Lincoln The Luminaries
Publisher: Insider
Advertiser: Lincoln
Luminaries are individuals who have that extra spark of zeal, passion, and determination that inspires others. They accomplish astonishing goals by pushing themselves to and beyond the limit. In this series, Insider and Lincoln are celebrating a special collection of women Luminaries and exploring not only their achievements, but the determination that got them there.
An American Pickle: Daily Beast + HBOMax An American Pickle
Publisher: Daily Beast
Advertiser: HBOMax
HBOMax's American Pickle tells the story of a man pulled out of his time and dropped into an unrecognizable future 100 years later. This interactive article brought the Daily Beast's analytical lens ("but what if this really happened?") to the fantastical events of the film. Readers could toggle between statistics from 1920 and 2020 to better understand the premise of American Pickle and the struggles that Herschel Greenbaum faced adapting to our modern world.
Private Education in Montreal: Montreal Gazette + Private Schools of Quebec Private Education in Montreal
Publisher: Montreal Gazette
Advertiser: Private Schools of Quebec
Choosing the right education for your child is hard, and finding information on individual schools is messy. This campaign is a collaboration between the Postmedia Content Works team in Montreal and 12 local private schools which aims to solve some of that problem. The interactive feature provided readers with a detailed look at private education and a comprehensive guide to the city’s private schools. The feature included advice from leaders of each of the participating schools and an interactive quiz testing readers’ knowledge of Quebec’s school system.
My First Millions: GQ + Goldman Sachs My First Millions
Publisher: GQ
Advertiser: Goldman Sachs
In a new series launch, GQ SPORTS partnered with Goldman Sachs to talk about how young athletes spent their first big paychecks. From cars, to jewelry, the athletes also described the importance of savings, and how much they put away for the future. Performance-wise, this has become GQ SPORTS biggest series to date - averaging 2.5M organic views per episode. This is a unique example of a branded content program that became so popular it evolved into an ongoing series.
Treating the Whole Person: The Washington Post + Optum Treating the Whole Person
Publisher: The Washington Post
Advertiser: Optum
We've seen WP Brand Studio and Optum create meaningful content in the past, a previous campaigns tackling the opioid crisis comes to mind, and 2020 was no exception. This year the partners tackled the diverse technology, data analytics and treatment coordination solutions that are defining the future of health care. A multimedia experience goes deep into healthcare and the importance of treating the whole person, not just the symptoms.
#AussomeHair Writing Contest: Wattpad + Aussie #AussomeHair Writing Contest
Publisher: Wattpad
Advertiser: Aussie
Aussie wanted to inspire Gen Z to embrace the confidence that their hair can instill. To achieve this, Wattpad hosted the #AussomeHair writing contest where the Wattpad community was invited to share a story about the power of accepting ourselves as we are. The community was thrilled with the opportunity, and 210 original heartfelt entries were submitted.
Keep That Same Energy: Refinery29 + Target Keep That Same Energy
Publisher: Refinery29
Advertiser: Target
This year’s long-overdue racial reckoning (coupled with the fact that COVID-19 has disproportionately affected Black people), prompted a partnership between R29 sub-brand Unbothered (made for Black women by Black women) and Target for a campaign dedicated to stories of Black women reclaiming joy, defying stereotypes, and finding ways to keep the summer spirit alive in these times. The program featured a portrait series from Black photographers about how Black women across the country are reclaiming joy, in addition to profiles and essays from Black women who are working to defy stereotypes about Black people and the water. The program also featured sponsorship of the Unbothered podcast, Go Off, Sis, which won Adweek’s 2020 Podcast Of The Year.
Chef Artois: Toronto Life + Stella Artois Chef Artois
Publisher: Toronto Life
Advertiser: Stella Artois
Hosted by Pay Chen, “Chef Artois” takes you inside some of Toronto’s best kitchens where renowned chefs unveil the recipes behind their signature dishes. These chefs, however, won’t be preparing the dish. Instead, two home cooks will be putting their culinary skills to the test in a competition to earn the coveted title of Chef Artois. The multi-episode video series created by Toronto Life and Stella Artois is about more than glory and prizes. The campaign was created in support of Rally for Restaurants, a Stella Artois initiative created to help the hard-hit restaurant industry rebuild in the wake of the global pandemic.
Time to Act: Verizon Media + PwC Time to Act
Publisher: Verizon Media
Advertiser: PwC
CEOs and C-suite leaders from multinational brands and regional businesses reveal why diversity and inclusion are defining factors in a company's growth and success at scale in this original branded podcast series, Time to Act, which is part of a cross-publisher campaign between PwC, RYOT Studio and Verizon Media that also spanned written and interactive content and a branded video series.
The Dad Gang: Great Big Story + Target The Dad Gang
Publisher: Great Big Story
Advertiser: Target
The Dad Gang began in 2016 as an Instagram account designed to put positive images of Black fatherhood out into the world. Today, it has grown into a massive social community made up of Black dads who support and celebrate each other. Whether through their online forums, small groups, and large-scale social gatherings, the Dad Gang reminds us to love, cherish and protect these men who want nothing more than to be there for their kids.
Find Your Home Faster: A Guide to Your Virtual House Hunt : Realtor.com + Verizon Find Your Home Faster: A Guide to Your Virtual House Hunt
Publisher: Realtor.com
Advertiser: Verizon
Right when home shoppers were faced with taking their house hunts fully virtual because of COVID-19, Verizon Fios and realtor.com were there to help. Users can navigate around a virtual house and click on hotspots to learn pro tips from real estate experts about what to look for on virtual tours—did you know brick walls can interfere with your WiFi signal?—and the Verizon Fios products that will power their new place. A holiday refresh of the creative brought new tips for hosting a virtual celebration in your new home too.
Parasite': Breaking History: Variety + NEON Parasite': Breaking History
Publisher: Variety
Advertiser: NEON
Variety and NEON teamed up to position "Parasite" as the most important and impactful film of 2019, and challenged the Academy to "break history" by making it the first foreign language film ever awarded Best Picture. Highlighting Bong Joon Ho as "your favorite director's favorite director," Variety profiled him as an auteur, and explored the film's stunning production design & SAG Award-winning cast. ‘Parasite’ ended up winning FOUR ACADEMY AWARDS – Best Picture, International Feature, Director and Original Screenplay. It became the first film not in English to win Best Picture and the first South Korean film to win Oscars.
Paperclip: America's Nazi Scientists: LA Times + Amazon Paperclip: America's Nazi Scientists
Publisher: LA Times
Advertiser: Amazon
The Amazon series Hunters was a hit when it first hit the streaming service, but Amazon was thinking bigger. For LA Times Studios, bigger meant a foray into audio. For a fantastical series in which a Fourth Reich is found to be bubbling up in America, Hunters is based in truth: the US government brought Nazi scientists to over to our shores. That historical fact was perfect for longform audio exploration. Our host Michael Ian Black served as the proxy for the listener as he was partnered with a scholar to explore the nuances of this shameful moment in U.S. history. Michael served as the perfect layman, digging down into the details in a way that felt educational and entertaining.
Building a Better Future: BBC + World Green Building Council Building a Better Future
Publisher: BBC
Advertiser: World Green Building Council
BBC Storyworks created this amazing campaign to help the World Green Building Council showcase how they’re exploring “what the construction sector is doing to become more sustainable to help us lead happier, healthier lives.” A little preview--it involves net zero carbon emissions, quality buildings for health and wellbeing, and the sustainability of a building’s life cycle.
Small/Cool: Apartment Therapy + BEHR Paint Small/Cool
Publisher: Apartment Therapy
Advertiser: BEHR Paint
Behr Paint Company was at the forefront of Apartment Therapy’s Small/Cool franchise as the presenting partner of the Small/Cool Contest & the official paint partner of the Small/Cool Experience At Home. The contest was an interactive platform where users shared small space creativity inspired by Behr Paint Company—generating 500 entries & +65% pageviews over goal. The brand aligned with artist Liz Kamarul for the Experience who created a time-lapse ‘Mural Magic’ IGTV using BEHR colors and direction crowd-sourced via Instagram Story polls. Plus, 46 colors from their 2020 palette were incorporated into shoppable Small/Cool vignettes on apartmenttherapy.com.
Cocktail Hour: Food Network + Cointreau Cocktail Hour
Publisher: Food Network
Advertiser: Cointreau
Food Network and Cointreau partnered to create Cocktail Hour, the ultimate destination for shaking up cocktails at home. This campaign highlighted six Cointreau-inspired cocktail how-to videos and Instagram Stories, coordinating recipes, themed galleries, interactive ad units, and spots airing across Discovery’s GO/TVE platforms. At a time when we are all spending more time at home, this campaign allowed our audiences is mix-up cocktail routine just in time for Fall. In total, the campaign garnered more than 424K page views of sponsored site content, 5.5 million social video views, 11 million other social impressions, 120K social engagements, and drove significant lifts in favourability for Cointreau.
Invisible Wounds of War: Yahoo News + The Wounded Warrior Project Invisible Wounds of War
Publisher: Yahoo News
Advertiser: The Wounded Warrior Project
The Wounded Warrior Project, Yahoo News and RYOT Studio teamed up to raise awareness of mental health among veterans and share valuable resources. This campaign profiled the stories of inspirational veterans around mental health, stigma, and their journeys to recovery through a 3-part branded video series and a virtual town hall live event, Invisible Wounds of War. An interactive video was created from the town hall to allow users to experience the event on demand and aided in driving donations.
The Relentless: Slate + Century 21 The Relentless
Publisher: Slate
Advertiser: Century 21
Century 21 partnered with Slate Studios to create The Relentless: an audio-first integrated program that challenges entrepreneurs to look at success differently. Anchored by a flagship podcast, we turned the idea of a ‘professional development program’ on its head by interviewing unexpected types of guests and applying their lessons to the world of business. What can you learn about standing out professionally from a dating site CMO? What can you learn about resilience from a stand-up comic? We found out in a 12-episode podcast series that extended to a microsite, live events, live tapings, videos and more.
Back to Care: SheKnows + Band-Aid Back to Care
Publisher: SheKnows
Advertiser: Band-Aid
Throughout each piece of content in the Back to Care program with Band-Aid, SheKnows celebrated the caregiver in all of us while shining a light on those doing the invaluable work to keep us healthy every day. In a year when everyone has a heightened need and appreciation for caregivers and health care workers, this was a special and important program. It included a two-hour custom virtual event, three personal essays and two in-depth Q&As about the future of health care.
Minding the Gap: US News + College Ave Student Loans Minding the Gap
Publisher: US News
Advertiser: College Ave Student Loans
A college education is very expensive and often, students awarded a combo platter of scholarships, grants and federal loans still don’t receive enough aid to cover the total cost. U.S. News’s BrandFuse studio and College Ave Student Loans co-produced this catalog of specific methods six families used to cobble together the remaining funds and make up the difference, whether through income, savings, work studies and private loans. The personal accounts capture the planning, determination and ingenuity necessary to pay for college, and are interwoven with conversational advice readers can use to raise funds for their own education.
Built Wild: Disney (ABC, ESPN, Nat Geo) + Ford Built Wild
Publisher: Disney (ABC, ESPN, Nat Geo)
Advertiser: Ford
No auto show? No problem. After Ford’s plans to reveal the new Bronco were halted due to the pandemic, they partnered with Disney, who created a never-been-done-before one-night event to unveil the iconic vehicle in a primetime “roadblock” across ABC, ESPN and National Geographic. Disney CreativeWorks, the in-house branded content studio and creative agency, worked with Oscar-winning filmmaker Jimmy Chin to craft the vision of three short films, each highlighting one of the new Broncos while inspiring viewers to get out into the wild.
The Smile Stories: NowThis + Lay's The Smile Stories
Publisher: NowThis
Advertiser: Lay's
Lay’s and NowThis celebrated people across the country who inspire smiles in their communities in extraordinary ways. From a man who inspired hundreds of teens to mow their neighbors’ lawns to a retired nurse who founded a food pantry, these people go above and beyond to share kindness and joy. Each Smile with Lay’s bag purchased helped reach our goal of a $1 million donation to Operation Smile – a nonprofit that changes and saves lives one smile at a time.
Happiness Finder: Afar + United and Aruba Happiness Finder
Publisher: Afar
Advertiser: United and Aruba
AFAR worked with United and Aruba to create an innovative and engaging Happiness Finder tool that encouraged travelers to rekindle their love of travel and rejuvenate their spirit. The tool helped travelers find their happy place on the island of Aruba and showed them how get there with United. In addition to the tool, the campaign included an interactive audience-led adventure—starting right from when they “board” the United flight to when they hit Eagle Beach—conducted on Instagram using the Story polling feature and an editorial Global Secrets to Happiness content hub, a roundup of inspiring and feel-good content sponsored by United and Aruba.
The Guide to Life: Gear Patrol + Lexus The Guide to Life
Publisher: Gear Patrol
Advertiser: Lexus
Some hacks rest on the periphery of daily life — just because you don’t change a flat tire every day doesn’t mean you shouldn’t know how. That’s the spirit behind The Guide to Life series. Gear patrol integrated Lexus into this year’s Guide to Life campaign, promoting its latest model and aligning the car brand with a motivated audience of enthusiasts. With the onset of the pandemic, The Guide to Life’s ethos of making the most of the gear you own became even more meaningful.
Cautiously Close: Atlantic + Amgen Oncology Cautiously Close
Publisher: Atlantic
Advertiser: Amgen Oncology
Cancer research has progressed in leaps and bounds in the last few decades. Thanks to advances in biotech, healthcare professionals and scientists are cautiously optimistic about being close to helping current patients overcome the disease. This campaign, produced by Atlantic Re:think, takes an inside look at the innovative treatments being developed by Amgen Oncology.
A Love Letter to NYC Bodegas: New York Post + Pepsi A Love Letter to NYC Bodegas
Publisher: New York Post
Advertiser: Pepsi
Pepsi and the New York Post partnered to celebrate NYC bodegas for staying open and supporting their local communities during the current public health crisis. To shine a light on these vital small businesses and highlight why they're an integral part of the fabric of NYC, we sourced engaging anecdotes and favorite bodega memories from real New Yorkers.
The Blindfold Smell Test: Buzzfeed + Old Spice The Blindfold Smell Test
Publisher: Buzzfeed
Advertiser: Old Spice
How well do you know the scent of a loved one? Could you pick your significant other out of a line-up, using only your sense of smell? This is the test that Buzzfeed put to a handful of couples, with the added element of Old Spice’s Sea Spray line. This custom video for Old Spice is upbeat and charming, using humor to position the client’s product as more than just your average deodorant.